Fundraising concepts

1. Fundraising
‫التبرعات‬ ‫جمع‬/‫الدعم‬
Dr. Amjad Idries

2. Poll
• How do you feel about fundraising?
– I hate fundraising.
– I love fundraising.
– I don’t mind fundraising.

3. Why Fundraising?
• Any activity needs funds
 Organizing workshops
 Projects
 Promotional material (stickers, pins, pamphlets)
 International meeting

4. It’s not about money - but about Ideas
Fundraising is not only asking for
money for your organisation...
But rather raising funds for a
given cause!
So you better start being creative...

5. Understanding What Donors Want
TIMERESOURCES

6. 6
Basic Truths about fundraising
1. Teams are not entitled to support; they must
earn it.
2. Successful fundraising is not magic; it is simply
hard work on the part of people who are
thoroughly prepared.
3. Fundraising is not raising money; it is raising
friends.
4. You do not raise money by begging for it; you
raise it by selling people on your idea.

7. 7
Basic Truths about fundraising
5. People do not just reach for their check books and
give money; they have to be asked to give.
6. You don't wait for the “right” moment to ask; you ask
now.
7. You don't decide today to raise money and then ask
for it tomorrow: it takes time, patience, and planning
to raise money.
8. Donors are not cash crops waiting to be harvested;
treat them as you would customers in a business.

8. • Demands a very professional approach,
because the project will face competition

9. The Keys to Fundraising
• It’s all about relationships and communication
• If you don’t ask you wont get. Be audacious.
• Be creative, there’s many ways to skin a cat!!!!

10. Poll
• Have you ever given a donation because
someone you knew personally or cared
about directly asked you to give?
– Yes
– No

11. Why People Give
• Personal concern
• Belief in institution
• Confidence in leadership
• Agree with plans
• They were asked
• Tax considerations
Why People Don’t Give
• Don’t value mission
• Don’t believe organization is stable
• Absence of powerful
trustees/volunteers
• Concerns about management
• Wrong people asked
• Inadequate cultivation
• Failure to ask – or for specific
amount

12. Overview – Developing a fundraising strategy
Step 1 – Identifying the costs
Step 2 – Identifying the sources of funds
Step 3 - Planning how to approach the donor
Step 4 - Documenting the fundraising strategy
Step 5 – Follow up

13. Step 1 – Identifying the costs
• Compile a full list of your costs
• Does your project require admin support?
• Staff costs
• Equipment costs
• Fundraising costs
• Will you costs increase?

14. Step 2 – Identifying the sources of funding
•Individuals & public donations
•Your own organisation (internal funding)
•Businesses and corporations. Large & Small
•Foundations & international agencies
•Associations, clubs and trade unions
•Event fundraising

15. Step 3 – Planning how to approach the donor
•Know your audience
•Prepare a project brief
• Work out what you can offer your donors
• Use your personal contacts
• Produce approach materials that stand out.

16. Exercise Planning how to approach the donor
•Let’s think about any scenario for donation. Let’s write
for the donor !!!
• Introduce yourself/your project, create a link.
•State the total amount of funds that you need to raise;
•Show that you already have support;
•Say how you will acknowledge their support
•Make clear how the potential donor can contact you.

17. •‫هنالك‬‫عدة‬‫جهات‬‫تدعم‬‫مشاريع‬‫بناء‬‫القدرات‬‫ف‬‫ي‬
‫المجال‬‫الصحي‬‫ومنظمة‬‫قافي‬‫من‬‫أميز‬‫المنظمات‬
‫في‬‫دعم‬‫بناء‬‫القدرات‬‫ومشروعنا‬‫يعمل‬‫في‬‫مج‬‫ال‬
‫تحديد‬‫احتياجات‬‫التدريب‬‫للقوى‬‫العاملة‬‫وه‬‫ي‬
‫اللبنة‬‫االولى‬‫لبناء‬‫القدرات‬‫بصورة‬‫علمية‬‫مما‬
‫يقلل‬‫من‬‫التكلفة‬‫والزمن‬‫وتجويد‬‫األداء‬.

18. •‫تمثل‬....‫الن‬ ‫بناء‬ ‫في‬ ‫التحديات‬ ‫أهم‬ ‫من‬ ‫واحدة‬‫ظام‬
‫مؤسس‬ ‫في‬ ‫المشتركة‬ ‫المشاريع‬ ‫وأحد‬ ‫الصحي‬‫تنا‬
‫األدوار‬ ‫وتكامل‬ ‫للجهود‬ ً‫ا‬‫وتنسيق‬ ،‫ومنظمتكم‬‫نضع‬
‫المشروع‬ ‫مقترح‬ ‫يديكم‬ ‫بين‬......‫لدعمك‬ ‫لما‬‫من‬ ‫م‬
‫نوعي‬ ‫اثر‬

19. •‫ي‬ ‫السودان‬ ‫في‬ ‫النيل‬ ‫نهر‬ ‫بوالية‬ ‫شندي‬ ‫محلية‬ ‫إنسان‬ ‫إن‬‫عتبر‬
‫المراكز‬ ‫مستوى‬ ‫علي‬ ‫اإلشراف‬ ‫لبرنامج‬ ‫حوجة‬ ‫االكثر‬
‫وا‬ ‫الزراعية‬ ‫بيئتهم‬ ‫لطبيعة‬ ‫والمستشفيات‬ ‫الصحية‬‫فهي‬ ‫لرعوية‬
‫وتق‬ ‫الصحة‬ ‫مستوى‬ ‫لرفع‬ ‫االرجاء‬ ‫واسعة‬ ‫منتشرة‬ ‫محلية‬‫ليل‬
‫ف‬ ‫نطمح‬ ‫لذا‬ ‫االطفال‬ ‫عمالة‬ ‫وتقليل‬ ‫االمهات‬ ‫وفيات‬ ‫نسبة‬‫دعم‬ ‫ي‬
‫المحلية‬ ‫تلكم‬ ‫في‬ ‫اي‬ ‫اند‬ ‫ام‬ ‫مشروعنا‬.

20. “Ladder of Effectiveness”
1. Personal visit by a team
2. Personal visit by one person
3. Solicitation by personal letter with a follow-
up phone call
4. Solicitation by personal letter
5. Group direct mail

21. Event
• Specific
• Results and outcomes
tangible
• Evaluation is easy
• Stakeholders are there
• Adding values
• Unity in the implantation
• Appreciation
• Unlimited expectations
• Competition in giving
• Not time consuming
• High cost
• High failure rate
• Deviation from the plan
• Needs preparations
• No sustainability

22. Proposal
• Road map and
comprehensive
• Donors prefer that
• Methodology is clear
• Minimum lost in
resources
• Easy in comparison
• Presenting it for many
donors
• Expression of the needs
• Need experts
• Not flexible
• Only for certain donors
• All or none

23. Campaign
• Outcome is fast
• Continuous
• Community can share
• All levels could be
approched
• Costly
• Need experts
• Affected by external
factors

24. Personal Contact
• Defend your case
• Using your relations
• More flexible
• Not costly
• Outcomes are fast
• Need communication
skills
• Depends on wide
relations cycle
• Affected by personality
of the donor
• Affected by

25. Event
Proposal
Campaign
Personal
contact

26. ALWAYS THROUGH
PEOPLE WHO KNOW PEOPLE
WHO KNOW OTHER PEOPLE

27. Step 4 – Documenting the fundraising strategy
•What will you Fundraising activities be?
• When will you do them?
• Remember allow ample time for foundation grants.
• Ensure that activities do not clash with other events.
• Make reasonable estimates
• Keep good records of your contacts and activities

28. Step 5 - Follow up
• Fundraising is all about relationships!!!
• Keep a clear record of your donors and reporting
commitments
• Report on time, make sure you spend money where you
said you would
• Thank all of your donors, keep them informed
• A satisfied, informed donor may give again

29. How to approach sponsors?
- PROFESSIONALISM is the Key
- Credibility
- A detailed Proposal
- A LOT of PATIENCE
- Proof of previous experience and
expertise in the field

30. How to approach sponsors?
•Stress on MEDIA involvement
•Exposure is of utmost importance
•Good connections
•References will be a big help!!!

31. Some ways to go about it
• Membership fees
• Stabile donors
• Campaigns
• Events
• Sales
• Testamonials
• Sponsoring
• Corporate Fundraising
• Foundations & Grants
• Sale of space for ads

32. Memberships
• Active & passive members
• Make someone famous a honorary member
• An efficient Seniors Club is the most powerful
fundraising tool imaginable

33. Stabile donors
• Your Faculty
• National associations
• Ministry of Health
• Other ministries
• .............
• ‫اإلتصاالت‬ ‫شركات‬!!!

34. ALWAYS THROUGH
PEOPLE WHO KNOW PEOPLE
WHO KNOW OTHER PEOPLE

35. “Ladder of Effectiveness”
1. Personal visit by a team
2. Personal visit by one person
3. Solicitation by personal letter with a follow-
up phone call
4. Solicitation by personal letter
5. Group direct mail