Digital Media Literacy, Advocacy and Libraries
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This document outlines a plan to train librarians in digital and media literacy skills. It notes that children spend over 7 hours per day consuming digital media and cites research showing they feel misunderstood in their media use. The training objective is to have all librarians serving youth trained by January 2013 through MediaSmarts workshops to integrate these skills into programming. It discusses stakeholders interested in this issue, obstacles like aligning with partners and measuring success, and emphasizes values like supporting literacy and equipping youth with skills for the future, to address with decision makers.
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Digital Media Literacy, Advocacy and Libraries
- 1. MEDIA LITERACY By Ashley D’Andrea, Diane Huynh and Julie Creaser
- 2. SMART OBJECTIVE After a period of advocacy on the issues around media and digital literacy, by January 2013 (T), all librarians who serve children and youth (S) within our organization will be trained or retrained (A) through MediaSmarts’ professional development workshops (R) in the skills needed (M) to foster media and digital literacy in youth by integrating learned skills into existing programming or new programs, and when working one-on-one with children or youth in a digital environment.
- 3. ISSUE IDENTIFICATION 7 hrs 38 minutes is the average amount of digital media consumed per day by children 8-18 (Kaiser Foundation, 2010) Canadian parents say their children are online everywhere --schools, libraries, mobile phones, cafes, video game consoles – making it hard to regulate their online activities anymore… --Young Canadians in a Wired World, 2012 Canadian tweens and teens find school programs and their parents challenging to deal with on the issues of media use, consumption and interaction with others and feel misunderstood and over- regulated… --Young Canadians in a Wired World, 2012 Eight-years-old is when digital media interaction changes, children engage with it more and on their own terms (Joan Cooney Ganz Foundation, 2011)
- 4. WHY IS MEDIA LITERACY IMPORTANT? Media literacy embodies the critical skills of many aspects of literacy in an online world from critical thinking about images and texts to ethical and social practices – some examples include: Body Image in Media Violence in Media Diversity in Media Cyberbullying Exploitation Privacy
- 5. WHO IS INTERESTED IN THIS ISSUE? STAKEHOLDERS AND INFLUENCE LIBRARY BOARD CHIEF LIBRARIAN PARENTS EDUCATORS PROVINCIAL AND FEDERAL GOVERNMENTS AND CRITICS CHILDREN
- 6. THE LIBRARY’S ROLE IN MEDIA LITERACY Research shows that libraries already are recognized as partners in developing literacy skills for conventional literacy and information literacy through programs and training Libraries offer the media children consume – books, graphic novels, video games, Internet access, DVDs… Current research and current events support a call for community actions and partnerships to address better preparing children and youth for life and interaction in the digital world
- 7. DECISION-MAKERS Chief Librarian/CEO Library Board Municipal Committees: - Financial Committee - Strategic Priorities & Policy Committee - Child Care Advisory Committee
- 8. WHAT ARE THE OBSTACLES? Aligning our goals, missions, and values of the library to those with MediaSmarts, and any corporate sponsorship linked with them. Parents and community groups who oppose corporate sponsorship on youth programs. Being careful not to conflate technological access with understanding of its use & application in developing media/digital literacy. Organizational Bias: Viewing the library as merely a repository for books, stereotypes of the library as being “outdated” and technologically behind. Space: Where will these workshops & training seminars for librarians take place? Timing: How long will training workshops take? Will there need to be additional training for librarians who are not “up to speed” on current technologies? What will be the results of this partnership, how will we measure its success?
- 9. APPROACHES – VALUES TO EMPHASIZE WITH DECISION MAKERS Library Chief Executive Officer and Board of Directors Supporting media literacy strengthens library mission to enhance literacy and well-being of the community Library as a leader in educating youth on critical digital literacy skills and as a gatekeeper to accessing education on digital media literacy Staff benefits from professional development and training making them more qualified Implement new value-added services that help bridge gap between information rich and poor
- 10. APPROACHES – VALUES TO EMPHASIZE WITH DECISION MAKERS Investment and Economic Prosperity Committee/Finance Committee (Municipal) Relationship between digital media and economic development Public library can educate through programming that emphasizes digital skills for the workplace Equip youth (future leaders and workers) of Canada with necessary skills in creation and interpretation of media
- 11. APPROACHES – VALUES TO EMPHASIZE WITH DECISION MAKERS Strategic Priorities and Policy Committee (Municipal) Canada has fallen behind other countries in the development of digital literacy Council representing the community can dedicate resources and funding to guarantee that citizens will benefit from the digital economy and derive new opportunities for employment, innovation, creative expression
- 12. APPROACHES – VALUES TO EMPHASIZE WITH DECISION MAKERS Child Care Advisory Committee (Municipal) Parents believe the internet is the way of the future and children need to be educated on safe and responsible use Emphasis on collaborative approach with schools, public libraries, internet service providers, police and government Print literacy is no longer sufficient in ensuring children and youth are growing up with the skills to critically engage with information
- 13. CONCLUSION A vision for youth in the 21st century. Advocating for Partnership: A benefit to the community & its members. The role of the library and information professional.
- 14. CITATIONS Environics Research Group. (2003). Canada’s Children in a Wired World: The Parents’ View. Ottawa. Media Awareness Network. (2010). Digital Literacy in Canada: From Inclusion to Transformation. Ottawa. The Canadian Internet Registration Authority. (2011). The Internet and Canada’s Future: Opportunities and Challenges. Ottawa.
Notes de l'éditeur
- Narrated by: JulieOur goal is to provide our communities with trained professionals who can support and impart to children and youth the skills they need to be successful in a highly digital world.
- Narrated by: JulieChildren and youth use digital media over 7 hours per day and this number does not include multitasking – which results in over 10 hours per day (Kaiser Foundation, 2010). It is a fact of life. According to Young Canadians in a Wired World (2012), Canadian parents feel compelled to track, monitor and harass their children about online activities, or video gaming.Yet, students surveyed largely agreed that school led media and digital literacy efforts had “pathologized” the problem to the point of saturation and kids are saying “enough already” and finding it boring. (p. 23, YWCC, 2012)
- Narrated by: JulieWhat can help bridge the divide between youth and adults when it comes to digital media and provide proactive engagement on the issue? Media Literacy Strategies that teach critical skills to children and youth so that they participate critically, ethically and socially online. Because media literacy training can be integrated into existing programs, and into everyday interactions with parents and other adults in their lives, it is less about micromanaging and more about fostering independence and confidence building critical thinkers capable of navigating the myriad of media images and interactions out there. Furthermore, children are an active user group of the library so this programming would meet them where they come.
- Narrated by: Julie-- the library board and chief librarian are stakeholders in all activities undertaken by the library. – surveys of parents show that they are concerned about what their children do online (YCWW, 2012)-- Educators are becoming increasingly concerned about bullying, as evidenced through school-wide campaigns to end bullying (E.g, Ontario), including cyberbullying (e.g. ERASE Bullying in BC) and online safety. --For policy makers and critics, the recent suicide of Port Coquitlam teen Amanda Todd has brought to the forefront a national debate about what children and youth are doing online and what should or can be done. Furthermore, media education continues to be a component of curriculum in most provinces. Influence:All of these groups have the potential to influence decision-makers. Parents may work to advocate with teachers for more access to services that support media literacy. Critics may be reporters who write editorials about the issue, keeping it at the forefront of policy makers minds. Activities at higher levels of government may indirectly influence decision-makers at the municipal level who want to ensure their local communities are concerned about the issues and doing something about it in alignment with the goals of other levels of government (news clippings may be helpful here). Evidence exists to show that children can be taught skills to help them navigate critically online, but that it requires consistent efforts of those people involved in their lives – parents, educators and community agencies working with children can collaboratively build within children the skills needed.
- Narrated by: JulieEvidence exists to show that children can be taught skills to help them navigate critically online, but that it requires consistent efforts of those people involved in their lives – parents, educators and community agencies working with children can collaboratively build within children the skills needed.Libraries have long supported reading literacy through the provision of print materials, but according to the OCLC 2010 How Canadian Libraries Stack Up Report, libraries are also key providers of free Internet access, free wi-fi and a key place where people receive free technology training. Libraries are also offering video games and DVDs. In speaking to decision-makers, it will be important to find out how aware they are of library related media literacy services and finally, it will be important to align the values of providing such library services with the values decision-makers hold for the overall well-being of the community at large.
- CEO and Library Board: When approaching the Chief Executive Officer and the Library Board, discussing the importance of media literacy should be done so in light of the library’s mission to strengthen individuals, families and neighbourhoods. A partnership will position the library as a leader that is taking a pro-active stance in the well-being of a generation who will grow up using technology in various aspects of life.A partnership will provide library staff with media literacy training and professional development making them gatekeepers for youth’s access to proper education in critical digital engagement. Since many school libraries are vanishing, the public library can step in and bridge the gap between the information rich and information poor. By creating value-added services, the library's image will be enhanced and it will have an increased visibility in the research and development sector by contributing to the creation of informed public policy on issues related to the media.
- Investment and Economic Prosperity Committee/Finance Committee (Municipality):It is important that we (the library) express to them the importance and value of digital media literacy in relation to economic growth on a local and national level. The Canadian Internet Registration Authority survey on stakeholders Interest in the Internet states that the internet enables innovation, generates job opportunities and enhances productivity and competition. Marta Morgan, Assistant Deputy Minister for Strategic Planning in industry Canada (2011) suggests that digital workforce skills are a key component to digital literacy. The public library can facilitate the process of digital literacy education with areas focused on digital skills for the workplace and therefore equip future leaders and workers in Canada with necessary skills in digital interpretation and creation (The Internet and Canada’s Future: Opportunities and Challenges, 2011, CIRA)
- Strategic Priorities and Policy Committee (London Municipality): The public library in partnership with MediaSmarts is a valid strategic move for city council to support as it has been noted that Canada has fallen behind a number of other countries in the development of a digital economy. By doing so, the committee will be a significant force and voice for improving the quality of local residents’ lives, giving them better opportunities to participate in the digital environment. City council should be striving to guarantee that citizens will benefit from the digital economy and derive new opportunities for employment, innovation, creative expression and social inclusion. This partnership will position the committee as a government arm that cares about the future of youth’s practices online and future in digital media, as an active Canadian citizen (Digital Literacy in Canada: From Inclusion to Transformation, 2010, Media Awareness Network)
- Child Care Advisory Committee (London Municipality):It has been revealed in the report “Canada’s Children in a Wired World: The Parents’ View” published by Industry Canada that the majority of parents think that the internet is the way of the future and that children need to be educated about safe and responsible internet use. Parents believe that a collaborative approach towards managing the internet is the route to take and public libraries, schools, internet service providers, government and community institutions should be involved.Print literacy is no longer enough to ensure that Canada’s children and youth are growing up with the ability to critically engage with information and this partnership will help parents feel secure that their children are being educated in digital media literacy.