Confident Content from Doug Kessler at Another Marketing Conference 2014

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At 2014's Another Marketing Conference (another.uk.com) in London, Doug Kessler from Velocity talked to delegates about the importance of being confident when it comes to content marketing.

Marketing Technologie Business

Confident
content. Doug Kessler
Velocity Partners
@dougkessler
#AMC14

What we learn about the
communicator makes a
bigger impression and stays
with us longer than what we
learn about the topic.

What we learn about
the communicator
Same with content.
Time
Impact
What we learn
about the topic

Content marketers are
obsessed with the explicit
at the expense of deeper
and more important signals.

Funny
Nice
Caring
PositiveSmart
Trustworthy
Unique
Strong
Passionate
Experienced
Dynamic
Innovative
Powerful

Nice
Caring
Smart
Trustworthy
Unique
Strong
Passionate
Experienced
Dynamic
Innovative
Powerful
Confident

Great content is always
confident content.

Self-confidence.
Afeeling of trust in one’s
abilities, qualities and
judgement.

Confident content signals:
I know what I’m talking about.
I’m good at telling stories.

Why confidence:
1. Itattracts
2. Itsignalsexpertiseandexperience

Why confidence:
1. Itattracts
2. Itsignalsexpertiseandexperience
3. Itsignalshonesty

Why confidence:
1. Itattracts
2. Itsignalsexpertiseandexperience
3. Itsignalshonesty
4. Projectssuccessandmomentum

Why confidence:
1. Itattracts
2. Itsignalsexpertiseandexperience
3. Itsignalshonesty
4. Projectssuccessandmomentum
5. Grabsattention

Gabriel Garcia Marquez
100 Years of Solitude
Manyyearslater,ashefacedthe
firingsquad,ColonelAureliano
Buendíawastorememberthat
distantafternoonwhenhisfather
tookhimtodiscoverice.”
“

Confidence
is not just a style,
it’s a message.

The Sweet Spot
Stuff prospects
care about most.
Stuff you know
the most about.

Kimberly-Clark Professional
Lean
manufacturing
Industrial
supplies

The white paper
died in 2002.
From abuse.

1)Findyour sweet spot.
2)Pick someone toalienate.
3)Take a stand.
4)Say less.
5)Getstupidly generous.
6)Have fun.
7)Gonegative.
8)Getemotional.

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Confident Content from Doug Kessler at Another Marketing Conference 2014

1. Confident content. Doug Kessler Velocity Partners @dougkessler #AMC14

6. What we learn about the communicator makes a bigger impression and stays with us longer than what we learn about the topic.

7. What we learn about the communicator Same with content. Time Impact What we learn about the topic

8. Content marketers are obsessed with the explicit at the expense of deeper and more important signals.

9. Content is a demo of you.

10. Funny Nice Caring PositiveSmart Trustworthy Unique Strong Passionate Experienced Dynamic Innovative Powerful

11. Nice Caring Smart Trustworthy Unique Strong Passionate Experienced Dynamic Innovative Powerful Confident

12.

13. Great content is always confident content.

14. Self-confidence. Afeeling of trust in one’s abilities, qualities and judgement.

15. Confident content signals: I know what I’m talking about. I’m good at telling stories.

16. Why confidence:

17. Why confidence: 1. Itattracts

18. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience

19. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience 3. Itsignalshonesty

20. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience 3. Itsignalshonesty 4. Projectssuccessandmomentum

21. Why confidence: 1. Itattracts 2. Itsignalsexpertiseandexperience 3. Itsignalshonesty 4. Projectssuccessandmomentum 5. Grabsattention

22. Gabriel Garcia Marquez 100 Years of Solitude Manyyearslater,ashefacedthe firingsquad,ColonelAureliano Buendíawastorememberthat distantafternoonwhenhisfather tookhimtodiscoverice.” “

23. Confidence is not just a style, it’s a message.

24.

25.

26. Not so confident:

27. Confident:

28. 8 tips for producing home run content.

29. 1) Find your sweet spot

30. The Sweet Spot Stuff prospects care about most. Stuff you know the most about.

31. Kimberly-Clark Professional Lean manufacturing Industrial supplies

32. KCP Waste & Hazard Walk

33. 2) Embrace alienation

34.

35. 3) Take a stand.

36. The white paper died in 2002. From abuse.

37. The SlideShare rant.

38. 4) Say less.

39.

40.

41. 5) Be stupidly generous.

42. Bumps for Boomers

43. 6) Have fun.

44.

45. Metro Trains Dumb Ways to Die

46. 7) Go negative.

47.

48. 8) Get emotional.

49. Head x Heart = Home Run

50.

51. 1)Findyour sweet spot. 2)Pick someone toalienate. 3)Take a stand. 4)Say less. 5)Getstupidly generous. 6)Have fun. 7)Gonegative. 8)Getemotional.

52. Confidence is not just a style, it’s a message.

53. Thank you.

Notes de l'éditeur

Attracts: evolution: confidence is a sign of health
Expertise and experience – a major SOURCE of confidence
Honesty – confident people are less likely to lie – have less to lie about, aren’t hiding anything
Success & Momentum – a company going places and in control of its destiny… success breeds success: a self-fulfilling prophecy
Attention – not just an important goal – THE critical goal; and the hardest thing to do.Know one knew this better than Gabriel Garcia Marquez (RIP). 100 Years of Solitude.
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Confident Content from Doug Kessler at Another Marketing Conference 2014

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Notes de l'éditeur