Keynote presentation for Digital Asset Management for Museums: Conference by UK Collections Trust, 27 November 2013 Explores the user context of digital and how proliferation of digital devices and services changes user expectation of museum services. Looks at digital assets from collections and other sources and how making data portable allows flexibility and responsiveness in an unpredictable development climate.

1. Andrew Lewis
Digital Asset Management
What is it and why do it?
Digital Asset Management for Museums
Collections Trust, 27 November 2013
Victoria and Albert Museum

2. Digital is everywhere

3. Let’s talk about computers

4. Mobile internet devices will
outnumber the global human
population by the end of 2013
CISCO. Visual Networking Index:
Global Mobile Data Traffic Forecast Update 2012–2017.
(published February 2013)

5. £25

7. Your phone can talk
with the walls

8. More than half of UK adults own a smartphone
Just over half (53%) of all UK adults are regular media multitaskers i.e. they use other web devices while watching TV
weekly or more often
Tablet owners significantly more likely than average to
multi-task with other media while watching TV (81%)
OFCOM. Communications Market Report 2013.
(published August 2013)

9. £20

11. Society is to blame

12. It’s all about…

13. Visitors
Audiences
Users
Customers
Stakeholders
Whatever…

14. Give people what they want

15. What people want is
changed by technology
Good
Good enough

16. +
Good
Good enough

17. +
Good enough
+
Better

18. Unpredictable
Unpredictable and
simple
Simple
Unpredictable and
complex
We are here :)
Predictable and
simple
Complex
Predictable but
complex
Predictable

19. How to cope

21. Digital Asset Management
Workflow

22. Objects
Tools +
Knowledge standards
Records
Storage
Security

23. Objects
Tools +
Knowledge standards
Records
Secure
Storage
Connectivity

25. Media assets
Learning
resources
Events
Collection
object records
Staff
knowledge
Shop products
Customer
behaviour data

26. For many people ,
this is good enough
web access
(e.g quickly on the
sofa)
DISRUPTION RISK

28. data
data
Data engine
Web API = portable data

29. Web connectivity
makes your
data portable
For efficiency
and responsiveness
to the chaos of
consumer digital change

30. Unpredictable
Unpredictable and
simple
Simple
Unpredictable and
complex
We are here :)
Web connectivity
Predictable and
simple
Complex
Predictable but
complex
Predictable

31. What are we
talking about?

32. Object records
Every fact
Event records
Shop records
Photos
Conservation records
HR records
Any Records
User records
Whatever…
Video
Patterns of behaviour in data
What are digital assets

33. The nature of blog traffic
Blog A
Blog B
Blog C
Blog D
Blog E
A+B+D+D+E

34. Blog posts as reusable digital assets
The Network
Artist in
Residence
Learning
Poster
collection
V&A Network
Engraved
ornament
Research

36. Mobile STC
Furniture gallery digital label
Search the Collections (STC)
Website auto-display module
Digital map
One chair.
One authoritative
digital asset.
At least five uses

37. Collection data
fed via web API
V&A Digital Map – optimised for enjoyable discovery on a tablet

38. Event data
fed via web API
V&A Digital Map – optimised for enjoyable discovery on a tablet

40. One digital asset updates all information

42. Digital assets
From
Web content system
Digital assets
From
Vimeo.com
Digital assets
From
Blog database
Digital assets
From
Shop database
Digital assets
From
Collection records

43. Spot the digital asset

44. How do people
navigate on your site

45. User’s interests get typed here…
User data = digital asset

46. maiolica

49. Digital assets
From
Web content system
Digital assets
From
Collection records
Digital assets
From
Shop database
Automated interests
suggestion based on digital
asset classification
Digital assets
From
Event database

50. 40% of online shop
income generated by
website referrals

51. Visitor information for mobile users
If it’s worth writing, publish it

53. Forget Likes
You have access to very
rich digital assets about
your Facebook visitors
Their friends,
connections, interests,
mobile devices they use

54. Do you know all the assets you have?
Do you look after them nicely?
Are you making them portable?
Are you using web connectivity?
Managing digital assets

55. Email attachments vs collaborative space
Documents on drives vs databases
Counting likes vs analysing user data
On-site video vs syndicated video
Uploading to spaces vs open data via API
Managing digital assets

56. Andrew Lewis
linkd.in/andrewlewis
twitter.com/rosemarybeetle
This presentation is available NOW here:
slideshare.net/AndrewLVandA
More free stuff on the V&A Digital Media blog: www.vam.ac.uk/digitalmedia
Thank you
Victoria and Albert Museum