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Influence of electronic word of mouth on Consumers Purchase Intention
Influence of electronic word of mouth on Consumers Purchase Intention
Influence of electronic word of mouth on Consumers Purchase Intention
Nasif Chowdhury
The International Institute for Science, Technology and Education (IISTE). All Rights Reserved. Call for Academic Research Manuscripts: www.iiste.org
Investigating the types of e advertising strategyadvertising strategy and i...
Investigating the types of e advertising strategyadvertising strategy and i...
Alexander Decker
pop ups ads
How do green firms appeal users with pop ups...sibr ppt
How do green firms appeal users with pop ups...sibr ppt
Daniel LK
Variable eWOM have a significant effect on Purchase Intention on the respondent data OPPO mobile users by 2016. This is indicated by the coefficient of determination variables eWOM by 55.2% with a significance level of 0.0000 (sig <0.05). The implication of this study is that eWOM (electronic word of mouth) may also increase the purchasing intention to OPPO mobile phone products.
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...
Vany Hilman Ghifary
10120140505005
10120140505005
IAEME Publication
Word of mouth marketing, current trends and future prospects – Literature review
Word of mouth marketing, current trends and future prospects – Literature review
Word of mouth marketing, current trends and future prospects – Literature review
Miraziz Bazarov
International peer-reviewed academic journals call for papers, http://www.iiste.org/Journals
How do teenagers in bahrain respond to online advertising
How do teenagers in bahrain respond to online advertising
Alexander Decker
PreferenceCentral_Survey_FullRepor
Preference central survey_fullreport
Preference central survey_fullreport
Marketingfacts
Recommandé
Influence of electronic word of mouth on Consumers Purchase Intention
Influence of electronic word of mouth on Consumers Purchase Intention
Influence of electronic word of mouth on Consumers Purchase Intention
Nasif Chowdhury
The International Institute for Science, Technology and Education (IISTE). All Rights Reserved. Call for Academic Research Manuscripts: www.iiste.org
Investigating the types of e advertising strategyadvertising strategy and i...
Investigating the types of e advertising strategyadvertising strategy and i...
Alexander Decker
pop ups ads
How do green firms appeal users with pop ups...sibr ppt
How do green firms appeal users with pop ups...sibr ppt
Daniel LK
Variable eWOM have a significant effect on Purchase Intention on the respondent data OPPO mobile users by 2016. This is indicated by the coefficient of determination variables eWOM by 55.2% with a significance level of 0.0000 (sig <0.05). The implication of this study is that eWOM (electronic word of mouth) may also increase the purchasing intention to OPPO mobile phone products.
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...
Vany Hilman Ghifary
10120140505005
10120140505005
IAEME Publication
Word of mouth marketing, current trends and future prospects – Literature review
Word of mouth marketing, current trends and future prospects – Literature review
Word of mouth marketing, current trends and future prospects – Literature review
Miraziz Bazarov
International peer-reviewed academic journals call for papers, http://www.iiste.org/Journals
How do teenagers in bahrain respond to online advertising
How do teenagers in bahrain respond to online advertising
Alexander Decker
PreferenceCentral_Survey_FullRepor
Preference central survey_fullreport
Preference central survey_fullreport
Marketingfacts
Ad-journal
Ad-journal
tutorialsruby
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
H0391061070
H0391061070
inventionjournals
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of Word-of-mouth communications on marketing and has proven to stimulate online consumer’s perceptions, 374 person of House of Taaj Facebook users in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and Word-of-mouth. This research presumes that Word-of-mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each variable indicator of this study. The result of the test may conclude that the Facebook users perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers’ positive perceptions for online purchase intention. Thus, this study may conclude that indicator variable of perception that really influence the Facebook users online purchase intentions are their perception towards the effectiveness of time that they can be used to evaluate, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intention.
Influence of word of mouth communication towards indonesian online shopper pu...
Influence of word of mouth communication towards indonesian online shopper pu...
Eka Yuliana
My research agenda for the next couple of years. Ambitious, but potentially fruitful.
2011-2013 research plan
2011-2013 research plan
Timothy Christy
3 3
3 3
dimplevyas
<a>Giá vé máy bay Tết 2016</a> <a>vé máy bay đi Hà Nội</a> <a>vé máy bay đi Hà Nội giá rẻ</a> <a>vé máy bay đi Sài Gòn</a> <a>Giá vé máy bay Hà Nội Sài Gòn</a>
Viral video marketing
Viral video marketing
Như Quỳnh
In 2009, CNW and Leger Marketing conducted the first Social Media Reality Check, a unique study that explored professional communicators’ use of social media compared with consumer opinions about social media influence on their purchasing behavior. Now, two years later, the Social Media Reality Check 2.0 has revealed insight into how social media use has grown; campaign objectives and measurement, as well as gaps and overlaps in IR and PR practitioner perception and the consumer reported reality.
Social Media Reality Check 2.0
Social Media Reality Check 2.0
CNW Group
Ewom credibility on social networking sites a framework
Ewom credibility on social networking sites a framework
Laurent Muzellec
this poster explains in short how customers feedback impact on business growth
Poster ravi
Poster ravi
Ravikumar Pinninti
Social Media Reality Check 2.0
Social Media Reality Check 2.0
CNW Group
Engaging media
Engaging media
AdCMO
Research problem: What are appropriate objectives and strategies for social media marketing and which key indicators can be used to determine the ROI? Research questions: What is social media? What is ROI and how is ROI measured in traditional marketing? What is social media marketing? What are social media marketing objectives and strategies and which (revenue and cost) indicators can be identified to determine the ROI of these strategies? Author: Luc Helmink
Objectives, strategies and indicators for social media marketing
Objectives, strategies and indicators for social media marketing
Social Media Research Centre | Twente University
CMC Paper Presentation
Gone Viral - Presentation
Gone Viral - Presentation
Mathew Ferrante
Lindpere__Anna
Lindpere__Anna
Anna Lindpere
The current study aimed to examine pricing strategies as a determining factor in influencing consumer behaviour. The present research applied quantitative research method via adapting questionnaire from academic sources. The sample size for the current study is 162 which gathered via random sampling method.The results show that Penetration Pricing has significant positive influence on consumer behaviour at 5% level. The results show that Price Skimminghas significant positive influence on consumer behaviour at 5% level. The results show that marketing sharing sites has significant positive influence on consumer behaviour at 5% level. The results show that blog has significant positive influence on consumer behaviour at 5% level. The results show that Competitive Pricinghas significant positive influence on consumer behaviour at 5% level. Moreover, all beta value is higher than .001. All models have very high adjusted R2 indicating the ability of the models explaining the variation of consumer behaviour due to variation of independent variables is very high. The F-value shows that the explanatory variables are jointly statistically significant in the model and the Durbin-Watson (DW) statistics reveals that there is autocorrelation in the models.
Marketing Strategy: Pricing strategies and its influence on consumer purchasi...
Marketing Strategy: Pricing strategies and its influence on consumer purchasi...
AI Publications
9922620 黃昱崧(ppt)
9922620 黃昱崧(ppt)
DiegoHuang
Investigating the types of e advertising strategyadvertising strategy and i...
Investigating the types of e advertising strategyadvertising strategy and i...
Alexander Decker
Investigating the types of e advertising strategyadvertising strategy and i...
Investigating the types of e advertising strategyadvertising strategy and i...
Alexander Decker
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world
Who, What, Why, and how computerize advancing
Who, What, Why, and how computerize advancing
AkramKhan68669
Asian Social Science; Vol. 9, No. 3; 2013 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education 154 Like It or Not: Issue of Credibility in Facebook Advertising Azizul Yaakop1, Marhana Mohamed Anuar1 & Khatijah Omar1 1 Universiti Malaysia Terengganu, Malaysia Correspondence: Azizul Yaakop, Universiti Malaysia Terengganu, Malaysia. E-mail: [email protected] Received: December 31, 2012 Accepted: January 28, 2013 Online Published: February 28, 2013 doi:10.5539/ass.v9n3p154 URL: http://dx.doi.org/10.5539/ass.v9n3p154 Abstract Issues like advertising credibility and privacy trust have become the hot topics for social networking sites (SNSs) of late. In spite of the critiques, the trend of employing SNS’s as advertising platform by marketing practitioners is still on the rise. This approach of adopting SNS’s probably suits marketers’ objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. Besides, this approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS’s and how they are perceived by its users are relatively limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s. This paper aims to examine the online factors that influence consumers’ perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers’ attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer’ attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers’ favourable attitudes towards advertising on SNS’s, especially Facebook. Keywords: attitudes towards advertising, social networking sites (SNS), Facebook, advertising credibility 1. Introduction With the rapid development of information technologies worldwide in the past decade, advertisers are increasingly relying on various modes of interactive technology to advertise and promote their products and services. Furthermore, the idea of executing a content that is current and entertaining could get consumers to interact electronically in an effective way. This powerful attribute can be seen as a future of advertising and may become more figurative in consumers’ minds than television advertising as a marketing stimulus that stands out relative to others in their environment (Yaakop & Hemsley-Brown, 2011). Issues like advertising credibility, privacy trust, advertising avoidance and interactivity have been the highlights in most of previous research on online advertising. Thes.
Asian Social Science; Vol. 9, No. 3; 2013 ISSN 1911-2017 E.docx
Asian Social Science; Vol. 9, No. 3; 2013 ISSN 1911-2017 E.docx
davezstarr61655
Custom Writing Service http://StudyHub.vip/ATTITUDE-AND-PERCEPTION-TOWARDS-ONLINE- 👈
ATTITUDE AND PERCEPTION TOWARDS ONLINE ADVERTISING AMONG STUDENTS AND YOUNG P...
ATTITUDE AND PERCEPTION TOWARDS ONLINE ADVERTISING AMONG STUDENTS AND YOUNG P...
Shannon Green
Hey guys i have uploaded my 5th(BMS) semester Research paper on "The impact of internet advertisement On Consumer Buying Behavior Towards Mobile Phones". i hope this will be helpful for getting a brief idea on how research papers are to made and submitted.
The impact of online advertising on consumer buying behaviour towards mobile ...
The impact of online advertising on consumer buying behaviour towards mobile ...
rahul_yadav96
Contenu connexe
Tendances
Ad-journal
Ad-journal
tutorialsruby
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
H0391061070
H0391061070
inventionjournals
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of Word-of-mouth communications on marketing and has proven to stimulate online consumer’s perceptions, 374 person of House of Taaj Facebook users in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and Word-of-mouth. This research presumes that Word-of-mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each variable indicator of this study. The result of the test may conclude that the Facebook users perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers’ positive perceptions for online purchase intention. Thus, this study may conclude that indicator variable of perception that really influence the Facebook users online purchase intentions are their perception towards the effectiveness of time that they can be used to evaluate, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intention.
Influence of word of mouth communication towards indonesian online shopper pu...
Influence of word of mouth communication towards indonesian online shopper pu...
Eka Yuliana
My research agenda for the next couple of years. Ambitious, but potentially fruitful.
2011-2013 research plan
2011-2013 research plan
Timothy Christy
3 3
3 3
dimplevyas
<a>Giá vé máy bay Tết 2016</a> <a>vé máy bay đi Hà Nội</a> <a>vé máy bay đi Hà Nội giá rẻ</a> <a>vé máy bay đi Sài Gòn</a> <a>Giá vé máy bay Hà Nội Sài Gòn</a>
Viral video marketing
Viral video marketing
Như Quỳnh
In 2009, CNW and Leger Marketing conducted the first Social Media Reality Check, a unique study that explored professional communicators’ use of social media compared with consumer opinions about social media influence on their purchasing behavior. Now, two years later, the Social Media Reality Check 2.0 has revealed insight into how social media use has grown; campaign objectives and measurement, as well as gaps and overlaps in IR and PR practitioner perception and the consumer reported reality.
Social Media Reality Check 2.0
Social Media Reality Check 2.0
CNW Group
Ewom credibility on social networking sites a framework
Ewom credibility on social networking sites a framework
Laurent Muzellec
this poster explains in short how customers feedback impact on business growth
Poster ravi
Poster ravi
Ravikumar Pinninti
Social Media Reality Check 2.0
Social Media Reality Check 2.0
CNW Group
Engaging media
Engaging media
AdCMO
Research problem: What are appropriate objectives and strategies for social media marketing and which key indicators can be used to determine the ROI? Research questions: What is social media? What is ROI and how is ROI measured in traditional marketing? What is social media marketing? What are social media marketing objectives and strategies and which (revenue and cost) indicators can be identified to determine the ROI of these strategies? Author: Luc Helmink
Objectives, strategies and indicators for social media marketing
Objectives, strategies and indicators for social media marketing
Social Media Research Centre | Twente University
CMC Paper Presentation
Gone Viral - Presentation
Gone Viral - Presentation
Mathew Ferrante
Lindpere__Anna
Lindpere__Anna
Anna Lindpere
The current study aimed to examine pricing strategies as a determining factor in influencing consumer behaviour. The present research applied quantitative research method via adapting questionnaire from academic sources. The sample size for the current study is 162 which gathered via random sampling method.The results show that Penetration Pricing has significant positive influence on consumer behaviour at 5% level. The results show that Price Skimminghas significant positive influence on consumer behaviour at 5% level. The results show that marketing sharing sites has significant positive influence on consumer behaviour at 5% level. The results show that blog has significant positive influence on consumer behaviour at 5% level. The results show that Competitive Pricinghas significant positive influence on consumer behaviour at 5% level. Moreover, all beta value is higher than .001. All models have very high adjusted R2 indicating the ability of the models explaining the variation of consumer behaviour due to variation of independent variables is very high. The F-value shows that the explanatory variables are jointly statistically significant in the model and the Durbin-Watson (DW) statistics reveals that there is autocorrelation in the models.
Marketing Strategy: Pricing strategies and its influence on consumer purchasi...
Marketing Strategy: Pricing strategies and its influence on consumer purchasi...
AI Publications
9922620 黃昱崧(ppt)
9922620 黃昱崧(ppt)
DiegoHuang
Tendances
(16)
Ad-journal
Ad-journal
H0391061070
H0391061070
Influence of word of mouth communication towards indonesian online shopper pu...
Influence of word of mouth communication towards indonesian online shopper pu...
2011-2013 research plan
2011-2013 research plan
3 3
3 3
Viral video marketing
Viral video marketing
Social Media Reality Check 2.0
Social Media Reality Check 2.0
Ewom credibility on social networking sites a framework
Ewom credibility on social networking sites a framework
Poster ravi
Poster ravi
Social Media Reality Check 2.0
Social Media Reality Check 2.0
Engaging media
Engaging media
Objectives, strategies and indicators for social media marketing
Objectives, strategies and indicators for social media marketing
Gone Viral - Presentation
Gone Viral - Presentation
Lindpere__Anna
Lindpere__Anna
Marketing Strategy: Pricing strategies and its influence on consumer purchasi...
Marketing Strategy: Pricing strategies and its influence on consumer purchasi...
9922620 黃昱崧(ppt)
9922620 黃昱崧(ppt)
Similaire à 11.online banner ad corrected
Investigating the types of e advertising strategyadvertising strategy and i...
Investigating the types of e advertising strategyadvertising strategy and i...
Alexander Decker
Investigating the types of e advertising strategyadvertising strategy and i...
Investigating the types of e advertising strategyadvertising strategy and i...
Alexander Decker
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world
Who, What, Why, and how computerize advancing
Who, What, Why, and how computerize advancing
AkramKhan68669
Asian Social Science; Vol. 9, No. 3; 2013 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education 154 Like It or Not: Issue of Credibility in Facebook Advertising Azizul Yaakop1, Marhana Mohamed Anuar1 & Khatijah Omar1 1 Universiti Malaysia Terengganu, Malaysia Correspondence: Azizul Yaakop, Universiti Malaysia Terengganu, Malaysia. E-mail: [email protected] Received: December 31, 2012 Accepted: January 28, 2013 Online Published: February 28, 2013 doi:10.5539/ass.v9n3p154 URL: http://dx.doi.org/10.5539/ass.v9n3p154 Abstract Issues like advertising credibility and privacy trust have become the hot topics for social networking sites (SNSs) of late. In spite of the critiques, the trend of employing SNS’s as advertising platform by marketing practitioners is still on the rise. This approach of adopting SNS’s probably suits marketers’ objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. Besides, this approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS’s and how they are perceived by its users are relatively limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s. This paper aims to examine the online factors that influence consumers’ perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers’ attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer’ attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers’ favourable attitudes towards advertising on SNS’s, especially Facebook. Keywords: attitudes towards advertising, social networking sites (SNS), Facebook, advertising credibility 1. Introduction With the rapid development of information technologies worldwide in the past decade, advertisers are increasingly relying on various modes of interactive technology to advertise and promote their products and services. Furthermore, the idea of executing a content that is current and entertaining could get consumers to interact electronically in an effective way. This powerful attribute can be seen as a future of advertising and may become more figurative in consumers’ minds than television advertising as a marketing stimulus that stands out relative to others in their environment (Yaakop & Hemsley-Brown, 2011). Issues like advertising credibility, privacy trust, advertising avoidance and interactivity have been the highlights in most of previous research on online advertising. Thes.
Asian Social Science; Vol. 9, No. 3; 2013 ISSN 1911-2017 E.docx
Asian Social Science; Vol. 9, No. 3; 2013 ISSN 1911-2017 E.docx
davezstarr61655
Custom Writing Service http://StudyHub.vip/ATTITUDE-AND-PERCEPTION-TOWARDS-ONLINE- 👈
ATTITUDE AND PERCEPTION TOWARDS ONLINE ADVERTISING AMONG STUDENTS AND YOUNG P...
ATTITUDE AND PERCEPTION TOWARDS ONLINE ADVERTISING AMONG STUDENTS AND YOUNG P...
Shannon Green
Hey guys i have uploaded my 5th(BMS) semester Research paper on "The impact of internet advertisement On Consumer Buying Behavior Towards Mobile Phones". i hope this will be helpful for getting a brief idea on how research papers are to made and submitted.
The impact of online advertising on consumer buying behaviour towards mobile ...
The impact of online advertising on consumer buying behaviour towards mobile ...
rahul_yadav96
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...
Analyzing the opportunities of digital marketing in bangladesh to provide an ...
IJMIT JOURNAL
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
F0361043050
F0361043050
inventionjournals
Randall A. Lewis, Justin M. Rao, and David H. Reiley: “Here, there, and everywhere: Correlated online behaviors can lead to overestimates of the effects of advertising. Исследование, заставляющее усомниться во многих ранее принятых интернет-метриках
Here, there, and everywhere: Correlated online behaviors can lead to overesti...
Here, there, and everywhere: Correlated online behaviors can lead to overesti...
Ира Пустовит
The primary objective of this study was to examine the effectiveness of E-advertisement on customer purchase intention. Beside, this study examined the effect of mediating and moderating demography factors on customer purchase intention in Malaysia. Data from 570 respondents with previous experience on online purchasing products and services were collected. To do so, SPSS 19 was applied to analyze the collected data. Our findings revealed that service quality, social network and brand recognition can highly influence customers’ perception toward web-based advertisement. Consequently, consumers who are more optimistic in web-based advertisement (E-advertisement) have most likely higher intention to online purchase. In other words, the effectiveness of E-advertisement is undoubtedly highlighted in this study. Besides, the results of this study showed that the demography factors cannot mediate the customer perception toward advertisement nor the effectiveness of E-advertisement toward customer purchase intention. On the basis of our results, companies must stress the intrinsic attributes of online advertisement to attract highly-involved consumers and must present a benevolent corporate image for consumers.
The Effectiveness of E-Advertisement towards Customer Purchase Intention: Mal...
The Effectiveness of E-Advertisement towards Customer Purchase Intention: Mal...
IOSR Journals
Impact Of Effective Advertising On Consumer Buying Behavior A Study Of Laptop Purchasers In Pakistan
Impact Of Effective Advertising On Consumer Buying Behavior A Study Of Lapto...
Impact Of Effective Advertising On Consumer Buying Behavior A Study Of Lapto...
Angela Williams
Social Media and Word of Mouth
Social Media and Word of Mouth
Lindsay Simons
This summary includes a synopsis of a 5-year social media exploratory project: non-fiction Facebook advert plus a literature review to support the dissemination of the results relating to the technique and the theme of 'making digital work'. A digital marketing strategy ideally should incorporate a range of methods and budgets (qualitative and quantitative in design) and this has been an aim of this work. To summarise, the 'reach' of 26 Facebook posts (this included adverts and social messages: organic and non-organic design) for an approximate £50.00 budget resulted in 6,239 people (reach/saw the advert) outside of Britain. The impact is the primary data ‘reach’ results for this project. Collectively, by 2024, the primary and secondary methods provided a result of 86,860 findings.
Summary of the Impact of a Non-Fiction, Low Budget, Digital Social Media Project
Summary of the Impact of a Non-Fiction, Low Budget, Digital Social Media Project
IJITE
This research conducted to explore ongoing evolutions of current trends in B2B marketing in coming years.
Innovations and Trends in B2B Marketing