Data driven digital marketing & analytics (june 2020)

Ranked Top 5 Most Preferred Private Education Provider for Postgraduate
Degrees in Singapore (JobsCentral Learning Survey 2016)A

Aventis Executive Certificate in Data Driven Digital
Analytics is designed to meet the growing demands of
Top Executives across Asia. Data, artificial intelligence
and automation have transformed customer behavior
and disrupted the market.
Be equipped with the latest marketing trends and
strategies for building customer loytalty and expanding
market growth. Master Digital Marketing Strategy
including SEM, SEO, Social Media and beyond using a
systematic approach. Make an immediate impact in
your organization with a unified and coherent cross-
channel strategy that embrace new digital marketing
platforms.
EXECUTIVE CERTIFICATION
Course Duration
6 Weeks Online
2
Delivey Mode
4x "Live" Zoom Coaching
Course Fees
S$1,500
Certification
Digital Verified Certificate
Pathway to Graduate Diploma Qualification
For more information, please contact +65 9384 2258 | emily@aventisglobal.com

WHAT YOU'LL LEARN
Our Elite Instructors are highly experienced marketing professionals and
successful entrepreneurs that shares in-depth real life marketing experience
and valuable insights that helps you succeed in your role.
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2 / SOCIAL MEDIA MARKETING (SMM)
How to rank your website on Google through high quality content and keywords
How to grow your organic search traffic across your digital content through
onsite and offsite opportunities
Learn how to Identify organic tactics for ranking higher in search results.
3 / SEO & CONTENT MARKETING STRATEGY (CMS)
Learn how to create highly effective conversion funnels to turn traffics into sales
How to use existing customers behavioural insights to drive lookalike &
retargeting campaigns.
Gain clarity into who your audience is and what platform resonates with them
most.
4 / PERFORMANCE DRIVEN ANALYTICS (PDA)
1 / DATA DRIVEN MARKETING (DDM)
How to extract valuable Audience, Acquisition and Conversion insights through
Google Analytics.
How to measure and optimise your digital marketing performance across
different channels to achieve maximum return on advertising spend (ROAS)
Learn the critical features and functions of Marketing Analytics
How to rank your website on Google through high quality content and keywords
How to grow your organic search traffic across your digital content through
onsite and offsite opportunities
Learn how to Identify organic tactics for ranking higher in search results.

WHO IS THIS PROGRAM FOR?
This program is designed for leaders, managers, and senior executives seeking for an
extensive study on Digital Transformation to enhance their Business Strategy Model and
maximize profit by leveraging on opportunities created by Digital Transformation.
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In this online program, meet professional participants from across Asia in various industries
as you build you network and learn alongside them. This also serves as a unique platform for
top executives to discuss and reflect on key challenges in an interactive and exclusive
environment that allows them to exchange experiences with each other.
This online program provides you with a holistic learning experience that integrates rich,
interactive media such as videos, recorded lectures and e-learning activities and group
discussion with like minded peers through discussion forums.
LEARN & GROW YOUR NETWORK
WITH LINKEMINDED PROFESSIONALS

LEARN FROM INDUSTRY EXPERT
With a Masters in International Business from IESEG Paris, Vatsa's got extensive
international experience in working with start-ups across New York, Paris, Singapore,
Mumbai & Bangalore, a deep understanding of diverse cultural and
business practices, strong analytical skills and a background in the digital space. He has
consulted over 50+ startups across US, Brazil, France, Singapore & India by scaling and
growing their businesses online via creative growth hacks and digital marketing
strategies with achieving an overall transactional revenue of +50 Million USD.
MR VATSA VISHESH, FOUNDER OF STANDOUT MARKETING. GROWTH
MARKETER, EX-WALL STREET, SEO & CONTENT STRATEGIST
5
"We developed a great partnership with
Vatsa and StandOut. their dedication to
our website is evident in all aspect of the
site. We deeply appreciate their attention
to details and creative approach to
bringing our new exhibits to life online.”
Carrie Johnson, Director, PAIA
Consulting
“Thanks to Vatsa and Team, we have
successfully implemented a hyperlocal
digital marketing strategy for our business.
Job well done to Vatsa and the standout
Team – a young and dynamic, result
oriented team!”
K Vaibhav, Director, Flipkart
TESTIMONIALS

GRADUATE DIPLOMA IN
DIGITAL MARKETING AND
GAMIFICATION
In the digital era where traditional marketing is passing
the torch to online content, marketers today must be well
versed in the different digital platforms. Make an
immediate impact in your organisation with a unified and
coherent cross-channel strategy that drive customer
growth and loyalty.
The Graduate Diploma in Digital Marketing and
Gamification is a cutting edge programme that is designed
to provide candidates with a comprehensive examination
of tactics and strategies across social media, search engine
marketing, web analytics, gamification, email marketing
and video creation.
This program aims to equip you with the critical skills to
apply exciting new technologies and measure with
sophisticated analytics. Whether you are a recent graduate,
working professional looking for a career change or an
accomplished marketer, this programme will provide you
with the knowledge and skills to advance your career.
7
4 blocks of weekday
2 hours per week of zoom lessons
$6,000
6 months online, assignment based

Integrate new strategies and tactics with traditional marketing practices aimed to
reach new customers, build customer loyalty and advocates, retain customers and
improve overall profitability
Have an in-depth understanding of the methods, theories, concepts or ideas at the
forefront of knowledge pertaining to digital marketing
Build effective online marketing strategies for customer acquisition, conversion and
retention
Design effective marketing strategies that is aligned with business objectives
Confidently lead and execute digital innovation initiatives such as social media,
video innovations, location based services and mobile to marketing campaigns
Integrate marketing, advertising, sales and logistics across physical and digital
channels collect, analyze, and interpret digital marketing data to inform decision-
making
Have a comprehensive understanding of the strategic applications of digital
marketing using the very latest digital tools and practices available
Plan, create and deliver the marketing strategy that truly exploits the digital
channels your customers have adopted
Learn how to build a marketing-driven organization using strategies that support
better decision making.
KEY TAKEAWAYS
8For more information, please contact +65 9384 2258 | emily@aventisglobal.com

JOB SEEKERS
Gain certification and
knowledge in a truly niche
industry which will open you
to a world of exciting career
opportunities
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STUDENT'S
PROFILE
This graduate Diploma in Digital Marketing
and Gamification is aimed at those
working in an operational, supervisory or
management role who wish to develop
their knowledge of digital techniques and
their application to a number of marketing
related projects.
The student will typically be operating in or
aspiring to work in a digital marketing role
and will be required to create digital
solutions within the wider marketing plan.
The qualification will develop both
knowledge and the level of applied skills
required.
It is also suitable for Business managers
and leaders who are responsible for driving
innovation and growth, as well as seasoned
marketing practitioners, will gain a
practical understanding of what modern
marketing practice looks like from an
organizational perspective.
If your role includes attracting and
retaining customers in some way, or
delivering products and services, there's
something useful in this online program for
you. If managing a marketing team falls
under your responsibility, this program will
be especially appropriate, as it takes a
high-level strategic view.
CEOS
Make informed strategic
decisions for your business
and keep on top of the trend
ENTREPRENEURS
Discover what online
marketing channels would be
the right fit for your business
and how to implement your
Digital Marketing strategy to
improve overall profitability of
the business
SALES
PROFESSIONALS
Learn how to successfully
utilize Digital Marketing for
the generation of qualified
leads through effective
targeting strategies
GRADUATES OF
OTHER
DISCIPLINES
Career switch or to re-train or
up-skill in an industry that is
continually crying out for
qualified candidates
MARKETING
PROFESSIONALS
To add online to the
marketing mix and get the
most out of their Digital
Marketing channels.

2 / SOCIAL MEDIA
MARKETING
Learn what the key advantages are when
creating gamified environments and how
to use gamification to drive customer
engagement and motivation drive
motivation
3 / SEARCH MARKETING &
GAMIFICATION
Develop a holistic understanding of the
critical components of social media
marketing and how to develop an
effective social media marketing
campaign that will help you achieve your
organizational goals
4 / DIGITAL MARKETING
STRATEGY
1 / MARKETING ANALYTICS
AND RETURN OF
INVESTMENT
Demystify the use of data in marketing
and help you realize the power of
visualizing data for effective decision
making
Learn how to how companies successfully
transform their marketing strategy
through customer centric innovation
WHAT YOU'LL
LEARN
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PROGRAM
DURATION
Classes are conducted online over 4 blocks
of weekdays, 8pm - 10pm, to cater to the
needs of busy professionals. The entire
program may be completed within 6
months and above Curriculum for
Experienced Working Professionals
Developed and delivered by industry
practitioner.
This program is both academically rigorous
and practical-oriented. The curriculum is
closely aligned with industry practice and
the latest frameworks to give you
opportunities to apply your learning in the
real world.

REAL SOLUTION TO BUSINESS CHALLENGES
At Aventis, we believe that business concepts and theories are only effective if they can be
converted into business strategies and applied realistically. Aventis’s faculties are actively
engaged in the business industry and we also frequently engage business speakers to share the
latest knowledge of real-world business issues, challenges and solutions to the classroom.
Programs are 100% coursework based on problem-centered, real life cases. You are
encouraged to share, exchange their experience, providing a strong platform for effective cross-
fertilization of views and knowledge.
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APPLICATION
The total cost fee payable is SGD $6,000, price subjected to GST. Please contact us at
+65 9384 2258 or emily@aventisglobal.com for more information.
APPLICATION CRITERIA
A Bachelor’s degree or equivalent in any discipline, or;
Diploma Holders with minimum 5 years working experience
Mature Candidate above 30 years old with over 8 years working experience may
be considered on a case-by-case basis
APPLICATION PROCEDURE
Completed Application Form
Copies of academic certificate & transcripts
A current professional resume/CV
A copy of NRIC/Passport
Non-refundable Application fee of S$214
In order to complete the program,
PROGRAM FEES
GraduateDiplomainDigitalMarketing
andGamification

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FREQUENTLY ASKED QUESTIONS
WHY ARE DIGITAL MARKETING SKILLS
RELEVANT TODAY?
According to International Head Hunter & Recruitment firm Robert Walters Asia, there has
been an increasing demand for digital marketing candidates in the past 3 years, and it
looks likely to continue in the years to come as brands continue to use online platforms to
connect and engage with their target audiences. The demand for technology jobs in
Singapore grew by 20 percent in the last 12 months, according to a recent Salary
Benchmark 2019 report by recruiting firm Michael Page.
WHAT ARE THE CAREER OPTIONS IN
DIGITAL MARKETING?
Of particular interest, the report noted that there had been a surge in demand for digital
marketing talent in Singapore, with corporations seeking individuals who can push digital
strategy to the forefront. The obsession with a digital career is not going anywhere as there
are many reasons to pursue digital marketing as a career. And yet supply has struggled to
keep up as companies compete for qualified talent, particularly at junior to mid-levels of
seniority. Investing in this future-proof skill set can help you advance in your current
profession or explore a growing field.
WHAT ARE THE BACKGROUNDS OF OUR
STUDENTS?
Seasoned marketers or specialized marketers seeking to upgrade and diversify their
skill set and gain confidence with digital tools
Designers, copywriters, salespeople, and product managers looking to collaborate
more effectively with their marketing counterparts
Junior marketers, recent graduates, or career changers who are seeking a foundational
skill set and confidence to succeed on the jobs
Entrepreneurs, influencers and freelancers who want to grow their own business,
expand their client base, or turn a passion project into a reality
This programme attracts a wide diverse community of adult learners who have an
interest in running smart data and results driven digital marketing campaigns
Digital Marketing is one of the most popular entry-level or mid-career switch programme.
You’ll find a diverse range of students in the classroom, including:

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WHAT DOES MY TUITION FEES COVER?
Your tuition fees will cover access to all materials, case studies, classes and award of the
certificates. There is no other hidden charges.
WHAT IS THE TIME DEDICATED OUTSIDE OF
THE CLASSROOM?
On average, you are advised to allocate between 2 to 4 additional hours of self-paced
learning, practice and research outside the classroom.
WHAT IS THE KEY BENEFIT OF THIS
COURSE?
Our graduates will gain hand on practical skills set that are well sought after in the
industry. Upon completion of your course, you join a global alumni network and
community whose members are invested in one another’s success and to support lifelong
learning.
IS AVENTIS AN ACCREDITED INSTITUTION?
Aventis is registered with Skillsfuture Singapore. Till date, we have over 2,500 successful
alumni whom has graduated with us. Upon completion of the Graduate Diploma
programme, you are eligible to embark on the MBA or Masters in Global Marketing
programme with our Accredited University Partners from UK and USA.
WILL I EARN A CERTIFICATE?
Yes! Upon passing this course, you will receive a executive certificate or graduate diploma.
Thousands of our alumni across Asia has benefited from our suite of graduate and
professional certification courses

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WHO ARE THE INSTRUCTORS TEACHING?
Our pool of faculty are highly experience practitioners or successful entrepreneurs with a
passion for coaching and nurturing the next generation of talent. We work with a large
pool of experienced instructors around the world. Please speak with our Admissions
team to find out who is teaching the upcoming course in your location.
ARE THERE ANY PREREQUISITES?
The Executive Certificate is a beginner-friendly programme with no prerequisites, although
many students are familiar with basic digital marketing concepts and have
worked on digital campaigns at some level. For the graduate diploma, you will need to
meet our admission criteria to be eligible for the programme.
CAN I WORK FULL-TIME WHILE ENROLLED IN
THIS COURSE?
Yes! All of our part-time courses are designed for busy professionals with full-time work
commitments If you need to miss a session or two, we offer resources to help
you catch up. We recommend you discuss any distruptions with your instructor.
WHAT ARE MY FINANCING OPTIONS?
You have a choice to pay modular or the whole graduate diploma courses. You can also
secure financing through our banking partners for flexible monthly instalments.
WHAT PROJECTS WILL I WORK ON
DURING THE COURSE?
For your final project, you’ll work on a real-world marketing problem, crafting an end-to-
end campaign plan across multiple channels. You’ll set objectives and KPIs, engage with
customer. Your final presentation can also serve as a campaign case study for stakeholders
or as your portfolio for future employers.

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HOW DO I SECURE A SPOT IN A COURSE?
To ensure optimal learning experience, class sizes are limited. After submitting your
applications, you'll connect with an Admissions Advisor to determines whether or not the
course is a fit for your experience and goals. Once you’ve been accepted and have to make
the necessary payment to secure your spots.
WHAT PAYMENT METHODS DO YOU ACCEPT?
We accept check, bank wires, credit/debit card, and PayPal.
I’M AN ABSOLUTE BEGINNER WITH ZERO
EXPERIENCE OR KNOWLEDGE IN THE OBJECT
MATTER YOU TEACH. IS THIS COURSE SUITABLE
FOR ME?
Our courses are designed to pace gradually for beginners embarking on their digital
marketing journey. Our curriculum will enable you to explore the full suite of modern
marketing tools and put them to work for you, your company, and your career. These
courses are designed for beginners and no prior knowledge of a subject is required.

100 Orchard Road #04-100 Concorde Hotel Singapore 238840 Tel: 6720 3333 Fax: 6720 2222
Co. Reg. No. 200700458M Period: 20 May 2019 - 19 May 2021
www.aventis.edu.sg
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Data driven digital marketing & analytics (june 2020)

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