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B2B Summit 2016 - Finance industry

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B2B Summit 2016 - Finance industry

  1. 1. THE B2B MARKETING SUMMIT 2016 IS COMING!
  2. 2. Bigger and better than ever, this year’s summit is a chance for the best and brightest in B2B marketing to meet, connect and get their fix of insight and inspiration.
  3. 3. This year we’ve moved into a new, more spacious home – the Business Design Centre. And that means we’ll be able to host 850 people, allowing for even more cross-pollination of ideas.
  4. 4. A big stage demands big name speakers. And our keynotes certainly fit the bill. As well as hearing from marketing experts such as Joe Pullizzi and Carlos Hidalgo, we’ll be also joined by speakers with experience in finance such as Cara O’Nions of Vocalink
  5. 5. With a raft of talents from various different industries attending, we’ve been sure to make sure all tastes are catered for…
  6. 6. We’ve created six streams, allowing all our delegates to curate their own experience and make it as valuable as possible. Aside from events on the mainstage, there will be streams on: • Multichannel • Insight • Social • Content • Engagement • Technology
  7. 7. On top of this we’ll also be running a specialist B2B Leaders stream. Directed at our C-suite delegates, it’ll be invaluable to those taking a board-level view of the summit’s central topics.
  8. 8. As for our other streams, here’s what you can expect...
  9. 9. Multichannel In this era, no one channel ever owns the conversation. Indeed, with most of us consuming content on multiple screens at once – even owning an audience’s attention is a challenge. Which is all the more reason to ensure your message is carried through the right mix of mediums. You may be particularly interested to hear Gail Baillie of Standard Life on The Rise of Fusion Marketing.
  10. 10. Insight If you don’t know, you can’t act. This stream is all about finding innovative new ways to getting the information that leads to sound decision-making and opens up new possibilities. Alex Naylor of Barclaycard, for instance, will be exploring the growing role of people- to-people marketing.
  11. 11. Social If you want to have your say (or just listen to your audience have theirs) you need to be part of the conversation. Our social stream is dedicated to making more of the platforms at your disposal. Marissa Pick of the CFA institute will be among the voices lending us the benefit of their expertise on the topic.
  12. 12. Content The role content plays in marketing, and the approach businesses take in producing it continues to evolve – but the old maxim still rings true: content is king. In this stream you’ll learn how to ensure what you produce is meaningful and effective.
  13. 13. Engagement Once you’ve captured an audiences attention, the way you go about interacting with them can make or brake your campaign. The engagement stream is all about securing the former and dodging the latter.
  14. 14. Technology We’re being furnished with an ever-increasing arsenal of weapons to help us get our message across. But it takes the human traits of good judgment and inventiveness to make them effective. Throughout the summit we’ll be running hands on demonstrations of how you can use new tools to solve old problems.
  15. 15. The RE:FRESH Competition It’s not all about the speakers, of course. We want you to have your say on how you see things developing in the world of B2B marketing. If you’ve got an idea that you think could shake up the industry, be it and app or a festival – let us know. You can explain your idea in any form you like, from an explanatory video to a SlideShare like this one...
  16. 16. A winner will be picked on the day by our panel of experts. They’ll receive tickets to the B2B Awards in November and will have their idea showcased in B2B Marketing magazine, as well as at the summit itself. To enter, email your entry to events@b2bmarketing.com by the 10th of June
  17. 17. So there we have it. It’s going to be an incredible event – one we’re sure you’ll not want to miss. To reserve your place visit: www.eiseverywhere.com

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