Three Ways to Improve Category Sales in Travel Retail was a presentation given by Ari Johansson at China Travel Retail 2016.

1. THREE WAYS TO IMPROVE JEWELRY SALES
IN DUTY FREE

2. Hong Kong feb 2008, Ari Johansson
Ari
 Helsinki Business School
Grad
 Entrepreneur > 30 Years
 Jewelry Category Expert
 Supply Chain Innovator
 Passionate about Duty Free
 Experienced in Duty Free
Introducing
Ari Johansson, EMBA

3. FACT: 60% of
Travelers spend 15
minutes or less in a
duty free store.

4. ILLUMINATE YOUR PRODUCT
AND CREATE RETAIL
THEATRE WITH COMPELLING
VISUAL MERCHANDISING!
I.

5. FACT: NOT
EVERYONE
SPEAKS YOUR
LANGUAGE

6. F.I.N.E uses unique, universally understandable icons
on boxes to tell consumers about the product’s
quality, features and use.
II. MAKE
PACKAGING EASY
TO READ

7. FACT: NOT EVERY
PRODUCT IS
CREATED EQUAL.

8.  Environmentally Conscious
 Delivering Innovation
 Socially Conscious
 Easy to Stock and Manage
III. IF IT IS NOT
F.I.N.E,
ITS NOT FINE.
(Demand Excellence)

9. Noble Elegance Holding Ltd
HK:+852 63332597
Fin:+358 505022050
Room a, 8/F Chun Wo Commercial Centre
Wing Wo Street 25 Hong Kong
Reg. No 2265361
sales@fine.global
www.fine.global
Experience the F.I.N.E difference…Over 10 years of experience in duty free
business in Scandinavia and 30 years of retail trade expertise.

10. Noble Elegance Holding Ltd
HK:+852 63332597
Fin:+358 505022050
Room a, 8/F Chun Wo Commercial Centre
Wing Wo Street 25 Hong Kong
Reg. No 2265361
sales@fine.global
www.fine.global
Experience the F.I.N.E difference…Over 10 years of experience in duty free
business in Scandinavia and 30 years of retail trade expertise.