Marketing mix analysis of Luxury Brands among too 100 Global Brands in footwear segment.

2. In Top 100 Brands

4. Bernard Arnault (Chairman and CEO).

5. World’s largest luxury goods conglomerate.

7. Founded by Guccio Gucci in Florence in 1921.

10. Deals in ready-to-wear, leather accessories, shoes, luggage and hats.

11. The company was started in 1913 by Mario Prada.

12. Prada shoe line was released in 1984.

14. Operates in 10 sub labels.

15. Lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics.

18. Price

19. Place

20. Promotion

23. Prada

24. Armani footwears

27. PROMOTION

30. Target- highly affluent customers.