Product System and Mixes about Meghna Group of Industries Bangladesh

1. Product System and
Mixes of Meghna
Group of Industries

2. Meghna Group of Industries is a consumer focused company and has
set a new standard since its emergence. The brand name Fresh, under
which most of MGI’s products are available in the market, promises
to the consumers Purity, Quality, Trust, Freshness at all times.
Meghna Group of Industries has few others brands in its
portfolio- Pure, Super Pure, Golap & No.1.
About Meghna Group of
Industries

3.  Sugar
 Seeds Crushing
 Edible Oil
 Cement
 Flour & Lentils
 Chemical
 Milk
 Salt
 Water
 Tea
 Spices
 Pulp & Paper
 Poultry & Fish Feed
Products & Services

4. Product-Mix and Product-Line Length For Meghna Group of
Industries.
Tea Oil Milk Water Others Farm Feed Construction
Fresh Tea Fresh Palm
oil
No.1 Sweetened
Condensed Milk
Fresh Mineral
water
Fresh Atta Fresh Fish
Feed
Fresh
Cement
No.1 Strong
Tea
Fresh
Soybean Oil
Fresh full Cream
Milk Powder
No.1 Mineral
Water
Fresh
Maida
Poultry
Feed
Fresh Ready
Mix Cement
No.1 Leaf
Tea
Fresh
Mustard Oil
Pure Full Cream
Milk Powder
Fresh Suji
Fresh
Coconut Oil
Fresh Sugar
Fresh
Vegetable Oil
Fresh Sugar
Pure Oil Fresh Salt
Golap
Mustard Oil
Fresh
Spices
No.1 Salt
Food Others
Product-Mix Width
Product
Line
Length

5.  Width- Width refers to the number of different product
line, here in case of Meghna Group of Industries it is 7.
 Length- Length refers to the total number of item in the
mix, here it is 28.
 Depth- Depth refers to how many variants are offered of
each product. For example Fresh full cream powder has 5
different sizes.
 Consistency- Consistency refers to how closely related
the various product lines are in end use. Meghna’s product are
consumer good that go through same distribution channels.

6. Thank You