Objective Research, identify, and evaluate concepts involving retail products, music formats, and trade marketing efforts. Introduction Music retailers are an important part of the supply chain in the music industry. There are many types of retailers, but our local record stores are an excellent source for indie artists and labels to develop connections. This assignment will get you started in researching and building retail connections.

1. Park Ave CD’s
2916 Corrine Dr,
Orlando, FL
Alex Hayton Music Business
Full Sail University

2. THE EXTENDED PLAY ALBUM
According to RIAA an EP album is 3 - 5
tracks or under 30 minute.
Although this EP has 7 songs the album is
a total of 21 minutes long.

3. THE LONG PLAY ALBUM
This album is a full album with two cds
included one containing a track list of
12 songs and the other with 16.

4. QUESTION FOR THE
CLERK AT PARK AVE CD’S
Do you offer consignment to indie artist?
Yes, Park AVE CD’s offers consignment to local indie artist.

5. EVENTS

6. EXCLUSIVES
This Album was exclusively
released for Record Store Day.

7. SWAG
Park Ave CD’S SWAG “free stuff we all
get” are their stickers promoting their
store.
When talking to the clerk he stated
customers that spend a certain
amount also receives a free t-shirts
of their choice.

8. PROMOS
Park Ave CD’s is currently
promoting Adele’s latest album
30 released November 19,2021

9. REFLECTION
Would I use this store for a local indie artist’s release?
Yes, I couldn’t help but notice the the great amount of foot
traffic I witnessed both times I visited Park Ave CD’s.
People visiting the store come from a wide range of
different demographics.
What would I do?
I would have the artist build a connection with the store
owner and clerks and have an in-store event since they are
known for hosting such events.

10. REFERENCES