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Presentation On Clean Energy Project Design Concepts




     The Technology Velocity Concept




                                       Busybric Infrastructure Pvt. Ltd
                                             www.busybric.com
Current thinking within the Industry and where it will lead

Business As Usual ( The right thing to do in each Business Segment ) :



                    Improved Reaction Kinetics,
Refining                                                   Improved Economics
                          Bio Catalysts ,
                                                               / Less Sulfur
                             Nanotech


Upstream                  I fields , HDD ,
                                                          Improved Economics
                        Enhanced Recovery

                               Jathropa ,
Biofuels                  Cellulosic Ethanol ,            Improved Economics
                          Ethanol From Algae

The Industry is making the mistake in thinking that innovation within legacy
concepts, technologies and existing assets will lead to an evolution of the Energy
Industry.
A company could excel in all the above areas and still be forced to exit the
business 10 years from now because these paths do not meet the fundamental
market need of carbon abatement
Energy Technology Velocity ( Speed & Direction )
Drivers …

 1. Energy Technology Velocity will be influenced by the Carbon Abatement
    run rate required.



                                                          Fundamental
                                                          Market
                                                          Need




                                                     Graphic Source
                                                     Mckinsey & Company




 An Energy Company’s chances of survival will depend on how responsive
 it is to basic market needs and expected regulations on carbon abatement
Energy Technology Velocity ( Speed & Direction )
Drivers …

The Energy Technology business plan is likely to have the following one page
Agenda




                                                            Graphic Source
                                                            Mckinsey & Company




Industry leadership and the Money will lie in Implementation of the Technologies
The emphasis therefore needs to be on acquisition on niche players who own
these future technologies.
Energy Technology Velocity … Core Concepts

 1. Energy Technology evolution is not the same thing as :

     - Refinery Technology improvements
     - Upstream Technology Improvements
     - Biotechnology innovations within energy

 2. Energy Technology innovation will follow a very different Trajectory
    driven in the main by the impreative to increase carbon productivity
    from $ 740 GDP / ton of CO2 ( current level ) to $ 7300 GDP / ton
    of CO2 by 2050 ( MGI report June 2008 ) .

 3. Market Imperatives : Move towards carbon abatement is no longer
                         for informed dinner conversations. This movement
                         has extremely strong regulatory backing.
                         Regulation will be written to enforce limits.

 3. The rate of technological change in the $ 5 Trillion Energy Business is
     likely to mimic the rate of change in the semiconductor industry over
    the last 25 years.

 There is a need to move in the direction of the Clean Energy Juggernaut.
Energy Technology … A Rapidly Evolving Landscape

  Most people think of Intel as a Chip maker …

  But Intel recently put its Pentium Processor Design team to work on Solving the
  Electron Collection Mechanism in Quantum Dot Solar Cells.

  This will make its possible to take solar cell efficiencies to 45 % Plus

  Since price discovery in commodities takes place at the margin, a newcomer
  ( Like Intel ) has to replace just that last million barrels of demand with an
  alternate energy offering ( He does not have to touch the remaining 79 Million
  barrels to destroy the economics of any new project that is coming online).

  The financial implication of this move is that all new projects in the smokestack
  energy business must now be viable at US $ 40 / Bbl WTI crude.

  Intel’s move into Solar Cells ( Spectrawatt ) … represents the Convergence
  of VLSI Technology & Energy … Intel is becoming an Energy Company and
  an oil company Like Exxon could now make a bid for Intel within 2 – 3 Years.
Please note that though Spectra watt recently announced the winding down of its Solar cell Manufacturing Plant project in Oregon … this might be due to the current

market conditions and may not represent a long term un-viability issue.
Energy Technology Evolution … Expected Forward Path

    Unlike the conventional approach which takes a company to the wrong
    destination , Industry leadership will be achieved by following a totally
    different technology pathway :

     - Developing critical Insulation technologies – Cryogenic / High Temp

     - Carbon Capture & Storage Technologies
        - Containment
        - Advanced Geological / Geophysical tools to identify containment sites

     -   Solar Energy breakthrough’s – Nano Solar ( Intel’s Entry )

     -   Wind Energy

     -   Fuel Cells ( Toyota 830 Km range car )

     -   High efficiency Reforming reaction

     -   High Temperature Nuclear Fission ( Heat for Reforming Reaction )

 Contrary to popular belief , the development of these technologies will
 actually be net – net positive to the GDP ( Mckinsey Global Institute study )
Technology Evolution … Track record on costs




                                                      Actual costs of Carbon
                                                      Abatement will be very
                                                      different .
                                                      A Key driver will be
                                                      Relentless innovation.
                                                      Innovation experience
                                                      might be similar to the
                                                      semiconductor / VLSI
                                                      market over the last 25
                                                      years


                                                     Graphic Source
                                                     Mckinsey & Company



Contrary to popular belief , the development of these technologies will
be achieved at a fraction of today’s expected costs
Fundamental Issue Facing an Energy Project
Designer In India




1. How do we migrate India from a 400 Million Middle Class to a 600 Million
   Middle Class … Without Ruining the Environment ?

    - 200 Million New Middle class means … 50 million Nano’s on our
      roads ( assuming 4 per family ) … we will run out of clean air …
      before we run out of Gasoline

2. Leadership cannot be expected from the west … as they ( US & EU )
   have $ 5 Trillion Invested in the current oil Industry … India with
   much lower investments in Conventional energy has much lower
   switching costs.


  There is a need to leapfrog Technologies … and to think on a
  truly massive scale … to design pathbreaking … yet low cost
  projects …
THANK YOU




            Busybric Infrastructure Pvt. Ltd
                  www.busybric.com

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The technology velocity_concept_in_clean_energy_project_design

  • 1. Presentation On Clean Energy Project Design Concepts The Technology Velocity Concept Busybric Infrastructure Pvt. Ltd www.busybric.com
  • 2. Current thinking within the Industry and where it will lead Business As Usual ( The right thing to do in each Business Segment ) : Improved Reaction Kinetics, Refining Improved Economics Bio Catalysts , / Less Sulfur Nanotech Upstream I fields , HDD , Improved Economics Enhanced Recovery Jathropa , Biofuels Cellulosic Ethanol , Improved Economics Ethanol From Algae The Industry is making the mistake in thinking that innovation within legacy concepts, technologies and existing assets will lead to an evolution of the Energy Industry. A company could excel in all the above areas and still be forced to exit the business 10 years from now because these paths do not meet the fundamental market need of carbon abatement
  • 3. Energy Technology Velocity ( Speed & Direction ) Drivers … 1. Energy Technology Velocity will be influenced by the Carbon Abatement run rate required. Fundamental Market Need Graphic Source Mckinsey & Company An Energy Company’s chances of survival will depend on how responsive it is to basic market needs and expected regulations on carbon abatement
  • 4. Energy Technology Velocity ( Speed & Direction ) Drivers … The Energy Technology business plan is likely to have the following one page Agenda Graphic Source Mckinsey & Company Industry leadership and the Money will lie in Implementation of the Technologies The emphasis therefore needs to be on acquisition on niche players who own these future technologies.
  • 5. Energy Technology Velocity … Core Concepts 1. Energy Technology evolution is not the same thing as : - Refinery Technology improvements - Upstream Technology Improvements - Biotechnology innovations within energy 2. Energy Technology innovation will follow a very different Trajectory driven in the main by the impreative to increase carbon productivity from $ 740 GDP / ton of CO2 ( current level ) to $ 7300 GDP / ton of CO2 by 2050 ( MGI report June 2008 ) . 3. Market Imperatives : Move towards carbon abatement is no longer for informed dinner conversations. This movement has extremely strong regulatory backing. Regulation will be written to enforce limits. 3. The rate of technological change in the $ 5 Trillion Energy Business is likely to mimic the rate of change in the semiconductor industry over the last 25 years. There is a need to move in the direction of the Clean Energy Juggernaut.
  • 6. Energy Technology … A Rapidly Evolving Landscape Most people think of Intel as a Chip maker … But Intel recently put its Pentium Processor Design team to work on Solving the Electron Collection Mechanism in Quantum Dot Solar Cells. This will make its possible to take solar cell efficiencies to 45 % Plus Since price discovery in commodities takes place at the margin, a newcomer ( Like Intel ) has to replace just that last million barrels of demand with an alternate energy offering ( He does not have to touch the remaining 79 Million barrels to destroy the economics of any new project that is coming online). The financial implication of this move is that all new projects in the smokestack energy business must now be viable at US $ 40 / Bbl WTI crude. Intel’s move into Solar Cells ( Spectrawatt ) … represents the Convergence of VLSI Technology & Energy … Intel is becoming an Energy Company and an oil company Like Exxon could now make a bid for Intel within 2 – 3 Years. Please note that though Spectra watt recently announced the winding down of its Solar cell Manufacturing Plant project in Oregon … this might be due to the current market conditions and may not represent a long term un-viability issue.
  • 7. Energy Technology Evolution … Expected Forward Path Unlike the conventional approach which takes a company to the wrong destination , Industry leadership will be achieved by following a totally different technology pathway : - Developing critical Insulation technologies – Cryogenic / High Temp - Carbon Capture & Storage Technologies - Containment - Advanced Geological / Geophysical tools to identify containment sites - Solar Energy breakthrough’s – Nano Solar ( Intel’s Entry ) - Wind Energy - Fuel Cells ( Toyota 830 Km range car ) - High efficiency Reforming reaction - High Temperature Nuclear Fission ( Heat for Reforming Reaction ) Contrary to popular belief , the development of these technologies will actually be net – net positive to the GDP ( Mckinsey Global Institute study )
  • 8. Technology Evolution … Track record on costs Actual costs of Carbon Abatement will be very different . A Key driver will be Relentless innovation. Innovation experience might be similar to the semiconductor / VLSI market over the last 25 years Graphic Source Mckinsey & Company Contrary to popular belief , the development of these technologies will be achieved at a fraction of today’s expected costs
  • 9. Fundamental Issue Facing an Energy Project Designer In India 1. How do we migrate India from a 400 Million Middle Class to a 600 Million Middle Class … Without Ruining the Environment ? - 200 Million New Middle class means … 50 million Nano’s on our roads ( assuming 4 per family ) … we will run out of clean air … before we run out of Gasoline 2. Leadership cannot be expected from the west … as they ( US & EU ) have $ 5 Trillion Invested in the current oil Industry … India with much lower investments in Conventional energy has much lower switching costs. There is a need to leapfrog Technologies … and to think on a truly massive scale … to design pathbreaking … yet low cost projects …
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