Aeenaa - Leveraging the Word Of Mouth through technology. Let's explore how.

1. Leveraging the
Word of Mouth
through technology
1

2. WORD OF MOUTH
THE OLDEST AND THE MOST POTENT
MARKETING TRUTH

3. CUSTOMERS WANT TO HEAR
FROM OTHER CUSTOMERS

4. RESEARCH
TO PROVE YOUR GUT

5. 73.9%
Researching before going online
of online shoppers
looking for online
reviews of products
Source: Master Card Survey 2015: Online Shopping Behavior Study

6. Experiences while shopping on or with a mobile phone
Source: Master Card Survey 2015: Online Shopping Behavior Study
Conducted an online search on my mobile phone
before heading to a physical store to buy
something
Changed my mind at the store itself after quickly
reading reviews/comments of others about my
planned purchase
Asked friends on a social network (e.g., Twitter,
Facebook) on their options about an
intended/planned purchase
50.3%
19.4%
34.8%
50.3%
19.4%
34.8%

7. Factors impacting online shopping
Source: Master Card Survey 2015: Online Shopping Behavior Study
Good online reviews of website
or the seller/merchant
82.8%
82.8%
Good online reviews of
products being sold
82.2%
Recommended by
Friends/peers
61.2%

8. PR VEN
NOW THAT YOUR GUT IS

9. How is the WOM being leveraged today
Each brand worth its ROI talks about the
importance of customer feedback/WOM
This could be the most critical data
impacting the decision making
Yet very rare, if any, solutions are
available which are Neutral, Structured,
Simple and Scalable

10. p r e s e n t i n g
THE MIRROR ALWAYS TELLS THE TRUTH

11. Salient Features
Verified Customer base, Unmoderated Reviews, Third
Party Management of Reviews and Ratings
Cloud based back end support allows extreme
security of the database
Superior Technology helps in retaining flexibility in
design, deployment and dashboards
Multichannel customer connect deployment possible
through Email, SMS, FB, Google, Instagram and Face-to-Face
Multi language support

12. Benefits
Engage directly with your customers
and improve customer advocacy
Gain insights from genuine feedback
and use this across your entire business
Increase traffic/footfalls to your
websites/stores
More Confident Purchase
Increase bill & basket values

13. More frequent & relevant content update means..
More
Coverage
Improved
SEO
More Valuable
Insights

14. It’s not just about online

15. Creating impact at every touch point
ratings &
reviews
Marketing
Customer
Services
Product
Development
Social Media
Traditional Marketing
Research
Merchandise
Customer-centric
campaigns
Improved CRM Customer query handling
Outreach programs
Concept testing
Consumer-centric product
development
Buzz monitoring
Outreach
programs
Panels & Surveys
Focus group
Price comparison
tools
Ranging tools

16. advantage

17. Our products
Ratings & Reviews 1-on-1 Omni-channels Action points
We collect and display
customer reviews at
every step of the
purchase journey
This increases conversion,
reduces returns &
cancellations, and increases
traffic to your website and
footfall to your stores
We build and manage a
vast online community,
and facilitate dynamic
peer to peer Q&A by
sending questions to real
product owners
This ensures consumers have
access to all the information
they need at any stage of the
buying journey
We take ratings and
reviews offline and
beyond the website
Our clients fully embrace the
power of this content by
integrating with advertising
campaigns, marketing
activities and using in store
We use reviews and
ratings to understand
your customer sentiment
and turn it into
actionable insights
This can generate
opportunities in product
development, benchmark your
performance in the
marketplace, improve
customer experience and
much more

18. Reviews & ratings
Distinct capture and analysis of
• Product ratings
• Service ratings
Provide wealth of insights for
the brand.

19. Social sharing
Permission marketing at its best..
• The customer chooses to share
her review on the FB page
• That is leveraging the power of
WOM

20. Fast response
Brand interaction with the
reviewer for the particular
response enabled.

21. Customer experience reviews
• Aggregated response provides
a fuller picture
• Aeenaa enables rich insight
mining

22. SEO surge
Integration in the PDPs enables
• Relevant updates
• Frequent updates
which in turn provide a huge
SEO Surge, creating efficiencies
in the spends and ensuring
quality throughput

23. Rich snippets
Aeenaa helps improve
• Search rankings
• Stickiness
By providing an unmoderated
view of the customer feedback

24. 1-on-1
The prospect asks the
owner/user about any specific
query (1-on-1)
• The owner responds
• This information exchange
benefits all
• Again, leveraging the
immense power of WOM

25. Omni-Channel
ratings &
reviews
Holding
adverts
Newspaper
adverts
Direct Mail
adverts
In-Store wall
adverts
Television
adverts
OFFLINE
CREATIVES

26. Action points
Rich data mining enabled
through an enriched dashboard,
for quick and improved decision
making

27. Customer Insights
CUSTOMER
INSIGHTS
01
Drive
strategic
decisions
Across your
business
Use feedback
to improve
your
products
& service
02
03
Listen to your
customers and
identify common
themes
Manufacturing decisions
Purchasing decisions
Increased customer stratification
Increased customer engagement
Increased loyalty and retention
Use this data to drive:

28. Customer Insights
03
Sentiment Per Category

29. promoters

30. Ashish Athawle
Over 2 decades of enriched experience in Brand, Marketing and
Retail spanning across E Commerce, FMCG, Telecom, Lifestyle
Retail, Automobiles, QSR, Real Estate and similar. Ashish is an
alumnus of Institute of Rural Management, Anand (IRMA). He is a
graduate in Dairy Technology.
His varied and enriched experience (including the education)
across various critical domains and categories, ensures a unique
edge to connect disparate dots and offer a simple, sensible,
surprising and scalable view on various solution options.

31. Balaji Ramanathan
An Entrepreneur & Business Consultant, passionate about latest
digital innovations and advancements, he has more than a decade
experience in Digital Marketing & Communications, Strategy,
Operations & Leadership.
As a marketer, he has successfully implemented and managed
Digital Campaigns for a varied portfolio of clients across verticals
like Education, E-commerce, Telecom, Real Estate, Retail, Travel,
B2B to name a few.

32. Rajesh M
A Strategic Advisor for the agency’s premium brands on all
aspects of digital marketing. Engineered more than 50 top
brands by masterminding the online promotions in terms of
Branding, Search engine, Email & Social Media Marketing.
Working closely with the managers of the sales, strategy and
Search/Social delivery teams to develop and instil an expectation
for a high-quality product and service deliverable for clients &
the marketplace.

33. Thank you!
see the bigger picture