NCET Tech Bite | Mikalee Byerman, Brand Storytelling | June 2016

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Savvy business owners and leaders know about the importance of brand when it comes to marketing. A brand is about people and stories - whether your business is technical or personal, a giant conglomerate or a mom-and-pop. And the bottom line is that everyone loves a story - though few of us enjoy the prospect of being the target of a hard sale. This NCET Tech Bite presentation by Mikalee Byerman, Director of Audience Engagement for the Estipona Group, delves into the importance of storytelling in building a brand identity. Topics include: • Why storytelling? • The power of voice. • The unique selling proposition and how to identify yours. • What vehicles you can use to tell your stories. • Examples of effective storytelling. You'll learn about new tools to help you develop or augment your personal and/or professional brands.

Formation

His Name.
Her Name.
“Always and Forever.”

Unique Selling Proposition - a.k.a.:
•  Unique Selling Point
•  Point of Differentiation
•  Niche
•  Unique Perceived Beneﬁt

Mikalee’s
Golden
Rule of
Marketing !
Market unto others as
you would have them
market unto you.

“I truly hope you get
everything you
deserve.”

76% of consumers
said that “just one
unpleasant contact
experience was likely
to make them take
their business
elsewhere.”
Cue the
scary stats: !

According to the book
“Leading On The Edge
Of Chaos,” reducing
the customer turnover
by 5% leads to an
increase in proﬁt
ranging from
25%-125%.
Cue the
scary stats: !

The probability of
selling to a prospect
is 5%-20%, whereas
the probability of
selling to existing
customers is
60%-70%.
Cue the
scary stats: !

•  Engage
•  Build relationships.
•  Speak the language.
•  Be human.
•  Create your own story.
•  Give customers and/or
employees the mic.
Storytelling
Techniques!

"People don’t always
remember what you say
or even what you do, but
they always remember
how you made them
feel.”
Maya
Angelou,!
American
Storyteller!

But what if your company is as
boring as … 
 
watching paint (chips) dry.  
 
Glad you asked.

Play to your strengths:
•  Writing
•  Video
•  Public speaking
•  Join boards/causes
Don’t try to master it all.
HOW to tell
the story:!

In Case of Emergency:
•  Borrowed Relevance
•  Reﬂected Glory

Your turn…
Culture | Community | Conversation!

“We hire good-looking people
in our stores. Because good-
looking people attract other
good-looking people, and we
want to market to cool, good-
looking people. We don’t
market to anyone other than
that.”
Michael
Jeffries,
CEO,
Abercrombie
& Fitch!

“Ho-hum. We swim in an
ocean of ho-hum, and I’m
going to ﬁght it. I’m going
to die ﬁghting it.”
Barry
Gibbons,
former CEO
of Burger
King!

The Final Takeaway:
Be Careful of the Green Poop
(and Bricks. Those, too…)

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NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018

Archersan

When the stuff around your house — your fridge, your toys, your sporting goods — start reflecting “intelligence,” what’s the next step? Our expert says: Brands and businesses need to take notice. As more ordinary objects are connected to the internet — also known as the Internet of Things — we are entering a new era. While we are just at the beginning stages of the connected economy, this transition is going to have significant impact on the way we work and the way we live our lives. Join Daniel Price, CEO of Breadware, in discussing the global movement of the Internet of Things and the concept of the connected economy. Daniel is an experienced entrepreneur and is fascinated by innovation and the way it is enabled by and acts upon surrounding ecosystems. Daniel has been part of 4 startups and is a coauthor on eight patents. While the conversation will be about cutting-edge technology, the conversation itself won’t be deeply technical. Rather, Daniel will walk through the topics that really matter. In this Biz Café, called “How the Internet of Things Is Transforming Business and Our Daily Lives,” he will address: - What do brands and companies need to be thinking about in order to capture the wave of the connected economy and not be left behind? - What do consumers and users of the technology need know about the privacy and security aspects of this new technology?

NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20

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NCET and Kandis Porter, the Founder and Managing Director of Effective Flow Connections, explains why successful Project Management is critical for delivering optimal business results. – Did you know organizations are wasting an average of $97 million for every $1 billion invested, due to poor project performance? That is an incredible amount of money that most companies can’t afford to throw away. As organizations are asked to accomplish more with the same or even less resources, effective project management practices are critical. – Organizations that invest in proven project management practices waste 28 times less money because more of their strategic initiatives are completed successfully. – It isn’t just the “doers” that need to be well-versed in project management; an actively engaged executive sponsor is the top driver of projects meeting their original goals and business intent. – Sixty percent of organizations have training on project management tools & techniques; how does your organization measure up? Attendees will learn about: – Information on where you can locate definitions for ~200 of the profession’s frequently used terms – Knowledge of the Project Management Institute’s five process groups and 10 knowledge areas – A framework for creating a detailed project charter – Key concepts for project schedule management and using MS Project to stay on track – Information for tracking and managing Issues, Risks, Actions, and Decisions – A better understanding of how to capture project Lessons Learned

NCET Biz Bite | Project Management Tips and Tools | January 2018

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What are the forces that will drive digital marketing in 2018 and beyond? The digital craftspeople at Noble believe there are five key trends to keep your eye on in the New Year: Social influencers A/B testing A “create once, publish everywhere” approach Developing your brand’s voice for SEO Content personalization Join Noble Studios CEO Jarrod Lopiccolo and his team of Noblebots at their offices on the edge of downtown and MidTown. It promises to be an enlightening evening where longstanding assumptions will be challenged and new approaches offered. You’ll walk away with a load of practical takeaways you can put into place for your organization right away.

NCET Tech Wed | Noble Studios | Jan 2018

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We’re all looking for deeper, more meaningful professional lives, yes? And we’re guessing you’d appreciate the same from your sex life. This is why we’re bringing Marriage and Family Therapist Steven Ing to our December luncheon — to take a look at how the insights from a great sex life can also apply to making a great career. So what career lessons can you learn from a relationship therapist? Turns out, quite a few. (And just to be clear, we’re NOT suggesting the two intersect in a creepy way. It’s a metaphor. Honest.) On December 6, join NCET and Steven Ing, MFT for a fun, pre-holiday Biz Bite luncheon. We’ll be exploring different aspects of a healthy sex life, and how those can give you inspiration if you’re looking for a greater, deeper (*ahem*) sense of job satisfaction. Attendees will learn some of the critical ways our careers are like relationships, with key suggestions about how the techniques you use to manage healthy romances can also improve your career. Examples: How really knowing yourself is a critical part of a meaningful career. How playfulness is essential to career satisfaction. How advice about career (and romance for that matter) being “hard work” can be so misleading.

NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...

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What if business could be a force for good in the world? With the practices of Conscious Capitalism, it absolutely can. Join Amber Barnes and Lindsay Bradley as they discuss how capitalism can elevate humanity. If you're interested in an introduction to Conscious Capitalism and a sneak peek into what's happening in Northern Nevada, this Biz Café will answer your questions - and may even inspire you! Barnes is founder and Chief Learning Officer of StartHuman, a leadership development practice on a mission to re-humanize the workplace.She has over a decade of experience as a leadership coach, trainer, and consultant. Bradley is VP of Operations for Simco Imported Shoes, Inc., where she exercises her passion for motivating and mentoring those who wish to grow into meaningful leadership positions and works daily to incorporate conscious business values into daily operations. Their team presentation - "Business with a Soul - a New Approach to Capitalism" - will take place during the new Biz Café (formerly Tech Café), which now takes place at Rancharrah.They will teach you how to apply the four tenets of Conscious Capitalism: higher purpose, stakeholder orientation, conscious culture and conscious leadership. Here are some questions they will answer: * What is Conscious Capitalism? * What is Conscious Capitalism's role in Northern Nevada? * What does it look like to practice Conscious Capitalism? * How do people get involved with Conscious Capitalism?

NCET Biz Cafe | Amber Barnes / Lindsay Bradley, Business with a Soul | Nov 2017

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On November 15, join NCET and Kylie Rowe, Vice President of Relocation and Corporate Services at Dickson Realty, as she delves into the rarely talked about but ever-so important topic of personal branding in the digital age. Learn why your personal brand exists even if you don’t know about it, and the seven steps you need to take now to build a strong personal brand online. Discover the importance of building your digital credibility and how you can leverage your personal brand for digital influence. Attendees will learn about: Writing a brand bio Understand your audience Identify personal branding strategy 7 steps to building a personal brand Becoming a digital influencer

NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...

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