Unless we live on the moon, it has become apparent that 20th Century sales and marketing tactics won't cut it in the post-pandemic world.
The tectonic plates that formed our fundamental assumptions about interacting with other people are shifting under our feet, and business leaders are scrambling to find their balance.
Read this short eBook for some actionable insights.
2. Chapters
Short-form Content, Social Media, & Feature Stories
How to Craft a Custom Content Strategy
Custom Publications
Brand Your Subject Matter Expertise
About Us
Podcasts: Create, Distribute, & Produce
Our Big Idea
Activating & Connecting With Fans
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Corporate Case Study
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3. If you’re advertising online, you’re a content creator first and foremost. Consumers are jaded and can sniff out an
ad from a mile away – so don’t make ads, make appealing branded content.
There are many different mediums, and each demographic group has its own online hangouts, lingo, and
preferences.
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Feature stories are a large time commitment, so they have to be targeted and have a high value. Keep in
mind your audience when determining things like writing level, purpose, tone, and context. Don’t just write
for where readers are, write for where they aspire to be.
For visual social media sites like Tik Tok, Instagram, and Facebook, short-form videos are key. They grant
users the ability to skip through popular “sounds” (short audio bites that creators make videos with), so
staying up-to-date on which sounds are popular is integral.
For text-based social media posts, keep it brief and know your audience. Be comedic, but only if it’s
appropriate. Maybe watch the jokes if you’re running the Twitter page for a funeral home.
Short-form Content, Social Media, &
Short-form Content, Social Media, &
Short-form Content, Social Media, &
Feature Stories
Feature Stories
Feature Stories
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Feature stories, industry news pages, and informative articles make engaging content that attracts consumers for the
RIGHT reasons. It attracts people that are searching for informative content aligned with your product and positions you as
a topical authority in their mind, reinforcing you and your brand in their mind as a go-to.
Brand Lifestyle Blog
Industry Newsletter
Monthly Feature Stories
Custom Publications
Custom Publications
Custom Publications
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Google's 2022 Helpful Content Update eliminated the validity of keyword SEO,
instead prioritizing quality content for users in search results.
5. Customer relationships are either an active romance or they’re dying on the vine.
Retainment marketing is crucial to keeping the love alive.
To create that continual relationship, consider the first reason people share online: status. Create a community
around your brand that makes customers feel like insiders, with increasing benefits for more dedicated fans.
You could use email newsletters, blog platforms like Reddit, or your company page to foster that insider feeling.
Grant your most loyal customers access to early releases, insider content, or access to one-on-one webinars and
events.
Activating & Connecting With Fans
Activating & Connecting With Fans
Activating & Connecting With Fans
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6. A podcast is an audio program like talk radio, typically 30 minutes to an hour long. They’re easily accessible and
available at the listener’s convenience. Since the term was coined, podcasts have risen to the meniscus of cultural
consciousness, with an estimated 120 million listeners in 2021.
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One of the reasons podcasts are so
successful –and make great branded
content– is that people can listen
anywhere.
When building an audience, podcasts
are a lower content commitment than
convincing consumers to sit down and
watch a long-form video. They are easier
to fit into people’s busy lives.
A podcast is more raw and
conversational than most mediums, so
viewers feel as though they’re interacting
directly with a friend.
While podcasts follow different formats,
they’re all building a relationship with the
customer rather than delivering an
unwelcome sales pitch.
When planning your podcast content,
consider what larger aspirations your
company fulfills, be it women’s
empowerment or paving the way to the
future. Tell your brand's story.
Podcasts: Create, Distribute, & Produce
Podcasts: Create, Distribute, & Produce
Podcasts: Create, Distribute, & Produce
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7. Find which of these purposes your product can fill for consumers and create content that furthers that effect.
One of the primary functions of content creation is shareability. Based on psychological research by James
Currier, there are eight reasons why people share the content they find online:
status confirmation bias utility
safety organization
novelty
validation voyeurism
How To Craft A Custom Content Strategy
How To Craft A Custom Content Strategy
How To Craft A Custom Content Strategy
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8. 3. Find your voice.
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Become a
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topical authority.
2. Give content a
new life.
Become a trusted source within
your area of expertise by
creating long-form content with
accurate research.
Collaborate with thought leaders
to weigh in on topics and join
forces with adjacent brands.
Reputation-building is a great
way to build a following and
boost SEO.
You don’t always have to
reinvent the wheel. If you have a
piece of long-form content like a
Youtube video, podcast, or
feature story, brainstorm ways
that you can give it new life in
the short form.
You can turn the plot of a feature
story into an Instagram meme,
take points from a whitepaper
and create a listicle for Linkedin,
or take soundbites from a
Youtube video and create a
catchy Tik Tok.
Decide on a brand voice that is
unique and connects with your
customers, and keep it
consistent across platforms.
Decide if your customers would
rather listen to someone casual,
posh, serious, or comedic.
This will set you apart from other
brands in the vast competition
for your customer’s attention.
Brand Your Subject Matter Expertise
Brand Your Subject Matter Expertise
Brand Your Subject Matter Expertise
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9. Marketing Executive
17 years
Group Product Manager
6 years
Radio Creative Director
3 years
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Ellenberg, Presid
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Andrew Ellenberg founded Rise Integrated Marketing in 2022 when he realized that
marketing would never be the same post-pandemic.
Since its conception, Rise Integrated Marketing has grown
to offer its clients a variety of content options:
Podcasts
Blogs
Feature Stories
Social Media posts
Long-form Video
Short-form video
About Us
About Us
About Us
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10. Traditional Ads Content Marketing
Memorable
Builds relationships
Creates a feedback loop
In the age of Web 3.0, specialty branded content is the best way to attract, engage with, and retain
consumers.
At Rise Integrated Marketing, we work with you to create content that reflects your brand's values and
not only targets your ideal consumer but builds a rapport with them that keeps them returning to your
business and recommending you to their friends.
Our Big Idea
Our Big Idea
Our Big Idea
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Corporate Case Study
Corporate Case Study
Corporate Case Study
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This client came to Rise Integrated Marketing with the goal of increasing their exposure and
clientele base. These are their results over 90 days.
Deliverables
Entrepreneur Files Podcast Episode
Social Media Management
Special Event Management
Custom Twice Monthly Publication
Results
Engagement increased by 300%
Digital event series with target viewership
Search result placement increased by 250%
Social Media network increased across
platforms
