This presentation is created under a marketing internship. It is about Virgin group and its various companies and also about Marketing schemes and vulnerability.

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 British Multinational branded venture capital
conglomerate
 Founded by Richard Branson and Nik
Powell
 Started as a record shop, now embodies
more than 400 companies
 Headquartered in London but is present all
over the world
 Core business areas: Travel, Entertainment
and Lifestyle, Services and everything

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Opened first residential recording studio (1970)
Richard bought an island and ventured into films, books (1978)
Expanded into games, airlines, holidays, airship & hotels (1980-94)
Richard gets to act and wears bridal wear (1999)
Virgin cars and mobile launched (2000)

4. BRANDS AND PR STUNTS OF
VIRGIN GROUP
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 Virgin Brides was a company specialising in
weddings and bridal wear
 It opened its doors in several locations
throughout England in 1996.
 Suffering losses and struggling to compete
with the highly competitive bridal market the
store stopped taking orders in 2007.
 “It was one of those businesses that, I think
because there aren’t many virgin brides, it
never really took off,” Branson said.

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In 2012, Virgin
Atlantic became
seventh-largest
UK airline in
terms of
passenger
volume.
The Virgin Group
holds a share of
51% whereas
Delta Air Lines
holds 49%
It was established in
1984 and it took only
3 months to be
established
Offers services to
50 destinations
across multiple
nations and has a
fleet of 39 flights

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•The “Virgin Atlantic Flyer” was the
largest ever hot air balloon flown, at
2.3 million cubic feet capacity, and
the fastest to cross the Atlantic
Ocean.
•Between 1995 and 1998 he made
several attempts to circumnavigate
the globe.
•He made a record-breaking flight
from Morocco to Hawaii in 1998, but
was beaten to the global record

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Established
as Virgin
Blue in 1999
at Bowen
Hills,
Brisbane
with 2
aircraft on
single route
After 10 years, Brett
Godfrey stepped
down & John
Borghetti became
new CEO. John was
Qantas (Australian
airline) executive
general manager
Expanding itself, it forms
agreements with Emirates
airlines, Hawaiian airlines,
Malaysia airlines in 2006 &
Garuda Indonesia in 2007
On 4 may 2011, Virgin
Blue revealed its new
name Virgin Australia.
In Sept. 2001, Ansett
Australia failure led to
entry of Virgin Blue
into Australian market

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.
.
• Founded in 2004
• Developing commercial spacecraft and aims to
provide suborbital spaceflights to space tourists
• Initially wanted to see a maiden flight by the end of
2009, but this date had been delayed on a number
of occasions
• "Rome wasn't built in a day," tweeted Virgin
Galactic's Richard Branson about delays in his
space program.
• In 2014, The fourth rocket powered test flight of one
of the company's two craft Spaceship, VSS
Enterprise, ended in disaster as it broke apart in
midair

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•It’s operations include Virgin Broadband , Virgin
TV ,Virgin Mobile and Virgin Media Business
•Formed in March 2006 by the merger of NTL and
Telewest. In July 2006 the company purchased
Virgin Mobile UK
•Signed a deal with Sir Richard Branson to license
the Virgin brand for the combined business in 2006
•Liberty Global bought the company for
approximately US$23.3 billion (£15 billion) in a
stock and cash merger in 2013

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When Sir Richard
Branson
launched Virgin
Cola, his
intensions were
clear: He wanted
the brand to be as
well-known
around the world
as market leader
Coca-Cola
In its first year,
more than 500
million units were
sold worldwide,
But after 16 years,
Virgin Cola has
died a quiet death
in the UK and US
Launched in
the UK in the
year 1994, to
compete with
Coca-Cola and
Pepsi.

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•California-based airline started in August 2007
•Airline’s base is San Francisco International Airport’s
(SFO) sleek and sustainable new Terminal 2
•First to offer fleet-wide Wi-Fi
•Real winner is the customer
•Alaska Airlines’ merge proposal for $57 a share

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•Too much noise without any substance
•The leader goes for too many projects without
evaluating gains & losses and fails many times
•No clears strategy direction
•Difficult to track financial results due to transfer of
investments
•Low scalability compared to competitors
Widespread use of brand leads to decline in brand
value

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Failed Brands :
Virgin Cola: In a major brand extension, Branson launched
Virgin Cola in 1994.
The drink just managed to peak at a small but significant
0.5% market share in the US, according to The Guardian.
After losses, Virgin Express closed in 2006 and now flie
Virgin Charter was launched in 2007 with the purpose of
selling “empty leg” flights
Unfortunately, the recession put a damper on the whole
private jet industry and the company closed shop in 2009.

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Richard Branson’s PR tips
Do whatever it takes
Choose your name wisely Stay Dedicated
Stress the second impression
Listen to your customers
Collaborate Have Fun
Tell stories Be creative
Choose the right channel Be truthful

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Virgin group embodies more than 400 companies in many different sectors and :
Identify opportunities in geographies or market segments where consumers are
underserved
Work with entrepreneurs to identify and commercialize innovative and exciting new
services, business models and technologies.
Provide financial, operational and marketing experience to our portfolio companies,
enabling rapid growth either organically, through acquisitions, or brand-led turnarounds
Leverage the Virgin brand and association with Sir Richard Branson to accelerate
consumer take-up of new business launches
Bring the unique Virgin touch, purpose-driven approach and customer service prowess to
portfolio businesses

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This presentation is
created by
Anya Nayyar , SGSITS
Indore during a
marketing internship
by Prof. Sameer
Mathur, IIM Lucknow.