The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.
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Aimia 2015 Global Loyalty Lens
1.
2. 2015 AIMIA GLOBAL LOYALTY LENS
We surveyed 20,168 respondents in the following markets:
• United Kingdom
• Spain
• Italy
• Germany
• France
• Canada
• United States
• Australia
• India
• Brazil
• Middle East
3.
4. TRUTH #1
Customers know their data is valuable
OF RESPONDENTS SAY THEY
KNOW THEIR DATA IS “HIGHLY
VALUABLE" TO COMPANIES
31%
5. TRUTH #2
Customers who are most savvy about their data are also those who are most willing to share
6.
7. TRUTH #3
People are open to a wider array of platforms in which you can communicate with them
OF U.S. CONSUMERS SAID
THEY WOULD EITHER NEVER
SHARE THEIR MOBILE NUMBER
OR WOULD ONLY SHARE IT
WITH A TRUSTED FEW
70%
In 2014,
OF U.S. CONSUMERS SAY THEY
WOULD NOT BE WILLING TO
SHARE THEIR MOBILE
NUMBERS
57%
IN 2015,
10. 10%
TRUTH #4
Loyalty is both local and personal
OF GERMAN CONSUMERS DON’T
JOIN LOYALTY PROGRAMS
31% OF FRENCH CONSUMERS DON’T
JOIN LOYALTY PROGRAMS
12. TRUTH #5
You can make business more personal
OF CUSTOMERS GLOBALLY
FEEL AS THOUGH THEY ARE
ACTUALLY RECEIVING BETTER
OFFERS AS A RESULT OF
SHARING THEIR DATA
8%
13. TRUTH #1
Customers know their
data is valuable
TRUTH #2
Customers who are
most savvy about their
data are also those
who are most willing
to share
TRUTH #4
Loyalty is both local
and personal
TRUTH #5
You can make
business more
personal
TRUTH #3
People are open to
a wider array of
platforms in which you
can communicate
with them