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BDO AMBITION SURVEY 2011 Global opportunities SUMMARY OF GLOBAL RESULTS BDO / Strategy One September 2011
METHODOLOGY All survey respondents and companies were required to satisfy specific criteria: C-suite CFOs, FDs and other Heads of Finance - all reporting to the CEO Have global revenues of between US $50m – US $1bn Have international offices outside their headquartered country Expect revenues representing the international side of their businesses to account for a higher or about the same proportion in the next 3 years Companies operating in one of the following  sectors or industries: Financial services, Manufacturing, Real estate & construction, TMT (Technology, Media, Telecommunications), Retail, Natural resources, Professional services, Tourism/ leisure/ hospitality, Transport and utilities ,[object Object]
Fieldwork was conducted between 23 May & 8 July 2011BDO Ambition Survey 2011 Page 2
KEY FINDINGSExpanding abroad: opportunities ,[object Object],CFOs’ business plans back their confidence:  on average they expect 44% of revenue in 3 years’ time to come from international sources (up from 37% now) ,[object Object]
CFOs see China as having 3 times the business opportunity of Brazil, the UK or France.  However, China is a gamble as it has the most reward and the most risk factors of any countryChina, USA and Germany are the top 3 global investment destinations and sources Page 3 BDO Ambition Survey 2011
KEY FINDINGS CONTINUTEDExpanding abroad: making it happen  ,[object Object]
CFOs are in a hurry to expand - they expect to open an office within a year of making a decision, which means that aligning customers, staff, partners, distributors, advisers and bankers is critical
Most businesses act fast once a decision to open a new office is made
Internal sources and existing customers are the most trusted sources when expanding
For external advice, accountants/ tax advisers are the most trusted professionals
Most businesses will expand in their core sector, with existing products and servicesPage 4 BDO Ambition Survey 2011
KEY FINDINGS CONTINUTEDExpanding abroad: good advice ,[object Object],Do thorough research to improve your knowledge of the market Recruitment of good staff is key to success Find good partners in the region Have a strong business plan Make sure you understand the culture and language Page 5 BDO Ambition Survey 2011
BUSINESS OPPORTUNITIES AND CHALLENGES Page 6 Client name - Event - Presentation title
CONDUCTING BUSINESS ABROAD HAS BECOME MORE DIFFICULT IN THE LAST 3 YEARS Page 7 BDO Ambition Survey 2011 Much more difficult
HIGH CFO CONFIDENCE IN COMPANY’S OVERSEAS EXPANSION Page 8 BDO Ambition Survey 2011 Much more difficult
COMPANIES IN ALL COUNTRIES SURVEYED EXPECT MORE FUTURE REVENUE TO COME FROM ABROAD  Page 9 BDO Ambition Survey 2011 Much more difficult
MOST COMPANIES ARE LOOKING TO EXPAND IN CORE SECTOR Page 10 BDO Ambition Survey 2011 Much more difficult
MARKET SIZE AND GROWTH OPPORTUNITIES DRIVE INTERNATIONAL EXPANSION Page 11 BDO Ambition Survey 2011 Much more difficult
COMPANIES NAVIGATE A RANGE OF CHALLENGES IN INTERNATIONAL EXPANSION Page 12 BDO Ambition Survey 2011 Much more difficult
THE BIGGEST CHALLENGES RELATE TO RED TAPE AND FINDING THE RIGHT PEOPLE Page 13 ,[object Object]
Local people- Japanese businesses, Prof services/ Transport & utilities, and those expanding In India
Currency- Chinese/ Brazilian/ German businesses, and those expanding in US/ Canada
Competition- Chinese, German and French businesses, Retailers, businesses expanding with new products & services , and those expanding into Europe

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BDO Ambition Survey 2011 - Global opportunities

  • 1. BDO AMBITION SURVEY 2011 Global opportunities SUMMARY OF GLOBAL RESULTS BDO / Strategy One September 2011
  • 2.
  • 3. Fieldwork was conducted between 23 May & 8 July 2011BDO Ambition Survey 2011 Page 2
  • 4.
  • 5. CFOs see China as having 3 times the business opportunity of Brazil, the UK or France. However, China is a gamble as it has the most reward and the most risk factors of any countryChina, USA and Germany are the top 3 global investment destinations and sources Page 3 BDO Ambition Survey 2011
  • 6.
  • 7. CFOs are in a hurry to expand - they expect to open an office within a year of making a decision, which means that aligning customers, staff, partners, distributors, advisers and bankers is critical
  • 8. Most businesses act fast once a decision to open a new office is made
  • 9. Internal sources and existing customers are the most trusted sources when expanding
  • 10. For external advice, accountants/ tax advisers are the most trusted professionals
  • 11. Most businesses will expand in their core sector, with existing products and servicesPage 4 BDO Ambition Survey 2011
  • 12.
  • 13. BUSINESS OPPORTUNITIES AND CHALLENGES Page 6 Client name - Event - Presentation title
  • 14. CONDUCTING BUSINESS ABROAD HAS BECOME MORE DIFFICULT IN THE LAST 3 YEARS Page 7 BDO Ambition Survey 2011 Much more difficult
  • 15. HIGH CFO CONFIDENCE IN COMPANY’S OVERSEAS EXPANSION Page 8 BDO Ambition Survey 2011 Much more difficult
  • 16. COMPANIES IN ALL COUNTRIES SURVEYED EXPECT MORE FUTURE REVENUE TO COME FROM ABROAD Page 9 BDO Ambition Survey 2011 Much more difficult
  • 17. MOST COMPANIES ARE LOOKING TO EXPAND IN CORE SECTOR Page 10 BDO Ambition Survey 2011 Much more difficult
  • 18. MARKET SIZE AND GROWTH OPPORTUNITIES DRIVE INTERNATIONAL EXPANSION Page 11 BDO Ambition Survey 2011 Much more difficult
  • 19. COMPANIES NAVIGATE A RANGE OF CHALLENGES IN INTERNATIONAL EXPANSION Page 12 BDO Ambition Survey 2011 Much more difficult
  • 20.
  • 21. Local people- Japanese businesses, Prof services/ Transport & utilities, and those expanding In India
  • 22. Currency- Chinese/ Brazilian/ German businesses, and those expanding in US/ Canada
  • 23. Competition- Chinese, German and French businesses, Retailers, businesses expanding with new products & services , and those expanding into Europe
  • 24. Culture/ language- Chinese/ Japanese/ Australian/ French businesses, and businesses looking to expand in India/ BrazilBDO Ambition Survey 2011 Much more difficult
  • 25.
  • 26. Channels of distribution - German/ Brazilian/ Russian/ Chinese companies, Manufacturers and businesses expanding into Russia
  • 27. Product development - Brazilian & Chinese businesses, Manufacturers and businesses expanding into Western Europe/ US/ Russia
  • 28. Capital - UK/ Saudi, Real Estate and Natural Resources companies
  • 29. Brand & marketing - Companies from all BRIC countries + Japan, Financial services businesses and Manufacturers
  • 30. Acquisitions’ North American, German, French, and Australian companiesBDO Ambition Survey 2011 Much more difficult
  • 31.
  • 32. German (62%), Chinese (53%) and Russian businesses (50%) put more trust in clients/ existing contacts
  • 33. Accountants/ tax advisers are most widely used in the UK/ Netherlands (52%), Australia (50%) and USA (46%)
  • 34. Australians and North Americans are more likely to turn to law firms (52% and 41%)
  • 35. German and Chinese businesses are far more likely to turn to trade organisations, etc (42%/ 33%)
  • 36. Chinese businesses are by far the most likely to turn to Government agencies (42%)
  • 37. Brazilian businesses show the greatest trust in market research (44%)BDO Ambition Survey 2011 Much more difficult
  • 38. GAINING FUNDING FOR INTERNATIONAL EXPANSION IS NOT GENERALLY A COMMON PROBLEM Page 16 Difficulty gaining funding? BDO Ambition Survey 2011 Much more difficult
  • 39. LOCAL KNOWLEDGE AND PEOPLE ISSUES ARE KEY WHEN EXPANDING INTERNATIONALLY Page 17 BDO Ambition Survey 2011
  • 40. BDO GLOBAL MARKET OPPORTUNITY INDEX Page 18 Client name - Event - Presentation title
  • 41. GLOBAL MARKET OPPORTUNITY INDEXExplanation Page 19 BDO GLOBAL MARKET OPPORTUNITY INDEX The index was created from CFOs’ stated intentions to expand in specific countries.  The arithmetic mean of 100 is based around intention to expand to all 18 countries listed   PROCESS CFOs’ stated intentions to expand into specific countries were based on the frequency of CFO mentions of expanding into a country, and the priority order of the country being mentioned, up to a third mention We correlated the ‘Specific countries that will be a focus for general expansion in the next three years’ against a pre-determined list of nineteen opportunity factors and sixteen challenge factors The 6 most important factors driving opportunity for expansion were: market size, ease of entry, people and culture, market potential, acquisition opportunities, and better opportunities abroad than at home     BDO Ambition Survey 2011
  • 42. GLOBAL MARKET OPPORTUNITY INDEXExplanation continued Page 20 The 5 top challenge factors were: geo-political risks, finding the right local people, in-market competition, red tape and corruption, and having money and resources to expand. This enabled us to determine which countries offer the greatest opportunities in the foreseeable future Overall Opportunity Index is based on intention to expand internationally in three years’ time and the number of CFO mentions of a given country being expanded into BDO Ambition Survey 2011
  • 43. CFOS SEE CHINA AS OFFERING THE GREATEST EXPANSION OPPORTUNITY: USA IS A CLOSE SECOND CFOs see China as having THREE times the business opportunity of UK, Brazil or France Page 21 BDO Ambition Survey 2011
  • 44. OPPORTUNITIES AND CHALLENGES DRIVING EXPANSION Page 22 BDO Ambition Survey 2011
  • 45. CONTACT:International Executive Office, Brussels, BelgiumTel: +32 2 778 01 30 © Brussels Worldwide Services BVBA, September 2011 Page 23 Client name - Event - Presentation title

Notes de l'éditeur

  1. Image title slide (Slide layout option: Title Slide-Image)An alternative image title slide is available.The image on this slide is an example of an approved image from the BDO Brand Centre*, any of which can be used as an alternative to the colour block title slide. Images should be scaled to align with the typographic grid and should be of sufficient size to fit within this space at 96ppi resolution. Colour images to be used in your presentation should be specified as RGB colour. Please note that the image in this template is included as a placeholder example only.Headings and subheadings are preset to appear in BDO Red. The third line of a title, if necessary, is set to appear in BDO Teal. When placing text on an image please always use BDO Red or white text.* If you wish to use this image it must be purchased. Please visit the BDO Brand Centre for more information
  2. 2 column text slide with title, body text and bulleted text levels (Slide layout option: Two Content)This slide exists as a ‘slide master’. Text is entered directly into the prompt boxes provided when a new ‘Two Content’ slide is inserted from the slide layout options. The ‘slide master’ also includes the correctly sized and positioned BDO logotype and other graphic elements.All the slide title text is in BDO Red, Trebuchet MS bold, 24pt. upper case. Where there is a sub-heading, the second line should be changed to BDO Teal.Within the text box there are four levels of text:Level 1 – Body text set in 18pt. Trebuchet MS Regular in BDO Grey with single line spacing. This also includes preset additional .2 line spacing which appears between paragraphs. Subsequent lines of copy do not have an indent on this text level.Level 2 –Bulleted text set in 18pt. Trebuchet MS Regular in BDO Grey with single line spacing. This also includes preset additional .2 line spacing which appears between paragraphs. All bullet points are round and in BDO Grey and subsequent lines of text are indented to maintain text alignment.Third level – Bulleted text set in 14pt. Trebuchet MS Regular with single line spacing. This also includes preset additional .2 line spacing which appears between paragraphs. All bullet points are en dashes and in BDO Grey and subsequent lines of text are indented to maintain text alignment.Fourth level – Bulleted text set in 14pt. Trebuchet MS Regular in BDO Grey with single line spacing. This also includes preset additional .2 line spacing which appears between paragraphs. All bullet points are en dashes and are in BDO Grey and subsequent lines of text are indented to maintain text alignment.Within body text, subheadings should be set at the same size in Trebuchet MS Bold, BDO Red. To advance to each level from the previous one, select ‘Increase List Level’ on the ‘Paragraph’ ribbon tab. To return to the previous level, select ‘Decrease List Level’ on the ‘Paragraph’ ribbon tab. The starting position of the text is fixed but the text box will grow if text extends beyond the depth determined by the ‘slide master’. Care should be taken to keep text within the boundary of the bottom margin.Start a new page if necessary.
  3. 2 column text slide with title, body text and bulleted text levels (Slide layout option: Two Content)This slide exists as a ‘slide master’. Text is entered directly into the prompt boxes provided when a new ‘Two Content’ slide is inserted from the slide layout options. The ‘slide master’ also includes the correctly sized and positioned BDO logotype and other graphic elements.All the slide title text is in BDO Red, Trebuchet MS bold, 24pt. upper case. Where there is a sub-heading, the second line should be changed to BDO Teal.Within the text box there are four levels of text:Level 1 – Body text set in 18pt. Trebuchet MS Regular in BDO Grey with single line spacing. This also includes preset additional .2 line spacing which appears between paragraphs. Subsequent lines of copy do not have an indent on this text level.Level 2 –Bulleted text set in 18pt. Trebuchet MS Regular in BDO Grey with single line spacing. This also includes preset additional .2 line spacing which appears between paragraphs. All bullet points are round and in BDO Grey and subsequent lines of text are indented to maintain text alignment.Third level – Bulleted text set in 14pt. Trebuchet MS Regular with single line spacing. This also includes preset additional .2 line spacing which appears between paragraphs. All bullet points are en dashes and in BDO Grey and subsequent lines of text are indented to maintain text alignment.Fourth level – Bulleted text set in 14pt. Trebuchet MS Regular in BDO Grey with single line spacing. This also includes preset additional .2 line spacing which appears between paragraphs. All bullet points are en dashes and are in BDO Grey and subsequent lines of text are indented to maintain text alignment.Within body text, subheadings should be set at the same size in Trebuchet MS Bold, BDO Red. To advance to each level from the previous one, select ‘Increase List Level’ on the ‘Paragraph’ ribbon tab. To return to the previous level, select ‘Decrease List Level’ on the ‘Paragraph’ ribbon tab. The starting position of the text is fixed but the text box will grow if text extends beyond the depth determined by the ‘slide master’. Care should be taken to keep text within the boundary of the bottom margin.Start a new page if necessary.