2. Mission Statement
Our mission is to reuse the waste papers to make
dynamic paper products using cost-effective and
latest methods of productions to not only raise profits
but also to promote GREEN and healthy living
environment .
3. Business Concept
To purchase waste paper and make recycled paper
from it on lower cost .
To sell to the other paper manufacturing industries .
To take care of the environment and to provide low-
cost paper products to end customers .
4. Opportunities
Increasing literacy rate
Increase in demand of paper
Availability of competitive raw material and cheap
labor force
Increase in GREEN trend
40% decrease in the cost of paper production
5. Market Summary
According to FAOSTAT 20011
Demand of paper =1,522,400 tons
Production of paper =1,079,000 tons
Imports of paper =443,400 tons
Paper market growth rate =15%p.a
6. Marketing Mix
Product : recycled paper and /or extended
products
Price : 30% mark up on the cost of production .
Place : Availability in main cities of Sindh in initial
phase and then whole Pakistan .
Promotion : Contacts with paper products
manufacturers and/or awareness sessions .
7. Goals and Objectives
3-years goals:
Market share = 10-15%
Sales growth = 10%
Maintain positive cash flows
To increase the product line i.e. to include paper
boards, stationery etc.
Maintain average revenue growth rate = 20-25%
8. Financial Plan
Form of business : partnership
Initial Investment : Rs.36,847,000
Debt : 50% , Equity : 50%
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12. Key Issues
Unavailability of the specific machinery that is
used for recycling paper waste in Pakistan .
Costly infrastructure facilites in form of
interrupted and irregular power supply and high
transportation .
People will be reluctant to buy our productif we
do not market our product rightly .
Higher taxes and duties .
Competitors can enter .
13. Strengths
Excess availability of the raw materials such as
paper waste that is abundantly available
everywhere .
Cost efficiency .
Abundant availability of manpower .
Environmental friendly .
Lessening the garbage and litter in the society .