This lecture looks at the new developments in film production, as the mobile phone progresses from communication device to video camera and tv screen. This lecture focuses on the practice of viral videos and youtube as a distribution platform

1. Mobile Phones/Cameras/Screens

2. Mobisodes MobileEpisodes Mobisodes are episodic content produced to be viewed on mobile devices usually phones.

3. Mobisodes 24 Mobisode episode 1 Lost: Missing Pieces Mobisode episode 1 The concept of Mobisodes was developed by The Fox Corporation off-shoot FME (Fox Mobile Entertainment) as part of the advertising campaign for the TV show 24, other prime examples are the Lost: Missing Pieces and the mobisodes for The Simple Life.

4. What do we understand as Viral Videos

5. Jawed Me at the zoo (Youtube) uploaded at 8:27PM on Saturday April 23rd, 2005

6. Viral Videos are videos that’s popularity is spread using the internet, they are usually uploaded to sites such as and their popularity is judged by their hits. Viral Videos are seen as a grassroots media product as they are (usually) produced by the public and spread by the public Viral Videos

7. A Few Famous Viral Videos Raze7ds Star Wars Kid (Youtube) (03/07/10 - 15,677,982 hits xloserkidxNumaNuma(Youtube) (03/07/10 - 34,696,3812 hits TayZonday"Chocolate Rain" Original Song by TayZonday(Youtube) (03/07/10 - 47,231,531 hits From these examples what can we understand makes a good/popular viral video?

8. Viral Videos Documentry Youtube trailer http://www.youtube.com/watch?v=bhT_i_fFTDE

9. Bitlyis a URL shortening service like tinyurl which is used to take a long URL and shorten it so that it can be spread easily across the internet, these services where popularised by services such as twitter. Tracks all the video content that is being shared with bit.l

10. has become a good way to track what is being shared across the internet and potential viral video phenomenon.

11. Rickrolling “Rickrolling” is an internet meme which refers to the practice of people supplying a link which states to be one thing but really links to the music video of the 1987 Rick Astley song "Never Gonna Give You Up"

12. Keyboard Cat Keyboard Cat has been a growing phenomenon on it is the practice of adding chuckieartcharlieschmidt's "cool cat“ video to the end of your uploaded video. This has become a recognized practice among streamers. Keyboard Cat is added to blooper virals and created the meme “Play him out keyboard cat”

13. Keyboard Cat Church The rise of Keyboard Cat has lead to the development of websites such as http://www.keyboardcatchurch.com/ which tracks the progress of the Keyboard Cat

14. Reaction Videos Sites like have seen the development of content such as the “reaction video” the current most famous being the “2 Girls 1 Cup” reaction videos

15. Happy Slapping Mobile phone cameras have lead to other more extreme practices such as “Happy Slapping”

16. Stacs of Stamina produced the first micro-budget music video produced using a mobile phone for their song Roll feat. Ears

17. Shoot The Summer is a film about festivals shot entirely on mobile phones. Throughout the summer we filmed at 7 festivals and gave out phones to audience members and bands with one simple instruction...'film whatever you want'. This is their summer.