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WebRTC
@Kamailio
Berlin, 17.4.2013
Björn Schwarze
What is WebRTC?
• High quality secure Realtime Voice and Video
• Included in the Browser – PlugIn free
• Developing Standard from W3C & IETF
• Millions of $ worth of IPR given into Open
Source
Why?
Online communication channels today
Telephone
Webpage
Social
Media
E-Mail
Key benefits for the user?
• Context based
• Permission
• Secure
• Identity
WebRTC lifts customer experience
• User is reaching a goal
• Part of the successful customer experience
• Video may be a component
• Rounds up communication strategy
Our Vision „C-Button“
• Instant free
communication
within the browser
(audio and video)
• Browser connects to the
user‘s microphone and
webcam
• Additional datachannel
• Video as add-on during
regular phone call
C-Button
Where does it fit?
• Free call – 0800 service
• Shared Cost service – impact of legislation in Germany
• Unified Communications – integrates with any device,
service, application
• brings Video to mainstream applications:
– Health care
– Financial services
– Dating platforms
– Social network
Business opportunity: Webshop
Visitor needs help with
shopping cart C-Button Plattform
Customer service
Video and/or Audio
Questions?
Additional data
channel
Warenkorb Nr. 0815
Details: ….
Support Maske
Key benefits
• Click to dial is working
• Detailed information about caller possible
• Customer can be called back, stays anonymous
• Instant Co-Browsing
• Video to enrich customer service
• C-Button platform allows easy integration
=> Increases customer satisfaction!
Business opportunity: social network
embedded in
the profile Regular phone call
Call forward to
landline
C-Button Platform
Björns
Telephone
Call transfered
to video
Business opportunity: ITSP
Internet
User
Regular phone call
Call forward to
landline
Gateway
Telephone
Call transfered
to video
Webpage
Mail
SMS
Social network
Call types
• Wanted calls
– Regular Calls
– Negotiated Calls
– Arranged per SMS, IM, Mail
– Prescheduled (meetings)
– Regular
– Ambient Calls
– Long running
– Join 2 Spaces
– ‚talk‘ around the water cooler
• Unwanted calls
Bill for value
• Privacy
• Anonymity
• Security
• Availability
• Convenience
• Results
• Web-based business model?
Summary
• Lots to do!
• Communication is still key
• User-centric web thinking
Tim Panton of Voxeo: ‚WebRTC will open the comms
universe.‘
Live Demo
• https://www.c-button.de/en/cb4all
• Gateway
Thanks !!
• Björn Schwarze
• www.c-button.de
• bs@junghannscom.de

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Template Delphini Systems 01.pptx

  • 2. What is WebRTC? • High quality secure Realtime Voice and Video • Included in the Browser – PlugIn free • Developing Standard from W3C & IETF • Millions of $ worth of IPR given into Open Source
  • 4. Online communication channels today Telephone Webpage Social Media E-Mail
  • 5. Key benefits for the user? • Context based • Permission • Secure • Identity
  • 6. WebRTC lifts customer experience • User is reaching a goal • Part of the successful customer experience • Video may be a component • Rounds up communication strategy
  • 7. Our Vision „C-Button“ • Instant free communication within the browser (audio and video) • Browser connects to the user‘s microphone and webcam • Additional datachannel • Video as add-on during regular phone call C-Button
  • 8. Where does it fit? • Free call – 0800 service • Shared Cost service – impact of legislation in Germany • Unified Communications – integrates with any device, service, application • brings Video to mainstream applications: – Health care – Financial services – Dating platforms – Social network
  • 9. Business opportunity: Webshop Visitor needs help with shopping cart C-Button Plattform Customer service Video and/or Audio Questions? Additional data channel Warenkorb Nr. 0815 Details: …. Support Maske
  • 10. Key benefits • Click to dial is working • Detailed information about caller possible • Customer can be called back, stays anonymous • Instant Co-Browsing • Video to enrich customer service • C-Button platform allows easy integration => Increases customer satisfaction!
  • 11. Business opportunity: social network embedded in the profile Regular phone call Call forward to landline C-Button Platform Björns Telephone Call transfered to video
  • 12. Business opportunity: ITSP Internet User Regular phone call Call forward to landline Gateway Telephone Call transfered to video Webpage Mail SMS Social network
  • 13. Call types • Wanted calls – Regular Calls – Negotiated Calls – Arranged per SMS, IM, Mail – Prescheduled (meetings) – Regular – Ambient Calls – Long running – Join 2 Spaces – ‚talk‘ around the water cooler • Unwanted calls
  • 14. Bill for value • Privacy • Anonymity • Security • Availability • Convenience • Results • Web-based business model?
  • 15. Summary • Lots to do! • Communication is still key • User-centric web thinking Tim Panton of Voxeo: ‚WebRTC will open the comms universe.‘
  • 17. Thanks !! • Björn Schwarze • www.c-button.de • bs@junghannscom.de

Notes de l'éditeur

  1. Several approaches: Take a look at the business persepctive
  2. So WebRTC is the mould between Telephone and Webpage, which can be expanded to Social Media and E-Mail User benefit?
  3. WebRTC enables context based communication. Additional information from the ‚location‘ from where he called possible The callee limits or expands the number potential callers. Phone numbers can be guessed from every network Security: WebRTC requires secure TLS Identity: as anonymous as the person permits it / the called party requires it
  4. 10 of the TOP american banks started WebRTC projects Genesys as major cc supplier reports, that banks try to get the reps closer to customer, presence can be handled directly End-to-end encrypted service, no additional servers required, gateway installed on premises of bank. Reinvite reduces traffic in central office and puts it into branches This is also true for medical doctors: e.g. special online service hours, or especially as doctors need to acuire doctors offices in remote locations they can offer special online visits, where the assistant cares in person and the doctor just is conferenced in
  5. Functionality not limited to social network, video calls, presence evrything is possible, the key benfit of our platform is the ease of use and the cross medial functionality. Demo, Gateway, sip phone, webrtc client
  6. Advantages: Every customer of ITSP has opportunity to offer an additional caller channel Usage up to customer: embed on website, access to everybody Why: Marketing? USP? Promote brand name? OTT? Airtime? Interconnection? Do we now the billing models yet?
  7. Video Mehrwert für Kunden individuelle Beratung gesteigertes Qualitätsempfinden Mehrwert für Anbieter Vertrauensverhältnis ausbauen stärkere Kundenbindung mehr Umsatz generieren
  8. Video Mehrwert für Kunden individuelle Beratung gesteigertes Qualitätsempfinden Mehrwert für Anbieter Vertrauensverhältnis ausbauen stärkere Kundenbindung mehr Umsatz generieren
  9. Video Mehrwert für Kunden individuelle Beratung gesteigertes Qualitätsempfinden Mehrwert für Anbieter Vertrauensverhältnis ausbauen stärkere Kundenbindung mehr Umsatz generieren