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Andrea Vaughn Johnson
Coordinator, School Age Services,
Brooklyn Public Library
Learning Challenges as a Way to
Increase the Impact of
Yo, Brooklyn!
• 2.6 million people
• 37.8% born outside U.S.
• 93 ethnic groups
• 150 nationalities
• 136 languages
Brooklyn Public Library
• Est. 1892
• 59 locations
Central Library
A few of our 58 neighborhood libraries
(Retrieved from http://icanhas.cheezburger.com)
How Brooklyn does Summer Reading
• Outreach campaign
• Citywide booklist
• Posters, bookmarks,
certificates
• Gameboard and
Challenge
• Contests
How Brooklyn does Summer Reading
• Special events and
programs
• Prize drawings
• Website and badges
But what about prizes?
Signup Incentives for Birth-5
• 2014 Bus Bank for ages 0-5
• Paper incentives are
inexpensive and travel easily
Signup Incentives for Birth-5
• Growth chart
• Rhyme book
• Finger puppet rhymes
• Placemat with food rhymes
Why eliminate weekly prizes?
• They eat up your budget.
• If the goal is a prize it encourages participants to write down
titles just to get the prize.
• Research shows that external rewards do not change
behavior and diminish enjoyment and self-motivation.
(Stauffer, Suzanne M. (2009). Summer Reading
Incentives: Positive or Pernicious? Children & Libraries, 7(2),
55.)
But won’t patrons complain?
“We had as many [kids] coming back for return visits this year…as we did when we gave
out weekly doo-dads…we had more time for interactions with the kids and a less
stressful summer. - Marge Loch-Wouters, Tiny Tips for Library Fun blog, Wisconsin
"Parents love it. Kids love it (no whiners!). And we love it because we can spend our time
providing quality programs and activities instead of dishing out plastic garbage and we
can promote our library as a whole experience instead of a log of books.” - Kelsey Cole,
Library Bonanza blog, Illinois
“Having taken the plunge this year and offered activity-based prizes and free books
instead of our normal toys and grand prize drawings, I can tell you that it went over
better than I thought it would…I didn’t hear one complaint all summer.” - Abby Johnson,
Abby the Librarian blog, Indiana
“I’ve been hearing more and more librarians mention that they’re moving away from toy
prizes/prize baskets. We did that last year and it was one of the best changes we’ve
made…Not a single person complained when we got rid of the other prizes – actually
several parents thanked us for doing so.” – Rebecca, Hafuboti blog, Nebraska
How can we make Summer Reading even better?
• Offer less stuff and more experiences.
• Limit prizes to signup, special events, and finish, if at all.
• If you offer prizes, make them more meaningful and
experiential: books, writing supplies, coupons, activity
booklets or kits, etc.
• Offer an opportunity to participate in a collaborative project
instead of distributing a prize.
I’m signed up! (Now what?)
Gameboard for children
Challenge for tweens/teens
Gameboard and Challenge 2015
Gameboard 2010
Gameboard 2010
Passport Games, 2011
Game for Kids Game for Tweens and Teens
2011 Passport game for birth – 9 years
2011 Passport game for birth – 9 years
2011 Passport game for birth – 9 years
2011 Passport game for tweens and teens
2011 Passport game for tweens and teens
2011 Passport game
Gameboard 2012
Gameboard 2012
Gameboard 2012
Gameboard 2012
2012 Challenge for tweens, teens, and adults
2012 Challenge for tweens, teens, and adults
2014 Robot Engineers Gameboard
2014 Robot Engineers Gameboard
• Each activity is tied to a different area of our collection.
• Activities can be completed with materials from home.
• The game is flexible for children who cannot come to library often.
2014 Robot Engineers Gameboard
2014 Robot Engineers Gameboard
2014 Robot Engineers Gameboard
2014 Robot Engineers Gameboard
2014 Robot Engineers Gameboard
2014 Robot Engineers Gameboard
2014 Robot Engineers Gameboard
2014 Robot Engineers Gameboard
2014 Gameboard for Little Scientists
• Children advance by being
read to, checking out
books, or attending
programs.
• Four simple challenge
activities can be achieved
with materials from home.
2014 Gameboard for Little Scientists
Improvements for 2015:
• Ask librarians to schedule a weekly program,
one for each activity.
• Share the six activities and other program ideas
with librarians earlier so they have time to
prepare.
• Purchase a reference-only collection of books
for each activity’s subject area.
2014 Robot Engineers Gameboard
2014 Challenge for tweens, teens, and adults
2014 Challenge for tweens, teens, and adults
Hashtag for social media
#BklynSR14
2014 Challenge for tweens, teens, and adults
Hashtag for social media #BklynSR14
2014 Challenge for tweens, teens, and adults
2009 East Greenbush (NY) Community Library
2009 Multnomah County Public Library (Portland, OR)
2009 collaborative murals
• Instead of giving a prize,
give them an activity.
• Patrons uploaded photos
of Flat Panda to an
online photo album on
flickr.
• Connects library users
with each other, works
well with all ages.
2011 Flat Panda “Flat Stanley” activity for all ages
2011 Flat Panda “Flat Stanley” activity for all ages
2011 Flat Panda “Flat Stanley” activity for all ages
2015 Every Hero has a Story
2015 Hero Theme – Brooklyn’s Superhero Supply Store
Retrieved from http://ifitshipitshere.blogspot.com/
2015 Hero Theme – Brooklyn’s Superhero Supply Store
2015 Hero Theme – Brooklyn’s Superhero Supply Store
2015 Hero Theme – Brooklyn’s Superhero Supply Store
Retrieved from http://uniqueboutiqueblog.com/
2015 Hero Theme – Brooklyn’s Superhero Supply Store
Retrieved from www.nytimes.com
Retrieved from
https://foursquare.com/v/brooklyn-
superhero-supply-co/
2015 Hero Theme – Brooklyn’s Superhero Supply Store
2015 Hero Theme – Brooklyn’s Superhero Supply Store
Retrieved from http://ifitshipitshere.blogspot.com/
2015 hero theme ideas:
Retrieved from http://www.mardel.com Retrieved from http://education.scholastic.co.uk
2015 hero theme ideas:
Retrieved from http://wihousewifeconfessions.wordpress.com
Retrieved from http://thelittlesewingshop.blogspot.ca
2015 hero theme ideas:
Retrieved from http://codyandjulianna.blogspot.com Retrieved from http://amorologyweddings.blogspot.com
2015 hero theme ideas:
More Resources and Inspiration
Summer Reading Revolution Pinterest board
http://www.pinterest.com/lochwouters/summer-reading-revolution
ALA Library Fact Sheet
http://www.ala.org/tools/libfactsheets/alalibraryfactsheet17
Brooklyn Public Library Summer Reading
http://bklynlibrary.org/summerreading
Ann Arbor online game
http://play.aadl.org/summergame/earningbadges
Summer Reading Incentives: Positive or Pernicious?
by Suzanne M. Stauffer
http://alsc.metapress.com/content/k47632mk65704316/fulltext.pdf
Thank You!
Questions? Suggestions?
Andrea Vaughn Johnson
avaughn@bklynlibrary.org

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Learning Challenges as a Way to Increase the Impact of Summer Reading

  • 1. Andrea Vaughn Johnson Coordinator, School Age Services, Brooklyn Public Library Learning Challenges as a Way to Increase the Impact of
  • 2. Yo, Brooklyn! • 2.6 million people • 37.8% born outside U.S. • 93 ethnic groups • 150 nationalities • 136 languages
  • 3. Brooklyn Public Library • Est. 1892 • 59 locations Central Library
  • 4. A few of our 58 neighborhood libraries
  • 6. How Brooklyn does Summer Reading • Outreach campaign • Citywide booklist • Posters, bookmarks, certificates • Gameboard and Challenge • Contests
  • 7. How Brooklyn does Summer Reading • Special events and programs • Prize drawings • Website and badges
  • 8. But what about prizes?
  • 9. Signup Incentives for Birth-5 • 2014 Bus Bank for ages 0-5 • Paper incentives are inexpensive and travel easily
  • 10. Signup Incentives for Birth-5 • Growth chart • Rhyme book • Finger puppet rhymes • Placemat with food rhymes
  • 11. Why eliminate weekly prizes? • They eat up your budget. • If the goal is a prize it encourages participants to write down titles just to get the prize. • Research shows that external rewards do not change behavior and diminish enjoyment and self-motivation. (Stauffer, Suzanne M. (2009). Summer Reading Incentives: Positive or Pernicious? Children & Libraries, 7(2), 55.)
  • 12. But won’t patrons complain? “We had as many [kids] coming back for return visits this year…as we did when we gave out weekly doo-dads…we had more time for interactions with the kids and a less stressful summer. - Marge Loch-Wouters, Tiny Tips for Library Fun blog, Wisconsin "Parents love it. Kids love it (no whiners!). And we love it because we can spend our time providing quality programs and activities instead of dishing out plastic garbage and we can promote our library as a whole experience instead of a log of books.” - Kelsey Cole, Library Bonanza blog, Illinois “Having taken the plunge this year and offered activity-based prizes and free books instead of our normal toys and grand prize drawings, I can tell you that it went over better than I thought it would…I didn’t hear one complaint all summer.” - Abby Johnson, Abby the Librarian blog, Indiana “I’ve been hearing more and more librarians mention that they’re moving away from toy prizes/prize baskets. We did that last year and it was one of the best changes we’ve made…Not a single person complained when we got rid of the other prizes – actually several parents thanked us for doing so.” – Rebecca, Hafuboti blog, Nebraska
  • 13. How can we make Summer Reading even better? • Offer less stuff and more experiences. • Limit prizes to signup, special events, and finish, if at all. • If you offer prizes, make them more meaningful and experiential: books, writing supplies, coupons, activity booklets or kits, etc. • Offer an opportunity to participate in a collaborative project instead of distributing a prize.
  • 14. I’m signed up! (Now what?)
  • 15. Gameboard for children Challenge for tweens/teens Gameboard and Challenge 2015
  • 18. Passport Games, 2011 Game for Kids Game for Tweens and Teens
  • 19. 2011 Passport game for birth – 9 years
  • 20. 2011 Passport game for birth – 9 years
  • 21. 2011 Passport game for birth – 9 years
  • 22. 2011 Passport game for tweens and teens
  • 23. 2011 Passport game for tweens and teens
  • 29. 2012 Challenge for tweens, teens, and adults
  • 30. 2012 Challenge for tweens, teens, and adults
  • 31. 2014 Robot Engineers Gameboard
  • 32. 2014 Robot Engineers Gameboard • Each activity is tied to a different area of our collection. • Activities can be completed with materials from home. • The game is flexible for children who cannot come to library often.
  • 33. 2014 Robot Engineers Gameboard
  • 34. 2014 Robot Engineers Gameboard
  • 35. 2014 Robot Engineers Gameboard
  • 36. 2014 Robot Engineers Gameboard
  • 37. 2014 Robot Engineers Gameboard
  • 38. 2014 Robot Engineers Gameboard
  • 39. 2014 Robot Engineers Gameboard
  • 40. 2014 Robot Engineers Gameboard
  • 41. 2014 Gameboard for Little Scientists • Children advance by being read to, checking out books, or attending programs. • Four simple challenge activities can be achieved with materials from home.
  • 42. 2014 Gameboard for Little Scientists
  • 43. Improvements for 2015: • Ask librarians to schedule a weekly program, one for each activity. • Share the six activities and other program ideas with librarians earlier so they have time to prepare. • Purchase a reference-only collection of books for each activity’s subject area. 2014 Robot Engineers Gameboard
  • 44. 2014 Challenge for tweens, teens, and adults
  • 45. 2014 Challenge for tweens, teens, and adults
  • 46. Hashtag for social media #BklynSR14 2014 Challenge for tweens, teens, and adults
  • 47. Hashtag for social media #BklynSR14 2014 Challenge for tweens, teens, and adults
  • 48. 2009 East Greenbush (NY) Community Library
  • 49. 2009 Multnomah County Public Library (Portland, OR)
  • 50.
  • 52. • Instead of giving a prize, give them an activity. • Patrons uploaded photos of Flat Panda to an online photo album on flickr. • Connects library users with each other, works well with all ages. 2011 Flat Panda “Flat Stanley” activity for all ages
  • 53. 2011 Flat Panda “Flat Stanley” activity for all ages
  • 54. 2011 Flat Panda “Flat Stanley” activity for all ages
  • 55. 2015 Every Hero has a Story
  • 56. 2015 Hero Theme – Brooklyn’s Superhero Supply Store Retrieved from http://ifitshipitshere.blogspot.com/
  • 57. 2015 Hero Theme – Brooklyn’s Superhero Supply Store
  • 58. 2015 Hero Theme – Brooklyn’s Superhero Supply Store
  • 59. 2015 Hero Theme – Brooklyn’s Superhero Supply Store Retrieved from http://uniqueboutiqueblog.com/
  • 60. 2015 Hero Theme – Brooklyn’s Superhero Supply Store Retrieved from www.nytimes.com Retrieved from https://foursquare.com/v/brooklyn- superhero-supply-co/
  • 61. 2015 Hero Theme – Brooklyn’s Superhero Supply Store
  • 62. 2015 Hero Theme – Brooklyn’s Superhero Supply Store Retrieved from http://ifitshipitshere.blogspot.com/
  • 63. 2015 hero theme ideas: Retrieved from http://www.mardel.com Retrieved from http://education.scholastic.co.uk
  • 64. 2015 hero theme ideas: Retrieved from http://wihousewifeconfessions.wordpress.com Retrieved from http://thelittlesewingshop.blogspot.ca
  • 65. 2015 hero theme ideas: Retrieved from http://codyandjulianna.blogspot.com Retrieved from http://amorologyweddings.blogspot.com
  • 66. 2015 hero theme ideas: More Resources and Inspiration Summer Reading Revolution Pinterest board http://www.pinterest.com/lochwouters/summer-reading-revolution ALA Library Fact Sheet http://www.ala.org/tools/libfactsheets/alalibraryfactsheet17 Brooklyn Public Library Summer Reading http://bklynlibrary.org/summerreading Ann Arbor online game http://play.aadl.org/summergame/earningbadges Summer Reading Incentives: Positive or Pernicious? by Suzanne M. Stauffer http://alsc.metapress.com/content/k47632mk65704316/fulltext.pdf
  • 67. Thank You! Questions? Suggestions? Andrea Vaughn Johnson avaughn@bklynlibrary.org