Slides from AgileEastarnEurope 2017 speech: "VALUES: «ON WORDS» VS «IN HEARTS» OR HOW TO F*CK UP WITH PROCESSES WITHOUT CULTURE." Not so long ago, the new version of Scrum Guide were announced and Agile community had discussed a lot of variants of what should be added or changed in current version, trying to predict the changes… but many where surprised after release of the document.. e.g.: «What? And that is all?», «Values? Really? Is Scrum a religion or framework», …, etc But as for me — it is very important update which adds sentence that should be placed on the 1st page of Guide: «Successful use of Scrum depends on people becoming more proficient in living these five values.» These is the key to puzzle which many managers, CEO’s, consultants and other trying to solve during introduction of Scrum/Agile to their companies/teams. I’ve seen so many failed attempts during my carreer and now want to share the key points based on my learnings and experience. Contact me via: www.abykovets.com