2. The opinions expressed are of
competition participants only
and do not represent the view
of others in any way
3. Company Mandate
“Everyone deserves the right to be in control of
their health care options.”
“Everyone has potential and we want them to
reach it.”
Vision
3
6. The Possibilities Are Endless
New business models Improved experiences Efficient & reduced costs
6
Possibilities For Disruption In Health Care
7. Devices Are Connecting Rapidly
World
Population
Connected
Devices
Connected
Devices
Per Person
500 Million 12.5 Billion 25 Billion 50 Billion
6.3 Billion 6.8 Billion 7.2 Billion 7.6 Billion
0.8 1.84 3.47 6.58
More
connected
devices
than
people
7
Devices Are Connecting Rapidly
8. How might we seamlessly integrate healthcare into our everyday lives
while providing better care?
8
9. 9
The family faces challenges
getting the best health
treatment for Grandma Anna
while also watching their own
health
The Ming family lives in a rural
community
Meet the Ming family!
*Hypothetical case
10. Telehealth solution
Patients:
Personalized care, greater control
Feedback
Have doctors at forefront of design with continuous engagement
Payers:
Savings over time, insights
Telehealth Solution
10
11. “My child needs a special
doctor that lives far away. I
can’t take him there and
provide for my family too.”
“As a doctor, I’m overworked,
stressed, and want to return
home.”
Empathy in Rural Community
11
12. “I want personalized care, without
unproductive wait times. I am
proactive about prevention.”
Empathy in Urban Community
12
“As a doctor, it is difficult for me to
access patient medical records.”
13. These challenges can be solved by our platform which aims to improve
data sharing avenues for physicians and patients
13
14. 1 Clinics/Hospitals
Our solution
Network of Clinics/Hospitals
Patient
Telehealth
Patient snaps picture of illness /
ailment along with a video or written
description to Telehealth.
Without traveling or waiting, patients can send relevant information to
hospitals for diagnosis
14
15. Clinics/Hospitals
Our solution
Network of Clinics/Hospitals
Patient
Telehealth 2 Telehealth assigns patient file to
clinics/hospitals with excess physician
capacity based on area coverage
Telehealth can allocate patient files to network of physicians/clinics
based on excess capacity of physicians
15
16. Clinics/Hospitals
Our solution
Network of Clinics/Hospitals
Telehealth 3 Assigned physician diagnoses patient’s
illness and uploads diagnosis to
Telehealth, along with a written
prescription, if required
Telehealth aggregates all patient data from diagnoses sent to patient
by physicians for Big Data analytics
16
Patient
17. Network of Clinics/Hospitals
4 Clinics/Hospitals
Our solution
Patient
Telehealth
Patient receives diagnosis and
prescriptions, if required, and next
steps
Patients receive their diagnosis and next steps without ever leaving
their home or loss productive time waiting to see a physician
17
Patient
18. Network of Clinics/Hospitals
5
Clinics/Hospitals
Our solution
Patient
Telehealth
Can detect outbreaks early and respond by allocating
additional resources to regions
Based on the aggregated data, stakeholders can respond more quickly
and better allocate resources
18
20. Benefits for Rural Communities
Lifestyle disruption
• Patients: cheap access to doctors
through mobile
• Doctors: quickly transfer patients
to appropriate specialists
20
21. Benefits for Urban Communities
Lifestyle disruption
Healthcare at your convenience
Increased productivity and reduced
wait times
21
22. Benefits for Hospitals/Clinics
Accept patients anywhere and
increase hospital/clinic revenue
Predictable staffing levels and
load balancing of excess patients
Ensure high quality of care and
patient satisfaction
22
23. User Experience Storyboard
uc
User need identified for
additional monitoring
Mobile health application
is used
Monitoring data measures
are recorded
Data is transmitted to Wi-Fi
connected devices
User friendly interface for
translating results
Check up booked with
doctor as required 23
User Experience Storyboard
24. Market opportunity
• Affordable Care Act passed in North America changing treatment to
include patient prevention post hospital
• Chronic disease costs 137 ¥ trillion globally (World Economic Forum)
• Cancer, Cardiovascular, COPD, Diabetes, Mental Illness
• 140.8 ¥ billion in savings from mobile health solutions (European
Commission) in chronic disease management
Market Opportunity
24
25. Market Opportunity of Baby Boomers
Home health monitoring market: $10 billion in 2010
By 2014, public and private healthcare providers may save: $1.96 - $5.83 billion
in costs due to remote patient monitoring
Opportunity of Baby Boomers
25
26. Scaled expertise: A specialist can
perform procedures remotely
Ongoing monitoring: Real-time data
and emergency alerts
Hospital prevention: Only visit when
necessary
Devices can connect to our
bodies and track health
information
Smart sensors can collect
patient data and send to the
cloud
26
Advances In Health Industry
28. Solutions need user design
Communications among physicians is an issue
Extremely manual and duplication of work/tasks
Insights
Process to introduce change is long and tedious
Chicken and egg problem of introducing new solutions
Lots of opportunities, but sometimes don’t get to the
right people for commercialization
Few resources so need to empower others
Commercialization is very passive
Duplication of initiatives
Healthcare Innovators
Healthcare professionals
Physicians/Residents
Conversations with other healthcare stakeholders revealed other
challenges in healthcare
32
30. TEXT
Better tracking of issues
based on aggregated
data across regions
More efficient use of
healthcare system and
resources
TEXTTelehealth Captures Value For Families and Health Systems
30
Users can get easier
access to medical
resources using mobile
technology
Personalized solutions
for users and physicians
with highly-tailored data
analytical capabilities
31. Giving users health care
options and knowledge
Mobile apps, SMS texts,
cross device platform
Physician-centered design
for improved analytics
Telecom infrastructure,
network of physicians
Measurement of access to
care and costs
Source: Roger Martin, Playing to Win
What is the
winning aspiration?
Where to play?
How to win?
What capabilities are
required?
What management
systems are required?
Implementation Strategy
31
34. References
1. PwC. "Touching Lives Through Mobile Health: Assessment of the global market opportunity." Market Research. 2012. Document.
http://www.pwc.in/assets/pdfs/telecom/gsma-pwc_mhealth_report.pdf
2. Brooklyn, Center for Technology Innovation at. mHealth in China and the United States. Market Research. Brooklyn: Brooklyn, Center for
Technology Innovation at, 2014. Document.
http://www.brookings.edu/~/media/research/files/reports/2014/03/12%20mhealth%20china%20united%20states%20health%20care/mheal
th_finalx.pdf
3. mHealth: New horizons for health through mobile technologies. Global Observatory for eHealth series, 2011. Volume 3.
4. GSMA, “Touching Lives Through Mobile Health Assessment of the Global Market Opportunity,” 2012.
5. iiMedia Consulting, “2012–2013 Annual Report of China Mobile healthcare market.”
6. A. T. Kearney Analysis, “GSMA The Mobile Economy,” London: United Kingdom, 2013
7. Data from the Centers for Medicare and Medicaid Services “National Health Expenditures 2011–2021.” Centers for Medicare and Medicaid
Services.
http://www.cms.gov/Research-Statistics-Data-andSystems/Statistics-Trends-and-
Reports/NationalHealthExpendData/Downloads/Proj2011PDF.pdf
References
34