digital marketing strategies adopted by paytm

1. Aman Chouksey
Amrita Rai
Roshni Sharma
Saloni Bafna
Ajay Dubey
Vatsal Shah
DIGITAL MARKETING STRATEGIES BY PAYTM

2. About
Paytm is an Indian electronic commerce and payment system company
headquartered in Noida, Uttar Pradesh. It was launched in 2010. It is owned by
One97 Communications. The firm started by offering mobile recharging, adding
bill payment.

3. How paytm was formed
Paytm was founded and incubated by One97
Communications in 2010 as a prepaid mobile recharge
website.
Type of business- Private
Type of site - E-commerce,mobile wallet
Headquarters Noida, Uttar Pradesh, India
Founder(s) Vijay Shekhar Sharma
Key people Vijay Shekhar Sharma (CEO)
Services Online shopping

4. Strategies adopted by paytm
Paytm uses promotional campaign strategy and digital marketing
strategy to attract customers
Paytm offers many discount coupons and coupon codes for every
product
Paytm gives cashback offers for every purchase of item
Celebrity also promotes paytm for their movie promotion

6. Facility provided for
non internet users
by paytm

7. Offerings

8. Promotionsina hugeway

9. Contribution to the social
development

10. Digital marketing done by
Paytm on Instagram

11. Paytm on Facebook

12. Paytm on twitter

13. Paytm also contribute to society Paytm has also contributed for the people who
Suffers in Bhopal gas tragedy and many more
Contributions like blood donation campaign, help
Campaign in floods ,Diwali campaign for blind people

14. THANK YOU!