The document is a presentation by Siemens IT Solutions and Services about their application outsourcing services. It discusses their business model, delivery model, and why they are the right partner. Specifically, it highlights their global delivery network combining customer intimacy and scale, portfolio of application outsourcing offerings tailored to customers' needs, and approach of generating progressive business value through their application management roadmap.

1. Siemens IT Solutions and Services
Application Outsourcing
Andreas Degenhardt
Head of Global Application Management
February 2010
Copyright © Siemens AG 2010. All rights reserved.

2. Agenda
Our Business
Go-to-Market
Delivery Model
Right Partner
Copyright © Siemens AG 2010. All rights reserved.
Page 2 Feb-10 Siemens IT Solutions and Services

3. Siemens IT Solutions and Services –
a cross-sector business
Cross-sector
Industry Energy Healthcare Business mandate
businesses
Drive Fossil Power Siemens
Imaging & IT IT Solutions Delivery of IT services
Technologies Generation and Services for external customers
Industry Renewable Workflow & Siemens Growth of business
Financial together with the other
Automation Energy Solutions Services
Siemens Divisions →
Building comprehensive
Oil & Gas Diagnostics portfolio of IT solutions
Technologies
related to Siemens
products
Mobility Energy Service
Operation of Siemens’
worldwide IT
Lighting Power
infrastructure
(OSRAM) Transmission
Software development
Industry Power
Solutions Distribution
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4. Siemens IT Solutions and Services –
What makes us stand out
Through the combination of:
Industry DNA Practical Quality &
Innovation Commitment
Embedded in integrated Strong engineering culture Leading customer
technology company Innovation with measurable satisfaction
Unrivalled knowledge value Transformation of processes
Understanding clients’ Reliability and security and operations
requirements Always staying engaged
Delivering on promises
We are transforming IT into business value
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5. Agenda
Our Business
Go-to-Market
Delivery Model
Right Partner
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6. Our Application Outsourcing is an enabler of continual
performance improvement and profitable growth
IT Investment
Applications automate and enable customer
organization’s core business processes.
As a key part of the application lifecycle,
Application Outsourcing is the effective
operation, support, maintenance, change
and enhancement of those applications.
But customer need more than this; they need
Application Management that realizes the
benefits of their IT investment to make the
business more efficient and more profitable.
Benefits Realization
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7. Our Application Outsourcing service offerings
are tailored to customer application landscapes
… for Managed Application Portfolio
Custom software, line-of-business and enterprise applications
A service provider with unique business know-how across multiple
sectors and deep technology competence, unlocking value from
heterogeneous application landscapes.
… for SAP® Software Solutions
BI, CRM, ERP, SCM and SRM solutions
A leading and trusted provider of SAP services with a broad and
demonstrable track record – supporting the largest user-base worldwide
– and an acknowledged innovator of SAP solutions.
…for PLM Software Solutions
Siemens PLM solutions, SAP PLM solutions
As part of the larger Siemens family, Siemens IT Solutions and Services
can leverage substantial credibility in terms of its capability to support
and maintain complex PLM software environments
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8. Progressive Value Generation brings customer cost
benefit and business advantage in three dimensions
Three dimensions of business value
Utilizing Siemens business domain
Empower
Competitiveness
expertise and innovation beyond the …drives business
IT domain to win market advantage advantage &
stakeholder value.
Improving and transforming the
Evolve
Performance
business applications and services to
an optimized best-fit environment
…lowers cost base &
Reducing the cost and increasing the increases
Drive
Efficiency
efficiency of the business applications performance.
and services for best-in-class delivery
Progressive Value Generation realized through a transformational journey –
the Application Management Service Roadmap
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9. Application Management Service Roadmap:
the journey to Progressive Value Generation
Situation Solution Benefits
Business Value
Future Modes
of Operation
Target
Operating Business
Model Transformation
Interim
Current Operating
Operating Model
Model Service
Transformation
Operational
Transformation
Engagement &
Transition Transformation
Consulting Transition Service Management Global Delivery Application Roadmap Enterprise Integration
Application Consolidation & Business Process
Automation & Tools
Enhancement Harmonization Management
End of Lifecycle
Service Improvement Business Domain Expertise
Management
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10. Application Management Service Roadmap
Example for cost efficiencies in core services
Cost / Business Value
Current Operating Interim Operating Target Operating Future Modes
Model Model Model of Operation
Transition
Operational
Transformation
Year-on-Year
Efficiencies
Baseline
Cost
Optimized
Cost
Transformation
Copyright © Siemens AG 2010. All rights reserved.
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11. Agenda
Our Business
Go-to-Market
Delivery Model
Right Partner
Copyright © Siemens AG 2010. All rights reserved.
Page 11 Feb-10 Siemens IT Solutions and Services

12. Our balanced global delivery model combines
customer intimacy with global economies of scale
Global Production Centers (GPC)
Wherever in the world it is beneficial…
Our Global Production Centers focus
on 24x7 technology excellence,
operational efficiency as well as
industrialized service delivery
Country Production Centers (CPC)
Wherever your business is…
Our global network of Customer
Service Organizations builds strong
customer relationships and focuses
on driving improvement and innovation
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13. Agenda
Our Business
Go-to-Market
Delivery Model
Right Partner
Copyright © Siemens AG 2010. All rights reserved.
Page 13 Feb-10 Siemens IT Solutions and Services

14. Why Siemens IT Solutions and Services is
the right partner for Application Outsourcing
Trust, Innovation, Capability
World-renowned technical and engineering excellence
Top 10 IT outsourcer; Top 5 packaged enterprise application
services company
Support for over 500,000 application users at 600+ customers
Access to Siemens’ global network for unmatched industry
know-how and leading-edge technology innovation
Alliances and partnerships with Microsoft, Oracle and SAP
Global SAP-certified Application Management Services
Provider and the first SAP-certified Customer Core Center of
Expertise
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15. You want to know more? Just contact:
Andreas Degenhardt
Head of Global Application Management
Siemens AG
Siemens IT Solutions and Services
Otto-Hahn-Ring 6
81739 Munich
Germany
Phone: +49 (89) 636-46500
andreas.degenhardt@siemens.com
www.twitter.com/applicationmngt
Copyright © Siemens AG 2010. All rights reserved.
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