1. The New Way of Video Communication
live@vtalkie.com
2. Vtalkie
Vtalkie – cloud-powered and cross-platform video messaging app available on iOS,
Android, Windows Phone and Web.
Vtalkie provides push-to-talk video or text messages with instant delivery combined
with simple interface and highly convenient search of friends via social profiles, look
around function and opportunity to send e-mails or SMS invitations to contacts from
address book.
3. • Push-‐to-‐record
video
and
text
messenger
• Cloud-‐powered
app
• Almost
instant
delivery
of
messages
allows
to
keep
talking
without
interrup<ng
any
other
ac<vity
• Cool
s<ckers,
smiles
and
emo<cons
to
make
any
chat
more
playful
• Easy
search
of
friends
via
social
profiles,
look
around
func<on,
op<on
to
sent
e-‐mails
or
SMS
invita<ons
to
contacts
from
address
book
• Highly
aDrac<ve
interface
designed
around
core
func<on
&
understandable
without
explana<ons
Key Features
4. • SMS is price limited by mobile operator
• Dilemma between photos, video or text message
• New generation people are in huge need for rich mobile communication:
– cross platform
– security communication
– easy - one click
– emotional - self-expressive
– fast - real time
Problem
5. Vtalkie mobile app with rich communication abilities:
Solution
Cross platform
Sending video
is easier than
sending SMS
Emotional &
expressive
stickers
6. 1
10
32
50
77
100
150
200
0
50
100
150
200
250
Jun`11
Dec`11
Apr`12
Jul`12
Nov`12
Jan`13
Apr`12
Jul`13
3.5
5.8
20.3
7.8
8.6
9.6
0.2
0.2
0.3
11.5
14.7
30.1
0
5
10
15
20
25
30
35
2011
2012
2016П
MIM
SMS
MMS
Market Validation
6
*
See
Appendix
for
more
details
500
350
300
300
236
200
200
150
100
100
0
100
200
300
400
500
600
iMessage
FB
Messenger
WhatsApp
Skype
WeChat
Line
Viber
Nimbuzz
Google+
Kakao
Talk
~20х
Japanese
messenger
Line
reached
100
mn
users
milestone
in
only
19
months
(e.g.
TwiAer
in
49
months
and
Facebook
in
54
months)
Line
(Japan)
Almost
in
every
case
popular
OTT-‐providers
were
able
to
grow
their
users
base
at
least
10
Kmes
in
1-‐1.5
years
Top
apps’
audience,
mn
people,
2013
2016
/
2012:
3.5х
Global
growth
of
the
instant
messages,
bn
messages
Advantages of MIM services allowed them rapidly gain
popularity as penetration of smartphones is growing
Key trends*:
1. Share of MIM messages will grow from current 40%
(2012) to 67% in 2016, while share of SMS will fall
from 57% to 32% during the same period
2. Mobile operators are lagging behind in terms of
development and adoption of MIM services compared
to OTT-providers
3. There is no clear leader on the CIS market / Russian-
speaking segment of mobile audience
7. Global MIM service market is highly fragmented
Whatsapp and FB Messenger (both USA) hold significant market shares in Europe as well as in many
English-speaking countries. Asian market at the same time has very competitive landscape and many local
players / leaders
There is no one particular local leader on the CIS market / in the Russian-speaking segment
Messengers’
popularity
by
share
of
acIve
users,
2012
Country
FBMessenger
Kakaotalk
Line
Skype
WeChat
Whatsapp
USA
13%
1%
1%
16%
1%
9%
Canada
18%
1%
-‐
23%
2%
18%
UK
15%
-‐
-‐
23%
-‐
46%
Australia
20%
2%
4%
27%
4%
22%
Argen<na
29%
-‐
12%
51%
-‐
91%
Brazil
33%
-‐
-‐
35%
-‐
83%
Columbia
28%
-‐
9%
59%
-‐
91%
Mexico
31%
-‐
10%
32%
-‐
90%
Germany
31%
-‐
1%
23%
-‐
90%
Spain
13%
-‐
57%
23%
-‐
98%
France
20%
-‐
1%
24%
-‐
18%
Italy
34%
-‐
3%
24%
-‐
90%
Russia
4%
0.2%
1%
-‐
-‐
34%
China
-‐
2%
12%
15%
79%
17%
Vietnam
22%
3%
41%
21%
45%
95%
Japan
18%
10%
69%
35%
-‐
7%
Korea
6%
94%
11%
8%
-‐
2%
7
Source:
Onavo
Messengers in the World
8. Business Model
Smartphone users
in Russia
and Ukraine
80M $1
per user
5M
users
annual revenue Vtalkie users
in 2015
• In-App Purchase for funny *stickers
• Additional paid features
• Storing video messages for more than 3 months
*Line, the mobile messaging company from Japan, just announced it is making over $10 *million per
month selling stickers, the rich emoticon-like content. And it says the figure is rising each month.
9. Competition
Free video and text messages
Free voice and text messages
Free text messages
Free calls and text messages
10. • Vtalkie – the new way of video communication. It’s
the fastest and most exciting way to split the
important moments of life with your loved ones and
friends.
• We have 150000 users on iOS, Android and Windows
Phone (65% are from Russia and Ukraine)
• Vtalkie ranked #1 in AppStore Russia in 1st week of
September
• Vtalkie in Windows Store for the second week in a
row is nominated for ”Featured”
• After our successful collaboration, Microsoft has
decided to support us and allocated financing for the
development of Vtalkie
10
Summary
11. Vtalkie white label solution for mobile operator
11
• At current stage of MIM penetration most of the users
consider them an alternative to SMS services
• While SMS is a traditional business of mobile operators, MIM
services are provided by different players of ICT market
• With recent changes in mobile services ecosystem, role of
mobile operators on the market is marginalized and they are
risking to transform into merely providers of mobile internet.
These changes, coupled with trend towards substitution of
SMS for MIM, are likely to lead to declines in revenues and
thus capitalizations of mobile operators
Vtalkie offer:
• Customization of developed product to own needs provides
the operator with cost-efficient and flexible way to implement
and integrate the application
• Vtalkie offers mobile operator to invest into final stage of
development and its customization to MO requirements
12. Партнерство с
существующим игроком
Покупка действующего
игрока
Разработка собственного
приложения, в т.ч. на базе
готового продукта
ПЛЮСЫ
РЕШЕНИЯ
Партнерство с существующим игроком на основе разработанного приложения предоставляет оператору
наибольшую гибкость при оптимальных затратах на имплементацию и использование
Иллюстративно
2 31
• Время
необходимое
на
доработку
(варьируется
в
зависимости
от
степени
готовности
продукта)
• Полный
контроль
над
функционалом
• Экслюзивное
использования
платформы
• Более
дешевая
опция
в
сравнении
с
покупкой
• Возможность
сохранить
команду
фаундеров
• Отсутствие
контроля
над
глобальным
функционалом
программы
• Наименее
затратное
решение
с
точки
зрения
выхода
на
рынок
• Доступ
к
существующей
базе
пользователей
мессенджера
• Монетизация
собственного
трафика
• Стоимость
(особенно
на
растущем
рынке)
• Необходимость
интеграции
решений
• Полный
контроль
над
функционалом
• Экслюзивность
использования
• Быстрота
решения
для
оператора
Ввиду молниеносно растущей популярности мессенджеров, многим мобильным операторам приходится
подписывать соглашения с ними с целью избежать оттока клиентов или разрабатывать / приобретать собственные *
МИНУСЫ
РЕШЕНИЯ
Vtalkie white label solution for mobile operator
13. ► Позволит
Киевстар
избежать
утечки
аудитории
в
другие
мессенджеры
► Станет
серьезным
драйвером
для
молодежной
аудитории
► Даст
оператору
новый
канал
монетизации
• «Kyivstar
Vtalkie»
мессенджер
• Доступен
на
всех
мобильных
платформах
и
браузерах
• Возможность
контролировать
свою
аудиторию
• Возможноть
проводить
рассылки,
создавать
опросы,
конкурсы
• Возможность
создать
собственный
стиль
в
чатах,
уникальные
стикеры
и
зарабатывать
на
их
продаже
• Размещение
рекламы
и
модель
монетизации
• Возможность
“перекрасить”
приложение
в
свои
корпоративные
цвета
Vtalkie white label solution for mobile operator
15. Team
15
Anton Melnyk
СЕО
• Participated in 12 successful internet
projects
Alex Kryzhevich
СОО
• Co-owner of marketing agency Nebo (7
years)
Alex Tsekhmaystruk
СТО
• Lead developer for large internet projects
• Zend Framework Certificate, Java
Masha Markelova
Designer
• Developed designs for more than 50
projects
Nikolay Siver
Developer
• C/C++, Senior Actionscript, AS3
developer
• More than 10 years of experience
The team has the background, proven track record and vision to succeed
Successfully Managing
16. Thank you for attention!
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