This document summarizes an audio-visual content outreach program conducted from 2010-2012 in Uttar Pradesh, Madhya Pradesh, and Uttarakhand. The objectives were to make VP's audio-visual content available to rural areas and create interest among rural masses and students. Activities included film screenings at schools, villages, and local groups, as well as quizzes and events with local officials. By the end, the program had screened films to over 7.6 lakh viewers across 2500 schools in UP, 2400 schools in MP, and 200 villages in UP.

1. Duration: 20/09/2010 to
19/09/2012

2.  Objective
 Background
 Activities
 Methodology
 Area of Activity-
 Uttar Pradesh-UP
 Madhya Pradesh-MP
 Uttarakhand-UK
 Photo Gallery
 Annexure

3.  To make available the audio-
visual content developed by VP to
outreach areas
 To create an appeal for the
viewership of the A-V content
among the masses (especially
rural)
 To enthuse student participation
in outreach areas

4.  Films Division, Govt. of India has
given the responsibility of Uttar
Pradesh to SIMCO Foundation in
the year 2003.
 This gave rise to the vast network
of film exhibitors through-out
the state of U.P. who are well
trained in film exhibition with
their own Power backups &
transportation.

5.  A-V shows in Secondary &
Primary schools
 A-V shows in Villages
 A-V shows in specific groups viz.
SHGs, Farmer Clubs, Local
groups, etc.

6.  Communicating with & convincing
respective Govt. authorities viz.
Secretaries, Directors, Distt Inspector of
Schools(DIOS), Basic Shiksha
Adhikary(BSA), Distt Magistrates, Chief
Development Officers, etc.
 Strengthening of NGO/personnel network
at the grass root level
 Creating awareness about the programme
(Press& Media collaboration)

7.  Creating quizzes on the content of
the VP films
 Welcoming local celebrities &
influencers for award ceremonies
 Soliciting sponsorships & mass
awareness programmes by
organizations, viz.
NABARD, UNDP, State Govts.

8.  Uttar Pradesh-UP
 Madhya Pradesh-MP
 Uttarakhand-UK

10. Division Headquarters Districts Map
 Agra
Agra division Agra  Firozabad
 Mainpuri
 Aligarh
 Etah
Aligarh division Aligarh
 Kanshiram
Nagar
Allahabad division Allahabad  Fatehpur

11.  Azamgarh
Azamgarh division Azamgarh  Ballia
 Mau
 Bareilly
Bareilly division Bareilly
 Pilibhit
Basti division Basti  Basti

12.  Banda
 Chitrakoot
Chitrakoot division Chitrakoot
 Hamirpur
 Mahoba
 Bahraich
Devipatan division Gonda  Balarampur
 Gonda
 Barabanki
 Faizabad
 Sultanpur
Faizabad division Faizabad
 Chhatrapati
Shahuji
Maharaj Nagar

13.  Deoria
Gorakhpur division Gorakhpur
 Gorakhpur
 Jalaun
Jhansi division Jhansi
 Jhansi
 Etawah
 Farrukhabad
Kanpur division Kanpur
 Kannauj
 Kanpur Nagar

14.  Lakhimpur
Kheri
Lucknow division Lucknow  Raebareli
 Sitapur
 Unnao
 Bulandshahr
Meerut division Meerut  Ghaziabad
 Meerut
 Mirzapur
 Sant Ravidas
Mirzapur division Mirzapur
Nagar
 Sonebhadra

15. Moradabad division Moradabad  Bijnor
 Rampur
Saharanpur division Saharanpur  Saharanpur
 Chandauli
 Ghazipur
Varanasi division Varanasi
 Jaunpur
 Varanasi

17. Chambal Division
Morena District
Indore Division
Indore District
Jhabua District
Jabalpur Division
Jabalpur District
Katni District
Narmadapuram Division
Hoshangabad District
Shahdol Division
Anuppur District
Ujjain Division
Dewas District
Ujjain District

18. Programme banner of sponsored events

19. Against the weather Gods……..

20. Rural student participation…

21. Enthusiastic Girls at a rural school…

22. Minority dominated schools in rural areas…

23. Award ceremony by local officers/celebrities

24. Right answers for the quizzes garner rewards…

25. Rural audiences- a great mix of all hues…..

26. Enthusiastic rural men folk at the events….

27. A collage of all vibrants….

28.  VP Directors Letter to Secretary,
Secondary Education, duly
recommended
 Order of Director Secondary
Education, UP
 Letter of Addl. Director, Primary
Education, UP, recomending Govt
Sponsorship
 Order of Commissioner RSK, MP,
of voluntary sponsorship
 Order of Chief Development
Officer(UP) for Rural Film Shows

38.  Number of schools & students
covered till date by the
programme
 UP- approx. 2500 schools &
5,00,000 students from 50
districts
 MP- approx. 2400 schools &
60,000 students from 12
districts

39.  Number of villages & villagers
covered till date by the
programme
 UP- approx. 200 villages &
2,00,000 villagers from 7
districts

40.  Number of students& villagers
covered till date by the
programme
 UP- approx. 5,00,000 students &
2,00,000 villagers ----7 Lack
viewers

41.  Number of students& villagers
covered till date by the
programme
 MP- approx. 60,000 students & -
---0.6 Lack viewers

42.  Number of dedicated students &
villagers covered till date by the
programme
 Total viewers- approx.:-
7.6 Lacks