1. GUERRILLA
MARKETING
P R E S E N T E D B Y : A N K I TA , K U S H A L , S O U M YA , P O O J A & A P U R B A
2. Guerrilla” stood for an attack strategy
based on the surprise effect and on acts of
sabotage used by smaller groups that
stood against bigger groups.
The original term was coined by Jay
Conrad Levinson in his 1984 book
‘Guerrilla Advertising
In the 1960’s US firms brought the
“Guerrilla” tactics to marketing, when
they needed new ways to outdo
competitors.
history
3. an advertising strategy in which low-cost unconventional means
(pop-ups ads, stickers, ) are utilized, often in a localized fashion or
large network of individual cells, to convey or promote a product
or an idea.
“ Non Conventional ways of Doing Marketing”
BY: Jay Conrad levinson
9. It uses unconventional
means of advertising
products and brands
in public area in order
to encourage
consumers to
remember and recall
there brand or product
11. An investment of time is required in
order to achieve business sales
goals.
It can be annoying and result in
negative feelings about your brand.
It can be illegal).
12. Traditional
Marketing
“What will we get?”
Use of Capital
Big budgets
Logo
To sell is a target
“What can we give”
Use of Imagination
Small budgets
Meme
Target is to build long-
term relationship
Guerrilla Marketing
13. CONCLUSION
If you do not focus on the right target and send out a
relevant message using the right vehicle on the right
frequency then Guerrilla marketing will not work.
