1. Arezzo&Co Investor Day
People and Management
Raquel Carneiro
| Apresentação do Roadshow HR Director
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2. Management System
Growing culture of meritocracy and focus on results
Assumptions
Applicable to all levels
BSC
Standard per area and function
Program
Tied to collective (Company) and individual performance
Tied to Performance Evaluation – Feedback
Planning
Arezzo&CO’s
Strategies Annual Guidelines
Budget Target
Unfolding of Targets
Sell Out Target
Specific Targets
Target Monitoring
Target Evaluation
Prizes
4.8 salaries
in 2010
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3. People Pipeline
Initiatives at all levels to develop talent in the organization
Market professionals
Focus on internal growth
Summer Program and
Top Management MBA’s
Internal recruiting
Medium Trainees
Management and Internal recruiting
Coordination Store Manager Training Programs
Internal rotation and graduated interns with
Analysts and academic education in top ranking Schools and
Supervisors main Fashion Schools
Basic and technical Apprendices with technical background in business:
operational positions retail, footwear and administrative
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4. Internship Program
2011 Selection Process
Courses Program Characteristics
Fashion, Fashion Design,
Total Approved
Social Communication, Length: up to 1 year and a half
Applicants
Advertising and Marketing,
Publicity, Business
Monitoring and feedback
1008 15 Administration.
meetings, bi-annual
assessments
South Interns
Allocation by Area
R&D Arezzo 3
R&D Schutz 1
RS Marketing Arezzo 1
Financial 1
R&D Schutz 2
Owned Stores Operations Arezzo 1
Owned Stores Operations Schutz 1
SP Marketing Schutz 2
Expansion Arezzo 1
Interns SP
Investor Relations 1
Legal 1 4

5. Programa de Trainees
2011 Selection Process
Total Approved Courses Program Characteristics
Applicants Fashion, Advertising and
Marketing, Business Length: Up to December 2012
Administration e
4506 8 Economics. Period of Training: 15 months
(5 full e 10 directed)
Training Hrs
Institutional (corporate areas,
160
marketing, factory, commercials)
Retail Training 432
Total 592
* Training hours until Dez/11
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6. Retail Training and Development
Initiatives to improve technology and experience of employees in Retail
Units Hours # People
Retail Training Sales Convention
Franchise 34.804 9.535
Owned Stores 10.783 2.542
Total 45.587 12.077
Fashion and Trend Christmas Training
Training
* Training carried out until Dec. 15, 2011
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7. Leadership Training and Development
Strengthening a culture of retention and development of Arezzo&Co
Managers
Train The Trainer Leadership Training
Units Hours # People
Corporate 8.290 1.472
Factory 5.631 847
Total 13.921 2.319
Living Retail Manager Training
* Training carried out until Dec. 15, 2011
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