My view of the top 5 socio-technological trends that will actually revolutionize digital marketing in the next 1-3 years. Also in the presentation you will find some examples of tradigital projects we did for some of our clients (the stands and digital kiosks).

1. new trends that will
actually
revolutionize
digital marketing
5
Alexandru Cernatescu
Group CEO & Co-Founder

2. not just
functional design but,
trans-functional
design

3. what will this change?
products can be build based on other products
mash-ups can deliver more value to the consumers
trends can be seen early on and used in
owned product innovation

6. picture destination...

7. not just multiscreen or omni channel but
cross device brand experience
2

8. what will this change?
consumer experience and journey optimization
brand Experience on Demand
gamification at its best
& a couple of more things
2

9. insurance journey example
2
let’s imagine a scenario….
a friend’s house (his policy + my phone)
my house (my laptop)
my car (my phone + gps (or iDash))
at the movies (or anywhere similar)
facebook (on any of the above)

10. 3not just programmatic,
AI – cognitive adaptive systems
+ hyper personalization

11. 3what will this change?
this will help address the marathon
vs. sprint need of marketing
make the interaction feel more
human to the consumer
make the consumer REALLY feel in the center
make the targeting feel less like stalking and spying,
and more like HELPING
micro locations will generate many opportunities

13. THIS IS A
COOKIE,
NOT THE
CONSUMER

14. generic vs. you
(at that time and place)
Male
30 something
Urban-ish

15. generic vs. you
(at that time and place)
Cristian Manafu
34 y.o.
From Bucharest, currently lives there
Likes Startrek so he might be interested in a XZ model,
therefore we need to present something in that line
His current behavior shows that he is looking for a new car
His last 2 car configurations were black, so he loves that color
He always left our website with the car configured from the
front left side
He previously purchased a car from us, XY model
And more and more…..
Male
30 something
Urban-ish

18. not just promoters with tablets but
the rise (and stay) of
digital pos engagement
4

19. what will this change?4instant gratification at the point of sale
possibility of exploring more before buying
“Marketing as a service”
POINT OF SALE must become “POINT OF FUN”,
POINT OF “UTILITY”, POINT OF “LEARNING” etc…
TRUE content generation /
more social validation for brands

22. wearables
virtual Reality
augmented (Holo) Reality

23. 5creativity is getting new axes,
shift of (more) creativity
towards media agencies
(and tech companies)

24. MADMEN

25. MATHMEN

26. 5what will this change?
a new generation of creative marketing
technologists is needed
they ARE coming
media placement is becoming as important
as the media neutral concept itself

27. simplified and holistic view
& now let’s connect the dots

28. connecting the dots
in the last 4-5 years, we saw the consumer experience
starting to integrate across the physical and digital environment.
in the next 1-3 years the change will be radical
most of the technologies needed to make this scenario
happen are already available now
all we need to do is connect the dots and create viable,
consumer oriented tradigital ecosistems

29. THANK YOU.
questions?Alexandru Cernatescu
Group CEO & Co-Founder
alexandru@infinitsolutions.ro
http://www.infinitsolutions.ro/