Lee Byung-chull founded Samsung Sanghoe in 1938 in Daegu, South Korea. In 1947, he jointly invested in Samsung Mulsan Gongsa with Cho Hong-jai. Samsung started in trading but entered electronics in the late 1960s. It began rising internationally in the 1990s. The document outlines Samsung's history, structure including divisions like Samsung Electronics, and key figures like founders Lee Byung-chull and current chairman Lee Kun-hee.

1. Advertising and business strategy
SAMSUNG
CORPORATION

2. External partnership
Europe and Asia USA
Structure of Samsung Corp
Lines of activity key positions
The most important historical facts
The founders of the company Key dates from the Samsung
CONTENT OF MY PRESENTATION

3.  In 1938, Lee Byung-chull (1910–1987) of a large landowning
family in the Uiryeong county came to the nearby Daegu city
and founded Samsung Sanghoe.
 In 1947, Cho Hong-jai (the Hyosung group’s founder) the
Samsung Trading Corporation,
THE MOST IMPORTANT HISTORICAL FACTS
THE FOUNDERS OF THE COMPANY

4. THE HEADQUARTER OF SAMSUNG
The Samsung Town (Korean: 삼성타운) is a
major office park in Seocho-gu in Seoul,
South Korea. It serves as the IT and
electronics hub for the multinational
corporation Samsung.
Samsung Electronics, Samsung C&T, and
Samsung Life Insurance have built three
buildings which are 44, 34 and 32 stories
respectively. Samsung Town was designed
by Kohn Pedersen Fox. Samsung
Electronics and Samsung C&T have
already begun to move into the buildings
while Samsung Life Insurance is leasing its
property to Samsung Electronics and other
affiliates.

5.  In 1947, Cho Hong-jai (the Hyosung group’s founder) jointly
invested in a new company called Samsung Mulsan Gongsa
 After the war, in 1954, Lee founded Cheil Mojik and built the
plant in Chimsan-dong, Daegu
 In the late 1960s, Samsung Group entered into the electronics
industry.
 Samsung started to rise as an international corporation in the
1990s.
KEY DATES FROM THE SAMSUNG

6. Lines of
activity
key positions
STRUCTURE OF SAMSUNG
CORP

7.  Samsung C&T Corporation (C&T = Construction&Trading)
 Samsung Electro-Mechanics (since 1973)
 Samsung Electronics Co., Ltd. (since 1969)
 Samsung Engineering (since 1969)
 Samsung Everland (since 1963)
 Samsung Fire & Marine Insurance (since 1952)
 Samsung Heavy Industries (since 1974)
 Samsung Life Insurance (since 1957)
LINES OF ACTIVITY

8.  Lee Byung-chul-was the founder of the Samsung Group and
one of South Korea's most successful businessmen.
 Lee Kun-hee - is a South Korean business magnate and the
Chairman of Samsung Electronics.
KEY FIGURES