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8/24/2015 Zoho Mail ­ Print
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From : Soňa Supeková <sona.supekova@paneurouni.com>
To : "Antonia Ficova" <antoniaficova@zoho.com>
Subject : FW: revised model
Date : Wed, 18 Mar 2015 15:50:13 +0100
 
 
doc. Ing. Soňa Supeková, PhD.
prodekanka pre štúdium
Fakulta ekonómie a podnikania
Paneurópska vysoká škola
Tomášikova 20
P.O.BOX 12
820 09 Bratislava 29
E­mail: sona.supekova@paneurouni.com
 
From: Martin Nechtelberger [mailto:nechtelberger.m@unic.ac.cy] 
Sent: Wednesday, March 18, 2015 3:37 PM
To: 20MELVIN PRINCE; Petra Riefler; Walter Renner; Andrea Nechtelberger; Alexander Josiassen; Sylvia von
Wallpach; Panch Ramalingam; Dayananda Palihawadana; Ugochukwu Ugwowu
Cc: Soňa Supeková
Subject: AW: revised model
 
Dear all,
 
the Slovakian data collection is finished at the moment, if we want more data sets, then I would have to talk
to Prof. Sona Supekova if that would be possible on her behalf.
 
Shall I do that?
 
Best,
 
Martin
 
­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­
Dipl.­Ing. Dr. Martin Nechtelberger
Lecturer, Adjunct Faculty
8/24/2015 Zoho Mail ­ Print
https://mail.zoho.com/mail/print.do?&m=3531598000000605001&iss=0 2/7
Department of Social Sciences
University of Nicosia
45 Makedonitissas Ave
PO Box 24005
1700 Nicosia, Cyprus
 
Mariahilfergürtel 37/5
1150 Wien, Austria
 
Tel: (43) 664 12 21 094
Fax: (43) 1 406 73 71
Email: nechtelberger.m@unic.ac.cy
Web: www.unic­austria.at, www.unic.ac.cy
 
Von: 20MELVIN PRINCE [mailto:melvinprince@sbcglobal.net] 
Gesendet: Mittwoch, 18. März 2015 15:33
An: Petra Riefler; Walter Renner; Andrea Nechtelberger; martin.nechtelberger@aap.co.at; Alexander
Josiassen; Sylvia von Wallpach; Panch Ramalingam; Dayananda Palihawadana; Ugochukwu Ugwowu
Betreff: Re: revised model
 
And good morning wherever you are right now, Petra...
 
Special thanks to you. Your issues and questions are moving us forward. Kindly keep them coming. This is a
monumental project, and all hanbds are needed.
 
(1) I favor making your alternative model primary.  It is theory­driven and innovative. Linkages to outcome
variables in the earlier overloaded model are are well­worn and boringly intuitive.
 
(2) Slovakia: is that all there is? I had assumed that n = 109 respondents was the end of the story. However,
it would be best if the effort were continued to n >200 as it is for other country data sets. BTW can we have a
progress report on the other country data sets?
 
(3) The provisional plan for the project: As I see it, we have data collector contributors who will be available for
ideas and critique in passim. For theories and models, l have identified published authors with special expertise
in consumer dispositions­­you, Alex, Walter and yours truly. Walter, in particular, has made important
contributions to the model and specific cross­cultural measures and versions to be employed. 
 
We have already generated hypotheses and adduced their rationale. At present, I am working on a
measurements section with a research assistant. For data analysis, since we are all busy beyond belief, there is
the possibility that we might bring on­board an additional advanced methods specialist contributor who has the
time and stamina and can work under our direction. Programs are optional (I have EQS at the ready). I had
such a data analyst party who was technically proficient, disinterested in substance and theory (an ideal
requirement), but is no longer available. Any ideas? 
8/24/2015 Zoho Mail ­ Print
https://mail.zoho.com/mail/print.do?&m=3531598000000605001&iss=0 3/7
 
Finally, in the last phase of actually drafting the article, I will join forces with you and Alex and others who
want to step forward for this phase. 
 
PLEASE COMMENT  :)
 
Best regards,
 
Mel
 
Mel Prince
 
On Wednesday, March 18, 2015 2:53 AM, Petra Riefler <petra.riefler@univie.ac.at> wrote:
 
now really attached.
petra
Am 18.03.2015 um 07:42 schrieb Petra Riefler:
Good morning from sunny Vienna,
some issues and questions:
(1) please find attached the revised model based on Mel's comment on the two­dimensional nature of gender
roles (i.e. feminine and masculine)
(2) Is the Slovakian data set with n=109 completed or are there more respondents to come?
(3) Project Management:  I think it would be helpful if you, Mel, as the project leader could provide a clear
list of assignments so that everybody knows what to do and by when. There are many things pending and I
believe we would benefit from a plan. With regard to data analysis, I am not sure how you intend to proceed.
Is this done by a subset of co­authors, if so, by whom and using what program? 
Many thanks for leading us! :)
Best,
Petra
Am 16.03.2015 um 15:21 schrieb 20MELVIN PRINCE:
Hello All,
 
I have attached the latest database for Slovakia to arrive for those who have not had access. We
are waiting on three more databases: India, UK and Norway.
Once the databases are in, we can look at cross­national measurement validation of scale
measures by computing for each country and for pooled data:
(a) dimensionality and discriminant validity, (b) convergent validity, (c) fit indices of n­factor
models,consistent factor structure and (d) composite reliability.
Cross­cultural validation of these scales is, in itself, an important contribution.
8/24/2015 Zoho Mail ­ Print
https://mail.zoho.com/mail/print.do?&m=3531598000000605001&iss=0 4/7
 
Regrettably, I do not have SPSS nor Lisrel.
 
Best,
 
Mel
 
Mel Prince
 
On Monday, March 16, 2015 4:53 AM, Petra Riefler <petra.riefler@univie.ac.at> wrote:
 
Good morning from Vienna,
I fully agree, Mel. I think it would be wonderful to have such drafted sections in order to proceed. 
For your information, I attach the current draft by Alex and myself on the cosmo­CDI relationship
as well as the initial model draft (for which we might add alternative models later). I hope this is
helpful for your sections.
Refering to Mel/Alex's conversation: to me, the question remains how we believe how values,
gender roles and morality relate to CDI.
and how marginality relates to these links?
How are we going to proceed on the data analysis? I someone volunteering to check for
psychometrics (alphas, means, SD) of our scales in a first step?
Can we use SPSS (and then LISREL for SEMs) or are you planning to use something else?
Best,
Petra
‐‐ 
Dr. Petra Riefler
Assistant Professor 
Department of International Marketing
University of Vienna
 
Oskar‐Morgenstern‐Platz 1
1090 Wien
Tel +43 (1)4277 38037
Email petra.riefler@univie.ac.at
Website https://international‐marketing.univie.ac.at/team/petra‐riefler/
 
Am 14.03.2015 um 16:58 schrieb 20MELVIN PRINCE:
Dear Walter,
 
8/24/2015 Zoho Mail ­ Print
https://mail.zoho.com/mail/print.do?&m=3531598000000605001&iss=0 5/7
Glad you asked.
 
In my view, a priority for your contribution (as well as that of Martin and Andrea) to
the article's text will be a small section that theorizes and hypothesizes about the
effects of moral foundation on consumer cosmopolitanism and disidentification. I
have attached a recent article on Moral Ties that in itself may be useful in this task­
­and its references are ample. Additionally, you will find the collection of chapters in
my book on Consumer Cosmopolitanism in the Age of Globalization­­and especially
Petra's work­­beneficial. Josiassen's article on disidentification will be instructive, as
well. 
 
Kindly let me know how you wish to proceed. Undoubtedly, Petra will have some
additional thoughts about contributions of all co­authors.
 
Best,
 
Mel
 
Mel Prince
 
On Friday, March 13, 2015 6:07 PM, 20MELVIN PRINCE
<melvinprince@sbcglobal.net> wrote:
 
Hello Petra,
 
I do not believe I should give Walter et al a unilateral response.
 
Please provide your opinions and guidance at this critical phase.
 
Best,
 
Mel
 
Mel Prince
 
On Friday, March 13, 2015 5:33 PM, "Renner, Walter" <Walter.Renner@aau.at>
wrote:
 
Dear Melvin,
after contacting Martin and Andrea, as far as I can see, we have now provided all
the data we are able to provide.
8/24/2015 Zoho Mail ­ Print
https://mail.zoho.com/mail/print.do?&m=3531598000000605001&iss=0 6/7
So the next step will be data analysis and the publication of results. Unfortunately,
due to multiple obligation, I was unable to follow the discussion with respect to the
theoretical details.
Please could you kindly let us know how to proceed further. Of course, as co­
authors we would like to contribute at least small parts of the final text...
I suppose that data analysis will be done on the basis of the complete, international
data set, but please let us know whether we could contribute to this as well.
For now, all our best wishes and many thanks for the excellent cooperation –
with all my best wishes and kind regards
Walter
 
 
**********************************************************
Walter Renner, Ph.D.
Full Professor,
Faculty of Psychology, Paneuropean University,
Tematinska 10, 85105 Bratislava , Slovak Republic
Private Office:
P. O. Box 116,
1011 Vienna, Austria
 
Univ.­Doz. Dr. phil. Walter Renner
Adjunct Professor,
Department of Psychology,
Alpen­Adria­Universität Klagenfurt
E­mail: walter.renner@aau.at
Phone: (++43) (0) 463 / 2700 / 1606 (Mrs. Schaunig)
**********************************************************
 
 
 
 
 
 
‐‐ 
Dr. Petra Riefler
Assistant Professor 
Department of International Marketing
8/24/2015 Zoho Mail ­ Print
https://mail.zoho.com/mail/print.do?&m=3531598000000605001&iss=0 7/7
University of Vienna
 
Oskar‐Morgenstern‐Platz 1
1090 Wien
Tel +43 (1)4277 38037
Email petra.riefler@univie.ac.at
Website https://international‐marketing.univie.ac.at/team/petra‐riefler/
 
 
‐‐ 
Dr. Petra Riefler
Assistant Professor 
Department of International Marketing
University of Vienna
 
Oskar‐Morgenstern‐Platz 1
1090 Wien
Tel +43 (1)4277 38037
Email petra.riefler@univie.ac.at
Website https://international‐marketing.univie.ac.at/team/petra‐riefler/
 
 

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