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1. Wal-Mart
Final Project
By Yiru Dong
(A43122280)

2. Company profile
 Wal-Mart is an American multinational retailer
corporation that runs chains of large discount
department stores and warehouse stores.
 Wal-Mart is the largest grocery retailer in the
United States and it has 8,500 stores in 15
countries. In my opinion, the core value of Wal-
Mart is from the founder Sam Walton that is his
culture of common people.
 Wal-Mart attract many lower level and middle
level class people to purchase grocery there

3. Improve brand presence and
marketing strategy
 However, the most impression that Wal-Mart
provides to people is its low in price and low in
quality. To better their brand organization and
improve their brand presence, I believe the
brand needs to improve their marketing strategy.

4. Price & Quality
 Wal-Mart need to improve its quality and keep
the price down at the same time. Also, have
better interaction with their customers.

5. Price & Quality
 The competitors provide more comfort environment,
more wide choices, higher quality and better services
to attract customers with Wal-Mart low price strategy.
However, people who live in 21 century prefer better
quality products rather than lower price and quality.

6. Social media presence
 Wal-Mart has Twitter, Face book account.
 However, they do not utilize these channels to
their best. Wal-Mart needs to build a better
connection between store and customers. They
need to encourage customers’ feedback,
interaction in all of their social medias.

7. Develop internet strategy
 I suggest that Wal-Mart should implement a
Google AdWords campaign as well as a Face
book ad campaign. Campaigns like these allow
you to reach people who are looking for you
specifically and for things similar to you as well.

8. Mobile strategy
 Wal-Mart should develop an app that can be
downloaded to customer’s smart phones. This
will give the brand’s customers another channel
to communicate and interact with the company.
Also, this will allow the company to be in contact
with their customers at all times. They do not
have to wait for their consumers to get on a
computer and go to their website or one of their
profiles.

9. Budget
 2 million dollars (including Improve brand
presence and marketing strategy, Social media
presence, Develop internet strategy and Mobile
strategy.)

10. I love ADV420
 Thanks for all efforts that professors have
devoted.
 I enjoyed it
 They are all valuable knowledge and information