1. Designing UX of a!
Content Hub/Blog for
University of Phoenix
Company Confidential
2. Company Confidential
Timeline
2 Weeks
My Role
UX Designer,
Content, and
Brand Planner
User Centered Design Methods Applied:
Team
1 UX Designer,
1 Visual Designer,
1 Digital Producer Client
University of
Phoenix
Understanding
Startup’s !
User Experience
& Business Goals
User Research!
Persona
Market
Research
Feature Ideation
Brainstorming
Sketching & Internal & !
Visual Design
Wireframing
Client Reviews
15. Whiteboarding Market Research and the Design Intent
Company Confidential
Presented market research to
the internal team & the design
UX guidelines for the blog.
16. BBurt aTihnesreto isr ma Hinugge D Giaffpe Orpepnotr tEuxnpitye rBieeinngc eLesf tf oOrn tThhee tBalboleg
Company Confidential
Presented the different
experiences, opportunities,
do’s and don’ts that the blog
could offer to the users. e.g-
How quick a read a Nursing
article is.
17. Content Hub Design Guidelines
!
Content-centric I Visual I Informative I Engaging I Easy to find specific info I Ease of navigation I Storytelling
!
Own one domain area- Clear Focus & Specificity
Content-centric
Visual + Informative
Engaging Storytelling
Easy to find specific info
Ease of navigation
!
Grid structure of visual + words
Pops of color
Visible ratings/ reviews/ recommendations
Social layer integrated with content, Easy share
!
Company Confidential
19. Search
Which field are you interested to know more about?
Choose one which you relate the most to and let us customize your experience.
Icons
Nursing Marketing Management Psycology
Criminal Justic Lorem Ipsum Lorem Ipsum Lorem Ipsum
Check Out Nursing
Or
Need time to decide which field is right for you? No problem, we got you covered:
Footer
You can switch back to
Binge Blog Me
Button Visible after a choice of
selection
Takes to the all general blog page
20. Search
HOW CAN PHOENIX
HELP
CATEGORY: NURSING
CURRENT
INDUSTRY NEWS
EDUCATION &
CAREER PLANNING
Hover State to quickly get to past articles
Blog Title Blog Title Blog Title
8 mins
Content arranged in a time recent manner
Icons for lunch, commute, snack time & breakfast time reads
Nursing - Industry News
Blog Title
This Week (June 17- June 23)
Blog Summary Blog Summary Blog Summary Blog Summary Blog Summary
Blog Summary Blog Summary Blog Summary Blog Summary Blog Summary .
Cookie enabled Views Cookie enabled likes. Don’t require signing in Based on likes v/s Views logic
20 Views 20 Likes Trending
Content from the previous weeks is arranged per popularity
Past Week, June 10th - June 16th
15 mins Read
Nursing - Current Industry News
Blog Title
20 Views 20 Likes Must Read
Cookie enabled likes. Don’t require signing in
15 mins Read
Blog Title
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Share Twitter Linkedin
Nursing Industry News Career Pl..
Blog Title
User enters an email address and article can be
emailed or could possibly use ‘Evernote’ type apps
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Goes to article view
20 Views 20 Likes Popular
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
15 mins Read
Nursing - Current Industry News Nursing - Current Industry News
Blog Title
20 Views 20 Likes Popular
15 mins Read
Blog Title
20 Views 20 Likes Must Read
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Rolls out from right
Yes Remind May Be Later
15 mins Read Blog Title
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
20 Views 20 Likes
15 mins Read Blog Title
May, 2014
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
20 Views 20 Likes
15 mins Read Blog Title
Blog Summary Blog Summary Blog
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20 Views 20 Likes
15 mins Read Blog Title
Blog Summary Blog Summary Blog
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20 Views 20 Likes
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20 Views 20 Likes
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20 Views 20 Likes
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20 Views 20 Likes
See What
You Missed 2014 March February January
Make ‘Nursing’ Your Default Blog View?
Yes Remind May Be Later
You wont have to choose categories again. You can switch back to other categories anytime from the top navigation bar.
Get Latest Industry News Delivered to Your Inbox
Name
Email Address
Submit
Area of Interest
Read Later
Read Now
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Powered by Univeristy of Phoenix
April
Sticky nav
Make ‘Nursing’ Your Default Blog View?
You wont have to choose categories again. You can switch back to other categories anytime from the top navigation bar.
Rolls out from right
VIEW ALL
Content from the last month has smaller tiles and is arranged per popularity
21. Search
CATEGORY: Undecided- Binge View
INDUSTRY NEWS
Content arranged in a time recent manner
15 mins Read
This Week (June 17- June 23)
Industry News - Nursing
Blog Title
20 Views 20 Likes Must Read
15 mins Read
Blog Title
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Share Twitter Linkedin
Nursing Industry News Career Pl..
Blog Title
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
20 Views 20 Likes Popular
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
15 mins Read
Industry News - Management Industry News- Criminal Justice
Blog Title
20 Views 20 Likes Popular
15 mins Read
Blog Title
20 Views 20 Likes Must Read
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Previous More on Industry News Next
This Week (June 17- June 23)
Content arranged in a time recent manner
Meet Alicia: How she planned her career
Cookie enabled likes. Don’t require signing in
Nursing Industry News Career Pl..
User enters an email address and article can be
emailed or could possibly use ‘Evernote’ type apps
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
How to Plan a Career in Management Career Planning- Criminal Justice
This Week (June 17- June 23)
Meet Alicia: Nursing from Phoenix
Content arranged in a time recent manner
Cookie enabled likes. Don’t require signing in
Nursing Industry News Career Pl..
User enters an email address and article can be
emailed or could possibly use ‘Evernote’ type apps
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Learning at Phoenix Phoenix Experience- Criminal Justice
See What
You Missed 2014 April March February
Yes Remind May Be Later
Get Latest Industry News Delivered to Your Inbox
Name
Email Address
Submit
Area of Interest
Read Later
Read Now
Footer
Make This Your Default Blog View?
You wont have to choose categories again. You can switch back to other categories anytime from the top navigation bar.
Powered by Univeristy of Phoenix
May
Sticky nav
Cookie enabled likes. Don’t require signing in
User enters an email address and article can be
emailed or could possibly use ‘Evernote’ type apps
Goes to article view
Rolls out from right
EDUCATION AND CAREER PLANNING
15 mins Read
Blog Title
20 Views 20 Likes Must Read
15 mins Read
Blog Title
20 Views 20 Likes Popular
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
15 mins Read
Blog Title
20 Views 20 Likes Popular
15 mins Read
Blog Title
20 Views 20 Likes Must Read
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Title
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Share Twitter Linkedin
Read Later
Read Now
Goes to article view
Previous More on Career and Education Planning Next
THE PHOENIX EXPERIENCE
15 mins Read
Blog Title
20 Views 20 Likes Must Read
15 mins Read
Blog Title
20 Views 20 Likes Popular
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
15 mins Read
Blog Title
20 Views 20 Likes Popular
15 mins Read
Blog Title
20 Views 20 Likes Must Read
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Title
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Share Twitter Linkedin
Read Later
Read Now
Goes to article view
Previous More on Phoenix Experience Next
22. CATEGORY: NURSING
CURRENT INDUSTRY NEWS EDUCATION This Week (June 17- June 23)
VIEW ALL
8 mins
Horizontal Swipe
Cookie enabled like. Don’t require signing in
Nursing- Current Industry News
Blog Title
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
20 Views 20 Likes Must Read
Nursing- Current Industry News
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Make ‘Nursing’ Your Default Blog View?
Yes May Be Later
You wont have to choose categories again. You can switch
back to other categories anytime from the top navigation bar.
Past Week, June 10th - June 16th
Nursing- Current Industry News
Blog Summary Blog Summary Blog
Blog Summary Blog Summary Blog
Make ‘Nursing’ Your Default Blog View?
Yes May Be Later
You wont have to choose categories again. You can switch
back to other categories anytime from the top navigation bar.
Get Latest Industry News
Delivered to Your Inbox
X Enter Information
Area of Interest
Email Address
Submit
15 mins Read
Blog Title
20 Views 20 Likes Must Read
15 mins Read
Blog Title
20 Views 20 Likes Must Read
Powered by Univeristy of Phoenix
Footer
15 mins Read
Blog Title
20 Views
20 Likes
May, 2014
Must Read
15 mins Read
Blog Title
20 Views
20 Likes
Must Read
15 mins Read
Blog Title
20 Views
20 Likes
Must Read
15 mins Read
Blog Title
20 Views
20 Likes
Must Read
Previous Next
29. INDUSTRY EXAMPLES
Successful Content driven sites !
!!
- Engaging and useful to
consumers (first)
and Brand driven (second, subtle)
Company Confidential
Company Confidential
30. - Balance of Visual +
Written
Company Confidential
Company Confidential