The document discusses distribution channels and strategies. It defines distribution channels as the process of transferring products or services from producers to customers through intermediaries. It lists the basic types of distribution channels as direct marketing, one level indirect, two level indirect, and so on. It discusses distribution objectives like minimizing costs while meeting service needs and using the best channels for different target segments. The document also outlines strategies like exclusive, intensive, and selective distribution for controlling the scope of distribution through intermediaries.