1. Fostering a Culture of Creativity and
Innovation
Tynesha Dansby
Master of Business Administration, Walden University
WMBA 6010: Managing People and Promoting Collaboration
David Morton
June 03, 2022
3. Importance of the Creative Process in Establishing Business Practices
The following are some of the advantages that creative thinking may bring to a business:
Identifies new opportunities
Accepts risks or challenges
Encourages new ideas
Improves teamwork by
stimulating the mind
4. Strategies for Promoting Creative Process in an Organization
Recognize and reward innovation
Find and employ the best
candidates
Focus on diversity and include
people of all backgrounds and
abilities.
Promote flexible working hours
Recharge the workforce
5. Impact of a Growth Mindset on Creativity and Innovation
Creativity and innovation may be boosted by a company's growth mindset.
Divergent thinking implies increasing the amount of viable solutions to an issue
Developing a growth attitude is a way to approach things like innovation.
In a growth mindset, talent is not seen as a fixed quality but rather as a resource that
can be groomed.
6. References
Cohen, J. (2020). How to foster creativity in the workplace. Ideas.
https://www.wework.com/ideas/professional-development/creativity-culture/foster-creative-culture
Grohman, M. G., & Snyder, H. T. (2021). Why Do We Create?: The Roles of Motivation, Mindset, and
Passion in Human Creativity. In Creativity and Innovation (pp. 165-179). Routledge.
Tantawy, M., Herbert, K., McNally, J. J., Mengel, T., Piperopoulos, P., & Foord, D. (2021). Bringing
creativity back to entrepreneurship education: Creative self-efficacy, creative process engagement, and
entrepreneurial intentions. Journal of Business Venturing Insights, 15, e00239.
Hon, A. H., & Lui, S. S. (2016). Employee creativity and innovation in organizations: Review, integration,
and future directions for hospitality research. International Journal of Contemporary Hospitality
Management.
Vakanjac, D., Bedeković, M., & Kadlec, Ž. (2019, May). The Importance of Creativity in Business. In 8th
International Scientific Symposium” Economy of eastern Croatia–vision and growth” (pp. 1062-1072).
Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia.
Notes de l'éditeur
The ability to think beyond the box is essential to addressing business problems. Employees that have this ability will be able to identify ways to better unfavorable conditions. It also assists them in seeing the challenges they confront from a different point of view (Cohen, 2020). As a result of creative problem-solving, unanticipated hurdles and unorthodox issues can be addressed. Boosting growth and innovation: As well as answers, creative problem-solving may lead to fresh, new ideas that can propel a business forward. Innovative solutions and more happy and collaborative work cultures may both be fostered via the use of creativity in the workplace. Having a culture of innovation encourages people to look outside the box and try new things. Asking questions and looking at challenges from a variety of angles is an important part of the creative process. Teamwork and brainstorming can benefit from these characteristics. Creative-thinking techniques challenge individuals' current ways of thinking about or doing things. An essential component of creative thinking is the willingness to experiment. Reducing fear of failure can help the business promote reasonable risk-taking and taking on challenges (Vakanjac et al., 2019). Creative thinking enables individuals to look at things from all different angles to create something new. Companies that promote innovation internally and externally can generate excitement for their offerings and differentiate themselves from their competitors. Effective collaboration requires team members and leaders to accept and listen to one another. It may also help reduce judgment when hearing those ideas. The resulting brainstorming may result in higher quality and quantities of ideas to pursue (Tantawy et al., 2021).
There are several ways that corporate practices may encourage innovation (Hon & Lui, 2016). Executives may make a significant shift in their firm by taking a series of minor measures. The first step is to recognize and reward innovation. Although not every concept will succeed, if the firm plays it safe, it will not make meaningful progress. Executives must be ready to fail and provide their people the opportunity and flexibility to try new things and explore new possibilities. The second step is to find and employ the best candidates. The proper people in this situation are not just creative. It is time for organizations to focus on diversity and include people of all backgrounds and abilities. Since not everyone is adapted to a 9-5 routine, flexible hours are essential. It is possible to improve the health and productivity of employees through flexible work arrangements like working from home. We must not forget to re-energize our staff either. The absence of innovation is another factor that might contribute to burnout. It is necessary to provide employees some downtime in order for them to gather their thoughts and refresh their perspectives (Cohen, 2020).
Creativity and innovation may be boosted by a company's growth mindset. The notion of divergent thinking may be used to better understand how to approach the concept of creativity (Cohen, 2020). It implies increasing the amount of viable solutions to an issue by doing this. Diversity of thought is the purpose of diversification. Developing a growth attitude might be a good place to start when looking for new ways to approach things like innovation. To put it another way, this is only the conviction that potential can be enhanced. In a growth mindset, talent is not seen as a fixed quality but rather as a resource that can be groomed. To begin the process of incorporating a growing attitude into the creative processes of an organization, we must first comprehend and embody a growth mentality that places a priority on strategic effort. The reason for this is that we are recognized and promoted for working hard on projects that are aligned with the company's goals. As a result of our failures, we should not be considered a failure to leave, but rather a resource who needs further training or aid (Grohman & Snyder, 2021).