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Basic concepts of_marketing

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Amit Paul
Amit Paul
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Basic concepts of Marketing Dr M.Meher Karuna
DEFINING MARKETING ,[object Object],[object Object]
Definition by AMA ,[object Object]
THE SCOPE OF MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure of Flows in a Modern Exchange Economy Manufacturer Markets Government Markets Consumer Markets Intermediary Markets Resource Markets Resources Money Resources Money Money Goods and services Money Goods and services Service, Money Service, Money Taxes, goods Taxes, goods Service, Money Taxes, goods Taxes goods
CORE MARKETING CONCEPTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],VALUE AND SATISFICATION
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING ENVIRONMENT ,[object Object],[object Object],MARKETING MIX ,[object Object],[object Object],[object Object]
 
COMPANY ORIENTATIONS TOWARD THE MARKETPLACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determinants of Customer Delivered Value Factory Product Selling and Profits through Promoting sales volume Target Customer Integrated Profits through market needs Marketing customer saticfaction A. The Selling Concept B. The Marketing Concept Starting Point Focus Means Ends
THE SOCIETAL MARKETING CONCEPT ,[object Object]
HOLISTIC MARKETING CONCEPT ,[object Object],[object Object],[object Object],[object Object]
FOUR COMPONENTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
INTERNAL MARKETING ,[object Object],[object Object],[object Object],[object Object]
SOCIAL RESPONSIBILITY MARKETING ,[object Object],[object Object],[object Object]
HOW BUSINESS AND MARKETING ARE CHANGING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Basic concepts of_marketing

  • 1. Basic concepts of Marketing Dr M.Meher Karuna
  • 2.
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  • 6. Structure of Flows in a Modern Exchange Economy Manufacturer Markets Government Markets Consumer Markets Intermediary Markets Resource Markets Resources Money Resources Money Money Goods and services Money Goods and services Service, Money Service, Money Taxes, goods Taxes, goods Service, Money Taxes, goods Taxes goods
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  • 19. Determinants of Customer Delivered Value Factory Product Selling and Profits through Promoting sales volume Target Customer Integrated Profits through market needs Marketing customer saticfaction A. The Selling Concept B. The Marketing Concept Starting Point Focus Means Ends
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