1.
Corporate Culture
and Innovation
Alex J Podsadlik
Wilkes University
MBA 592
Dr. Edmonds

2.
Goal and Objective
• Corporate Culture
• Facts
• Types
• Trends
• Implementation of Successful Culture Change
• Innovation
• Why is culture important
• Breakthrough Innovation
• The Good and the Ugly
• People Analytics
• What is it
• In Action

3.
Corporate Culture - Facts
• Average Tenure of an employee is 4.6 years.
• Glassdoor Survey Average Grade C+
• Corporate Culture
• Beliefs and Behaviors that determine how a company’s employees and
managers interact and handle outside business transactions.
• Why Buzzword
• Millennials are forcing the way we work to change
• Environment trending toward collaborative vs authoritative culture
• Culture, engagement, and employee retention are top talent challenges

4.
Corporate Culture - Facts
• Implied
• Not Written Down
• Strong vs Weak
• Strong – Promote empowerment, understanding goals
• Weak – Unmotivated, lost, regime of fear
• Better economy = Additional Bargaining Power
• Social Websites like Glassdoor and Indeed provide company reviews

5.
Corporate Culture - Types
• Academy – Highly Skilled/Training
• Normative – Cut & Dry/Strict Regulations and Guidelines
• Pragmatic – Customer is always Right/Rules not Practiced
• Club – Best Employees/Intense Hiring/Multiple Interviews
• Baseball Team – Happy Employees/Social Events and Incentives
• Fortress Culture – All About Numbers & Upholding Standards
• Tough Guy – Micromanager/Constant Monitoring
• Process – Procedures/Regulations/Not for Creative Minded
• Bet Your Company – High Risk Decisions

6.
Corporate Culture - Trends
• Correlation between best place to work and companies that are “Culture
Winners”
• Changes Revolve Around
• Employee Experience
• Value Benefits and Atmosphere over Compensation
• Themed Retreats and Corporate Parties
• Free Rides and Late Meals
• Unlimited Vacation Time
• Improving Candidate and Employee Experience
• 60% had bad experience / 72% shared on Glassdoor

7.
Corporate Culture – Trends
• Changes Revolve Around continued ….
• Blended Workforces
• Permanent vs On-Demand or Contract
• Continuous Annual Performance Process
• Augmented and Virtual Reality
• General Mills – VR tour of facilities
• GE – Job fairs to demonstrate technology
• Workplace Wellness and Well Being
• Work Flexibility
• More Casual Office Environment

8.
Implementation of Successful Culture Change
Begin/Initiate
Process
Codifying
Decision
Change Hiring
Practices
Improve
Onboarding
Adjust Policies
Written Down
Standards
Sustainable
Reinforcement
Plan
Right Metrics
Implemented
Committing to
Employee
Directed Job
Design

9.
Innovation
• Boston Consulting Group through analysis - Successful innovating
companies approach innovation as a system based on experimentation
• Innovation
• Will NOT be successful unless the culture supports it.
• Evolves over time
• Emphasized Innovation Drivers
• Management, Governance, Organization
• Success = Committed Management

10.
Innovation – Breakthrough Innovation
• Breakthrough Innovation – Introduction of new ideas that drive a different
way of doing things
• Investment in a clear strategy REQUIRED!!!!
• Unconnected Products and Services
• Lack of Internal Support
• FACT – Investment decisions are the most powerful tool leaders have
• Breakthrough Innovation
• Differentiated between high and low innovative projects
• Starts with an open timeline
• Different KPIs used
• Usually dedicated environment
• Incentives, recognition, and appraisals linked to individual contribution

11.
Culture and Innovation
The Good The Ugly

12.
People Analytics
• People analytics, also known as talent analytics or HR analytics, refers to the
method of analytics that can help managers and executives make decisions
about their employees or workforce
• Applies Statistics, Technology, and Expertise to large sets of talent data
• Results in better management and business decisions
• Companies are looking to drive better return in people investments
• Used in workforce planning, talent management, and operational
improvement
“Culture eats strategy for breakfast” – Peter Drucker

13.
People Analytics

14.
People Analytics
How does
People
Analytics
help me
….in your
operating plans
to grow and
create
competitive
advantage
….as part of
annual sales
strategy
….quarterly
reviews to align
with business
…as part of
business plan to
foster innovation

15.
People Analytics – in Action

16.
People Analytics – in Action

17.
People Analytics – in Action

18.
Conclusion
• Culture is the top topic among executives.
• Culture is easy to discuss but hard to implement change
• Culture Change is a journey, not a process
• Innovation will be successful ONLY if the culture supports it
• Innovation happens within all around us
• People Analytics is exploding right now due to changes in the business
climate
• Increased focus on People Analytics to ensure culture and innovation are
in check.

19.
Questions???