Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

1. R E T A I L R E I M A G I NE D :
W H A T I T M E A NS T O
B E A N I NNO V A T I V E
R E T A I L E R
Live Webinar
featuring DeAnna McIntosh, Retail
Growth Strategist
April 4th, 2023
12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST
Tara Dwyer
Experience Retail Today
moderated by

3. Having audio issues?
Try dialing in!
TO USE YOUR TELEPHONE:
You must select "Use Telephone" after
joining
and call in using the numbers below.
United States: +1 (562) 247-8422
Access Code: 361-514-685
Audio PIN: Shown after joining the webinar
Have questions for
our panelist?
Click on the Questions panel to
engage with the speaker!

4. RETAIL REIMAGINED:
WHAT IT MEANS TO BE AN
INNOVATIVE RETAILER
Retail Growth Strategist
DEANNA MCINTOSH

5. Retail Reimagined:
What It Means to Be An
Innovative Retailer
@RETAILING EVOLVED @DEANNAJMCINTOSH

6. I help Vision-led Individuals, Retailers, and Businesses to grow
their revenue, community, and [more importantly] their
impact -
HI! I’M DEANNA.
using products.

7. TELL ME.
Are you a…
SMALL BUSINESS
OWNER
MID-SIZE
RETAILER
ENTERPRISE
RETAILER

8. GRAB A NOTEBOOK + PEN
AND GET READY TO
YOUR BUSINESS GROWTH.
reimagine

9. “Meaningful innovation does not need
to be based on outright invention.
Rather, there is an exhilarating
shortcut. It is based on bold, new
combinations of already existing
components that simultaneously unlock
heightened levels of consumer value
and reduce costs.” – Gabor George Burt

10. THE
TOPICS.
• YOU are the competitive
advantage
• Removing The Box You Put
Yourself In
• What It Means To Disrupt
• 4 Ways To Disrupt Your Niche

11. I’m going to ask you a
set of questions that I
want you to answer
honestly.

12. WHEN AND WHY DID
YOU FALL IN LOVE
WITH RETAIL?

13. WHY DID YOU START
YOUR BUSINESS?

14. WHAT ARE YOU
PASSIONATE ABOUT
(EVEN OUTSIDE OF
YOUR BUSINESS?)

15. YOUR COMPANY’S BIGGEST
IS ACTUALLY…YOU.
competitive advantage

16. For the rest of your time
with me today, remove
the title or classification
of “Retailer” from your
business.

17. WHAT PROBLEMS
DOES YOUR BUSINESS
SOLVE FOR YOUR
CUSTOMERS?

18. HOW MANY WAYS DO
YOU SOLVE THOSE
PROBLEMS FOR YOUR
CUSTOMERS?

19. HOW MUCH TIME DO
YOU CARVE OUT FOR
INNOVATION?

20. 4 WAYS TO BECOME
A
RETAILER.
disruptive

21. (of a company or technology)
cause radical change in (an
industry or market) by means of
innovation.
Disrupt:

22. BANOE
01. Create something completely new
Nourish + Bloom
02. Create a better version of something existing
Showfields
03. Dominate a new market with few players
CBD Products
04. Use technology to level up the business
Faire.com
WAYS TO DISRUPT:

23. BANOE
MY FAVORITE EXAMPLES:
Rent The Runway X W Hotels Attyre Delivery Service Glossier Checkout Experience

24. THE 5 SENSES.

25. Jot down some initial
ideas you have about how
you can disrupt your
niche.

27. YOU’RE ONE IDEA AWAY FROM
THE WAY YOU GROW YOUR
REVENUE.
disrupting

28. LET’S CONTINUE THE
CONVERSATION!
RESOURCES:
RETAILINGEVOLVED.COM
@RETAILINGEVOLVED
@DEANNAJMCINTOSH
LET’S DISCUSS YOUR REVENUE GOALS +
HOW TOGETHER WE WILL EXCEED THEM
RETAILINGEVOLVED.COM/CALL
This is not a goodbye

29. Q&A
DeAnna McIntosh
Retail Growth Strategist
/in/deannamcintosh/
retailingevolved.com
diversifyretail.org
Tara Dwyer
Experience Retail Today
/in/taradwyer/
experienceretailtoday.com