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CVB's The New Reality
- 1. The New CVB Reality IACVB Convention, Vancouver, 2002 The World of Tourism Anna Pollock
- 5. DMO Visitor Provider Host Partner
- 11. dream plan book experience reflect share return Customer’s Intent Cycle of Need reject
- 13. Our Guest’s Experience Physical Mental Emotional Spiritual Fulfil Enable/enrich Mould / propagate FANTASY EXPERIENCE MEMORY RETURN RECOMMEND
- 15. Let Me Tell You a Story
- 17. Where’s the Wealth Coming From? 20 th Century 21 st Century company Entrepreneur, CEO efficiencies Competition Collaborative community Customer centric team Experiences Collaboration Hard assets Relationship capital engine hero focus driver value
- 19. New Wealth Generators A Destination Web © is an electronically inter-connected community of autonomous but interdependent, travel-related enterprises that collaborate in order to provide value to visitors, profit for providers and partners and benefits to the host community. DestiCorp
- 20. Destination Web Host Community Host Community Suppliers Agents DMO Partners GUEST