Social media has become a truly 21st century fabric of business life. But determining which social media channels work best — and which don’t — can be confusing at best and detrimental to business at worst. On February 26, noted Reno social media guru Cinammon Davies, a certified Digital Marketing Ninja in her own right, will lead a lively discussion with her insights on the best channels you can take when jumping into the social media world and how they can help lead you and your business to greater success. Here are some key takeaways you can expect from this Biz Bite: - That ANYONE can get started with a social media channel – even if you have zero experience. - Some of the do’s and don’ts when social media is concerned. Why you need a proper plan (to keep the channel manageable). - Why you need boundaries for your own sanity as well as actionable steps that will enable attendees to get started with the social channel or channels that are right for them and their business. Come for the lunch and stay for the discussion on how to make sense of social media’s many channels and what they can mean to improving businesses’ bottom lines.

1. #Social Media
How to Get Started
Cinammon
Davies

2. My Inspiration

3. Founder & CEO: Amanda McLernon of McLernon & Co

4. Agenda
#Social Media: How to Get Started
ChoosingYour Channel
Insights from NCET
The Basics
Questions?
FreeTools

6. ChoosingYour Channel

7. SOMANY
CHANNELS!!!

8. It’s easier to pick your
favorite donut…

9. TheTop 4 Channels
According to Most Marketers

17. Instagram relies on visual appeal

26. #Boundaries
They are
REALLY
important!

27. Insights from NCET

28. NCET: Current State

29. Follower Growth Patterns

30. Did you know Facebook “throttles” your exposure?

31. Unless you can drive #Engagement!

32. Meet the 1K+ Organic Exposure Club!

33. #Marketin
g
#Runner
#Races
#Race
#Reno
#Native
@Eric
@Kelly
@Race178
@NCET
#MembersMonday

34. The Basics

35. ANYONE Can Start with a Smart Phone

36. 5 Simple Ingredients to Get Started!
A Level HeadedTeam
The Freedom to Experiment
A Content Calendar
Analyze your Analytics
Create Events

37. What do you wish people knew about your
business?
PersonalityCommunity Contributions
• Scholarships
• Volunteer work
• In-Kind Donations
Social Strategy
Increase LoyaltyPromotions
• Upscale & Professional
• Warm Friendly & Inviting
• Sense of Humor
• Sales
• Special Events
• New Product Launches
• Social Only Promotions
• BrandAmbassador Programs
• Encourage User Generated Content

38. The BEST Content Calendar is the OneYou Will Actually Use

39. Facebook offers an internal scheduler for FREE

40. Hootsuite Offers FREE & Paid Plans

41. Analytics from Hootsuite

42. Examples of Event Analytics

43. Top Performing Event: 27,500 people reached organically!

44. Top Performing Event: 27,500 people reached organically!

45. FreeTools

46. FreeTools I Like
Canva
www.canva.com
Google
Yes, you can really ask it
ANYTHING!
G Suite
Free for Nonprofits
www.google.com/nonprofits/
YouTube
Learn “HowTo” Anything!

47. LinkedInTalent Solutions: Featuring 37 “How-To”Videos!

48. Questions?

49. Cinammon Davies
Cdavies@LOCALiQ.com
775-327-6708Thank you