Keeping your pipeline full is no easy task. Learn 3 key tips too making sure that your partners never run out of prospective customers.

1. 3 Sales Prospecting Ideas to Fill
Your Channel Partner Pipeline
By Lucas Gerler
Sales Executive
https://www.linkedin.com/in/lucasgerler

2. 3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline
“Keeping your pipeline filled with qualified
prospects is no easy feat. It requires patience,
practice, hard work, and definitely some
innovation along the way.”

3. 3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline
1. Effective Emails
• Personalized subject lines that encourage
readers to open the email will often times
get more response
• The shorter the better- ideally under 4
words
• Inform your prospects who you are and
who your company is
• Outline the pain points to help you
identify with prospects
• show your expertise and understanding
of their day-to-day

4. 3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline
2. Get Social
• Network with prospects
• Join key customer groups on LinkedIn
and Facebook to engage with hyper-
specific prospects
• Share presentations or sales pitches in
SlideShare and Scribd
• Monitor mentions on Twitter to see what
your prospects are talking about

5. 3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline
3. Put Yourself Outside
• Holding events or dinners is an efficient,
easy way for your partners to fill their
channel partner pipelines.
• Events don’t necessarily have to be
expensive to be effective

6. 3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline
“Reiterating the importance of authentic, lasting
relationships not only fills your channel partners’
pipelines, it ensures that your partners’ sales and
marketing teams are the best they can be.”

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