I am currently a Marketing Strategist for the College of Arts and Sciences at Creighton University. My family and I are moving to Chicago in the near future due to my husband's company relocating their headquarters to Chicago. I am definitely looking to stay in Higher Education in marketing, communications, recruitment, and/or admissions as well as other opportunities if they make sense.

1. ALLISON C. LEWIS
actracy81@gmail.com
linkedin.com/in/allilewis
Professional Experience
Creighton University, Omaha, Nebraska 2015- Present
Marketing Strategist, College of Arts and Sciences and Graduate Schools
 Responsible for the development and implementation of the College of Arts and Sciences (CAS) strategic
integrated marketing and communications plans
 Collaborate and communicate with the numerous departments within the college in order to promote CAS
 Establishes and maintains marketing project schedules, consistently meeting deadlines
 Collaborates with the marketing and communications team and Graduate School Director of Marketing to
initiate and coordinate internal and external marketing and communication activities, branding and web strategy
initiatives
 Works directly with the Associate Director of Outreach for CAS to be able to better convert admitted students to
enrolled students.
 Manage content and provide strategy for our website in order to promote CAS through compelling student,
alumni, faculty, staff, and program stories and news updates
 Manage social networks for CAS in order to recruit, gain visibility, and build awareness for CAS and Creighton
as a whole
 Drive strategic direction and content for our new program fact sheet template which will be utilized for over 60
of our programs
 Strategically promote CURAS (Center for Undergraduate Research and Scholarship) as a unique selling point
for CAS
 Manage the work direction of my marketing intern
Hennepin Technical College, Eden Prairie, Minnesota 2014- 2015
Outreach and Enrollment Marketing Coordinator
 Designed five enrollment marketing plans through collaboration with deans and faculty members
 Developed better relationships with local workforce centers in order to better serve our nontraditional students
 Organized luncheons on both of our campuses to promote Hennepin Technical College
 Created surveys and analyzed feedback from workforce center contacts to build better relationships
 Implemented a workforce center taskforce team to include internal and external stakeholders
 Worked directly with faculty to help promote various hands-on programs through presentations and recruitment
fairs
 Participated in program advisory committee meetings when available
 Attended and coordinated off campus outreach activities at local high schools and in the community
Outreach Coordinator 2009- 2014
 Managed year-round recruiting activities by collaborating with faculty and staff throughout the college
 Worked directly with faculty to help promote various hands-on programs through presentations and recruitment
fairs
 Actively involved in the enrollment management process and how we could better communicate with
prospective students
 Recruited and advised a diverse student population including dislocated workers and high school age students
 Supported admissions by answering incoming calls, assisting with walk-in advising and providing tours
 Involved in the creation and implementation of enrollment marketing efforts as well as program-specific
marketing
 Helped to write and edit content for our Hobsons Connect communication plan
 Served as a resource person for the rest of the college
 Managed and input prospective student data through ISRS and Hobsons
 Provided work direction to work study students as well as student ambassadors in order to involve them in
recruitment efforts
 Promoted HTC via several social media outlets including Facebook and Twitter
 Facilitated and participated in new student orientations
 Participated in mock interviews, resume development and career exploration presentations
Instructor through Customized Training for Social Media 2012
 Collaborated with a faculty member to teach a Social Media class for a local small business

2. WonderGroup, Cincinnati, Ohio 2008 - 2009
A digital advertising agency with a national roster of clients such as ConAgra, Kellogg’s, Evenflo, and Topps.
Social Media Engagement
 Strategically involved in establishing our strong agency presence on Twitter, Facebook and YouTube
 Created twitter account and a blog to showcase our new innovation book
 Conducted online voice of consumer audits for such companies as Gold Star Chili
Business Development Account Manager
 Responsible for new business opportunities resulting in additional revenues
 Researched market intelligence and performed competitive analysis on key new business accounts
 Developed PowerPoint presentations by effectively collaborating with creative and account teams
 Ideated and managed the execution of collateral pieces resulting in new business opportunities
Hobsons, Cincinnati, Ohio 2005 - 2007
A global publishing company that provides solutions for education professionals in high schools and colleges.
Client Development Account Manager (2007)
 Organized and prioritized print and display ads for over 130 college and university clients
 Provided excellent customer service by communicating on a daily basis with my clients
 Negotiated contracts with clients to receive materials, proofs and approvals on or before deadlines
Sales Associate (2005 - 2006)
 Generated new business opportunities by developing strong rapport with clients through cold calling
 Partnered with team to generate more than $140,000 in sales revenue by acquiring 37 new clients
Professional Affiliations
MACAC, Minneapolis, Minnesota, 2009-present
Minnesota Association for College Admission Counseling
Communication and Technology Committee (2011 – present)
 Contributed content to the newsletter
 Wrote posts for the new MACAC blog to promote the value of hands-on technical education
Ad2 Cincinnati, Cincinnati, Ohio, 2006 – 2009
The young professional division of the American Advertising Federation.
President-Ad2 (2008 – 2009)
 Planned and executed our digital strategy as the resource for young advertising professionals
 Hosted and coordinated our National Mid Year retreat with over 80 young professionals in attendance
Vice President-Ad2 (2007 – 2008)
 Worked closely with the membership chair to increase enrollment by 10 percent
 Cultivated strong relationships with Ad Club board members resulting in powerful resources for the organization
Education
Indiana University, Kelley School of Business, Bloomington, Indiana
Bachelor of Science in Business,
Majors: Marketing and Operations Management; Minor: Spanish
Alpha Kappa Psi, Professional Business Fraternity
La Universidad de Sevilla, Spain, One Fall Semester