More people than you think benefit from accessible experiences online. Understand your audience's needs and discover resources to help you create accessible experiences today.

1. Who benefits from accessible
web experiences?

2. 2
One of the first
times I thought
about accessibility
was on a trip to
the Great Wall of
China…

3. 3
Then I
thought
of it again
as a new
mother…

4. 4
People are
clever and
can some-
times find
workarounds

5. 5
But we can
also design
beautiful
experiences
that are
accessible
purposefully

6. 6
Here’s another view of this style of accessible ramp. This won an urban
design award and it shows that it’s definitely possible to have an
experience that is both beautiful AND accessible.

7. 7
Who benefits from

8. 8
Infographic
from
h.p://webdev-­‐il.blogspot.ca/2011/04/what-­‐is-­‐web-­‐accessibility-­‐how-­‐to-­‐make.html
PEOPLE WITH DISABILITIES (US, 2011)
16%

9. 9
MORE PEOPLE THAN YOU THINK ARE AFFECTED
China
India
USA
Japan
Brazil
Russia
Germany
United Kingdom
France
Deaf hard of hearing
Italy
Spain
Canada
Blind and low vision
0 100,000,000 200,000,000 300,000,000 400,000,000 500,000,000 600,000,000
Worldwide Internet usage compared to US access needs:
Source:
h.ps://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users,
StaFsFcs
for
deaf
US
populaFon:
h.p://libguides.gallaudet.edu/content.php?pid=119476&sid=1029190
Almost
as
many
blind
and
low
vision
users
in
US
as
populaFon
using
the
internet
in
Canada!

10. 10
Blind and Low-Vision (US) ~20 million people
DIFFERENT BLIND AND LOW VISION ISSUES
• Blind
• Low Vision
• Color Blind
StaFsFcs
for
blindness
US
pop:
h.p://www.aQ.org/info/blindness-­‐staFsFcs/adults/facts-­‐and-­‐figures/235

11. 11
LOW VISION IMPACTS
Glaucoma
Diabetic
retinopathy
Macular
degeneration
Cataract
FROM:
h.p://webaim.org/arFcles/visual/lowvision

12. 12
SCREEN MAGNIFIER IMPACTS
FROM:
h.p://webaim.org/arFcles/visual/lowvision
On the right: This is what users of screen magnifiers see when they
magnify text that is embedded in an image.

13. 13
People who would not self-identify as having low vision
have issues in a variety of situations also…

14. 14
People of all ages and abilities access
content…

15. 15
People of all ages and abilities access
content…

16. WHO BENEFITS FROM ACCESSIBLE WEBSITES?
Websites designed with accessibility in mind
create a better experience for ALL users, not
just those with disabilities.

17. 17
AN ACCESSIBILITY TIMELINE
www
1989:
Tim
Berners-­‐
Lee
invents
the
internet.
“Outspoken
”
screen
reader
!
1995:
First
accessibility
guidelines
are
introduced,
one
year
a]er
formaFon
of
W3C
group.
JAWS
screen
reader
is
released
!
1998:
W3C
introduces
unified
web
accessibility
guidelines
(origin
of
WCAG
1.0)
508
2000:
SecFon
508
is
introduced
(US)
W3C
2008:
WCAG
2.0
is
released
2013:
The
US
Department
of
TransportaFon
(DOT)
publishes
a
final
rule
to
the
Air
Carrier
Access
Act
to
enforce
website
regulaFons
2015:
Core
air
travel
services
must
be
accessible
1990
2000
2010
Lynx
1993:
Lynx
text
browser
launche
s

18. 18
http://www.w3.org/TR/WCAG20/
The WCAG 2.0 guidelines may seem intimidatingly long to read through
and fairly overwhelming.

19. 19
WCAG 2.0 GUIDING PRINCIPLES
But there are many resources online that describe them in ways that are
easy to understand.

20. 20
ACCESSIBILITY RESOURCES
I have compiled a selection of the most useful
accessibility resources in this blog post:
• http://accessib.li/2016/02/21/accessible-
development-resources-and-one-important-tip/

21. 21
ACCESSIBILITY GOALS AND OPPORTUNITIES
Focus on the impact on people:
Type of problem: What it means:
Slammed doors
(critical)
Barriers that stop someone from using an
app or feature successfully – or at all
Frustrating
(serious)
Problems that slow someone down, or force
them into work-arounds
Annoying
(moderate)
Things that make the experience less
pleasant (maybe even enough to leave)
Noisy
(minor)
Minor issues that damage credibility but
are unlikely to cause problems.
Let’s work to eliminate slammed doors and frustrating interactions and
improve web experiences for everyone!

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THANK YOU