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Developing A Killer Business Plan
Ms. Anubha Rastogi
Astt. Prof, Vidya School Of Business
2017-18

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Anubha Rastogi | VSB

3.
Anubha Rastogi | VSB

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Anubha Rastogi | VSB

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Anubha Rastogi | VSB

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Anubha Rastogi | VSB

7.
• Know your audience
• Who is your reader
• What is their risk profile (risk/reward analysis)
• Why would they invest in you (synergies)
• Know your forms of funding
• Private equity
• Bank lending/asset securitization
• Alternative funding (JV’s, alliance)
• Government subsidies
• Know your risks
Before Writing A Business Plan
Anubha Rastogi | VSB

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Types of Business Plans
Anubha Rastogi | VSB

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You Must Tell a Compelling Story
• How do you plan to change the world?
• How will you solve the customer’s pain?
• Who are you?
• What have you done?
You Must Move in
with Your Customer
• Talk with the customer
• Shadow the customer
• Put the customer on your
development team
Anubha Rastogi | VSB

10.
You Must Have a Pricing Strategy
• Who’s doing what in your market
and why?
• Don’t compete on price; compete on value
• Margins are everything
• Justify what you’re asking
You Must Support What
You Claim
• Primary and secondary research
• Cite your sources and interrelate
• Don’t rely on one source
• Talk to strangers
Anubha Rastogi | VSB

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Anubha Rastogi | VSB

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Anubha Rastogi | VSB