TMPS Pet Care Concierge Marketplace

1. Local, National and International
Pet Care Concierge
TMPS
SEIS / EIS
Advance
Assurance

2. Pet Numbers
51% of UK households own a pet
# Cats and Dogs in UK and USA
11 million cats
10 million dogs 89 million dogs
21m
67% of US Households own a pet
94 million cats
183 m

3. What's the Problem?
Many pets get distressed during a stay in Kennels / Catteries. The strange environment, change to
normal routines, smells and other pets in close proximity can cause them stress and fear.
If you are lucky enough to have friends or family watch your pet, is it convenient for them? Can they
follow your pets daily routine? Are they available when you need them?
If you use a home boarder who watches dogs in their home - is your pet safe there? Will the boarder be
watching someone else's dogs, do they have their own pets in the home already? Are they insured, ID
verified and have access to 24/7 Vet Advice?
In the current unruly world of pet carer providers, do you really know who is coming into your home? Are
they taking care of your pet? Are they fully Insured to be in your home and look after your pet? Vetted
and I.D checked? Do they actually do what you ask them to?
KENNELS / CATTERIES
FRIENDS OR FAMILY
HOME BOARDERS
PET CARERS
Long Working Days, Overnight Trips, Holidays - who feeds and watches the pets?

4. What's the Solution?
We asked Pet Parents, and this is what they told us
They wanted the choice of trustworthy Drop in, Feeding, Walking, Companionship and Overnight Care. Pets
would stay in their own home being looked after 1:1, in their own environment following familiar routines.
They wanted to make sure anyone visiting their home and taking care of their pet had been ID Verified - "they
were who they said they were". We teamed up with YOTI to provide ethical world leading ID verification
They wanted Professionals to look after their pets, not someone just doing it to make a bit of extra money. We
accept less than 5% of those who apply. Only the best Professional Pet Carers make it on to the TMPS Platform.
PETS CARED FOR IN THEIR OWN HOME
INSURANCE
IDENTITY CHECKED
PET PROFESSIONALS
They wanted Insurance cover they could rely on that would cover both their home and anyone visiting it
when looking after their pet. We teamed up with Superhog to provide a £1m Insurance Backed Guarantee.

5. "What the Papers Say"
Holiday bookings surge after
lockdown exit plans
"If you share your life with a pet,
you can’t just get up and go for a
break or holiday: you need to plan
your animals arrangements too"
Boris Johnson: workers
will return to offices in 'a
few short months'
The Guardian, Feb 2021
RSPCA urges dog
owners to start
preparing now for post
lockdown
RSPCA, Feb 2021
BBC News - 23 Feb 2021
Pete Wedderburn, Veterinary Surgeon, Daily Telegraph.
"Owners need to consider their pet when thinking
about return to work plans, less time available and
the possibility of separation anxiety for their pet.”
Pet Food Manufacturing Assocation- Jan 2021

6. TMPS is a Local, National and International Pet Concierge service working on behalf of
exclusive private clientele.
We offer a bespoke tailored service providing specially selected pet professionals to care
for pets on a 1:1 basis when owners are away from home.
That's where we come in!
Drop in Care | Overnight Care

7. Exclusive / Desireable
Competition - The Sharing Economy Marketplace
Mass Market
Pets Homes
Users come from local pool
Users come from local, national
and international pool
Dogs

8. ‘AirBnb for Pets’
“Trust My Pet Sitter has tapped into two
current trends:
- the growing interest in responsible pet
ownership and the sharing and gig economy,
using online platforms and apps to share assets
such as your home on websites like Air Bnb, or
services, like Deliveroo and Uber”.
- The Scotsman
PRESS

9. Press Releases, Blogs
and Podcasts
Marketing via online
influencers with pets
Marketing exchange
with other brands
PR
Online
Partnerships
Influencers App
Focused and Scalable Marketing Strategy
On Ground
Exhibit at Pet
Shows and Events
Data Driven Digital
Marketiing
App store optimisation,
Apple App release
Start growth
in the UK
Expand to
Europe
and USA

10. TMPS Revenue Streams
4 Revenue Streams
Pet Owner Commission
5% of each transaction
Pet Sitter Commission
15% of each transaction
Pet Sitter Membership
Pet Owner Membership
Average Annual Fee £109
Average Annual Fee £159

11. STAFF
40%
Marketing
40%
Cost of Sale
10%
Office
10%
Investment Proposition
Ask £250k for 15% Equity
SEIS / EIS Eligible Will get us to . . £ Revenue by Qtr
QTR 1 QTR 2 QTR 3 QTR 4
5,000
4,000
3,000
2,000
1,000
0
Qtr 1 Qtr 2 Qtr 3 Qtr 4
1,000,000
750,000
500,000
250,000
0
Utilisation New Users End Y1 is 4500 Memberships | Commission | Combined

12. £350
QTR1 QTR 2 QTR 3 QTR 4
1,500
1,000
500
0
Ave Commission
Per Booking
£1750
Drill Down the Numbers
Ave Order
Value
Projected Commission Transactions Year 1
67
267
733
1500
x 20% =
Total Transactions x Ave Commission per booking
2567 £350
X
£898,450

13. QTR 1 QTR 2 QTR 3 QTR 4
2,500
2,000
1,500
1,000
500
0
Drill Down the Numbers
Projected Membership Transactions Year 1
Membership Revenue
1400
600
200
2300
Total Transactions x Ave Membership Fee
4500 X £134
£603,000

14. Proven concept - Pet platform combining
Sharing Economy Marketplace
£3bn industry is ripe for disruption.
Customer expectations have changed.
Multiple income streams. Our competitors
can’t adapt as quickly.
Ready to scale technology with Global
Reach.
SEIS and EIS Advance Assurance
Why Invest in Trust My Pet Sitter?
Expand the Core Team and recruit NEDs
Grow revenue by focusing on our
scalable marketing strategy
Office Space
Launch Apple Mobile App
Expand Partner Network
Recruit Pet Owning Influencers
Use of Funds
The Investment Opportunity

15. Our Journey | Way Ahead
2019-2020
Friends and Family round
completed
Website and Android App
Built
SEIS and EIS Advance
Assurance received
Beta trial saw users from 15
countries signed up
Secured lead investors and
ready to launch
Crowdfunding on Seedrs
Covid shutdown, decision
made to delay the launch
2021 Pre Seed
Added new menu items
including Drop In Daycare
and subscription options.
March 2021 re-launch
search for lead investors
in pre-seed round -
seeking £250K
2021 Forward
SEIS | EIS
Implement growth and scale
across UK and beyond
Expand key core team
Increase users across pet
owners, sitters and services
Launch Apple App
Expand network of Partners

16. Software
Bespoke custom built Sharetribe Flex API marketplace
software
Personalised Onboarding Process offering a streamlined
booking experience
Local, National and Global Market Reach
Integrated YOTI ID Verification across 130 countries
Customised for all pets including dogs, cats, rabbits, reptiles,
horses and small animals
Integrated reviews from all parties

17. 24/7 Vet Advice for Pet
Sitters, from UK
qualified Vets, provided
by our partners at
PawSquad.
Insurance Backed
Guarantee for up to £1
million for Pet Sitters,
provided by our partners at
Superhog
Industry Leading ID
Verification for Pet Owners
and Pet Sitters within
minutes, provided by our
partners at YOTI
Our Pet Partners

18. The Founding Team
Shamus was part of the early founding team
who launched Monster, a US online Job Board
into the UK Market. He achieved million dollar
quarterly sales and was consistently one of
the top performing European Account
Managers.
He successfully launched Net Nanny Internet
Filtering into the UK achieving consistent YOY
growth. Shamus has over 20 years experience
in Recruitment Search and Selection,
Angela Fagan
Shamus Fitzsimons
Angela is an experienced leader with over a
decade spent serving in the Royal Navy and a
long and successful career as a recruitment
professional for some of the world’s leading
brands.
She has used her analytical strengths to spot
opportunities and understand business
challenges to drive performance. Angela
successfully launched Net Nanny into the UK.

19. And the Reason Why
Meet our Pets
As Pet Parents Angela and Shamus always questioned when they needed to be away from home "who is going to feed and
look after the pets?" Whether it was a long work day, overnight trip or even before booking a holiday it always had to be solved
before anything else.
After trying out some options from other online sites, they found that it really was the Wild West out there and they knew they
could do better. They've experienced Wolfie being kept in a Van all day while the dog walkers van was in the garage, to Willow
spending a week in a dominant dogs home, stressed and scared. They vowed never again, and set out on a quest to provide pet
owners with exactly the calibre of pet care experience our pets deserve and you expect.
Willow and Wolfie Phoebe Arnold

20. Thank you
TRUSTMYPETSITTER.COM
Shamus Fitzsimons
shamus@trustmypetsitter.com
https://www.linkedin.com/in/angela-fagan/
Mobile: 07862 984638
Angela Fagan
angela@trustmypetsitter.com
Mobile: 07869 629562
https://www.linkedin.com/in/shamus-fitzsimons/