Jambey Clinkscales gave presentation on "The Value of Cloud in the Business Technology Ecosystem" at the 2011 BDPA Technology Conference in Chicago. Jambey shared his thoughts on the workshop during BDPA iRadio Show interview held on August 28, 2011 --> http://www.blogtalkradio.com/bdpa/2011/08/29/bdpa-iradio-workshop-presenters Workshop Presenter: Jambey Clinkscales Capabilites and Program Manager, HP Enterprise Services Topic: The Value of the Cloud in the Business Technology Ecology BDPA New York Chapter

1. The Value of “Cloud” in the
Business Technology Ecosystem
Jambey Clinkscales
HP Enterprise Services
August 3 – 6, 2011
Chicago, IL

2. TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Strategy Exercise
• Business Outcome
2
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3. The Cloud (r)evolution:
Solving problems that current
technology models can’t solve
Service providers Service consumers
Decoupling Information
services and New connections
relevance
data
Massively New capabilities
scalable
applications Flexible
consumption
New access
Existing apps
and Contract-
infrastructure Technology over the internet based
consumption
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4. X Quarter NBOD Meeting2007 National BDPA 4
Technology Conference

5. Cloud computing defined: NIST
National Institute of Standards and Technology
• Cloud computing is a model for enabling convenient, on-
demand network access to a shared pool of configurable
computing resources (e.g., networks, servers, storage,
applications, and services) that can be rapidly provisioned
and released with minimal management effort or service
provider interaction.
 Three service models: SaaS, PaaS, IaaS
 Four deployment models:
 public, private, hybrid, community

6. Cloud Services
Shared and Standardized
User User User User User User User User User User
1 2 1 2 1 2 1 2 1 2
Data Data Data Data Data Data Data Data Data
App App App App App App App App
Platform Platform Platform Platform Platform Platform Platform
Infra Infra Infra Infra Infra Infra
Dedicated IaaS PaaS SaaS SaaS
delivery
Shared

7. X Quarter NBOD Meeting2007 National BDPA 7
Technology Conference

8. The Forecasting Nightmare
Cost
Large Capital Wasted Money Bad Things
Expenditures Happen
Forecasted Load
Traditional Infrastructure
Actual Load
The Getting
Started Tax Cloud Computing
Time
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9. WORKLOADS ARE SHIFTING TO CLOUD
PRIVATE PUBLIC
CLOUD1 CLOUD1
Collaborative Applications Email
Server Capacity On Demand
IT Helpdesk Personal Productivity Apps
IT Management
Data backup/archive services Website Creation & Management
Business Apps (CRM, ERP)
Storage Capacity on Demand
Data Analysis and Mining
Tech. Computing Apps
App Dev. & Test
Custom Applications
Applications with sensitive data
TRADITIONAL IT
Each company has unique needs that must be assessed to determine the right destination for
each workload – but in all cases, IT must manage across the hybrid environment
Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization,
rated 4 or 5 on 1-5 scale, IDC May 2010 - Source: IDC, EB Strategy Analysis
9

10. Technology drives
better business outcomes
Business
Strategy
Technology
Business
-enabled Outcomes
Services
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11. IT’s job: Source services that
result in the right business outcome
IT organization Business
Cloud internal service provider outcomes
Accelerate
Value Delivered
Value Sourced growth
Hosted,
managed, Service
outsourced portfolio Lower costs
Mitigate
risk
Internal
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12. Technology-enabled services
Supply Chain
Cloud service provider
IT organization
Global-class internal service provider
software Business
users
Massive scale-out Cloud
infrastructure services
S
Enterprise-class
Business
software In-house
S outcome
Dedicated and shared services
infrastructure
Hosted / outsourced
service provider S
Hosted
services
Enterprise-class
software
Dedicated and shared
infrastructure
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13. Business outcomes from
technology-enabled services
Technology-enabled services
Global-class cloud services
“public cloud”
Cloud-class Infrastructure Utility
“X”
as a Business
outcome
service
Enterprise-class applications
“private cloud”
Enterprise-class Infrastructure
Utility
13
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14. TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Strategy Exercise
• Business Outcome
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15. Scale-out service providers
15
30 August 2011 HP Confidential

16. The Amazon Network
16
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17. TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Strategy Exercise
• Business Outcome
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18. Private Cloud Computing
Private cloud computing is a style of
computing where scalable and elastic
IT-enabled capabilities are delivered as
a service to internal customers using
Internet technologies”
Source: Gartner, Inc. “Q&A:
The Many Aspects of Private Cloud Computing” by
Thomas J. Bittman, October 22, 2008
18 30-Aug-11

19. A private/internal cloud
A private/internal cloud is predicated on a
shared delivery model for existing IT
workloads
Shared Resources shared Resources shared
across workloads across workloads
75%
Resources
Dedicated Resources dedicated
dedicated
to each workload
to each workload
Off premises
Service provider’s data
center
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20. A private/internal cloud
Essentially a shared delivery model for existing IT
workloads
Private business Public business
Native
services services
cloud
Systems and software design
Shared Resources shared cloud”
“Private Resources shared
across workloads across workloads
75%
Resources
Dedicated Resources dedicated
dedicated
to each workload
to each workload
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21. Private/internal cloud
Requires a service-centric delivery
and consumption model
IT organization Business
Service portfolio
people
Blade provisioning Web site service Sales Forecasting
service service
Services Services
Delivered Consumed
Business services
App service
Data services
Infrastructure service
21 30-Aug-11

22. TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Discovery Workshop
• Business Outcome
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23. Delivery models
Key
S
Shared A A A A service
resources
A A A A A
app
Dedicated
resources
A A A A A A server
On premises Off premises
Customer-owned data center Service provider’s data center
23
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24. Most customers today want to move
towards to shared resources
often called “private” cloud
Key
S
Shared A A A A service
resources
A A A A A
app
Dedicated
resources
A A A A A A server
On premises Off premises
Customer-owned data center Service provider’s data center
24
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25. Others want to use a service provider
for their shared resources
Key
Shared A A A A
resources S
A A A A service
A
app
Dedicated
resources
A A A A A A
On premises Off premises server
Customer-owned data center Service provider’s data center
25
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26. Cloud S S S S S S S
services
S S S S S
Key
S
Shared A A A A service
resources
A A A A A
app
Dedicated
resources
A A A A A A
server
On premises Off premises
26 Customer-owned data center Service provider’s data center
30-Aug-11

27. IT Transformation
vs. cloud computing
Enterprise-class IT services Global -class
IT “islands” “Pooled” resources/shared infrastructure
1:1 Virtualized Automation: Agility:
binding Infrastructure: lower mgmt ability to
workloads: improved cost; eliminate source services Cloud
machines utilization human error from CHASM
anywhere Services
DEDICATED VIRTUALIZED AUTOMATED SERVICE
CENTRIC
Requires Application
IT Transformation Changes
Application Agnostic
$X $X/(2-3) $X/10
Cost continuum
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28. Application Transformation to Cloud
Application
Modernizati
Modernization on project
Assessment
App. Rat.
Assessment +
AT2C Assessment
Global -class
Application
Rationalization Cloud
Assessment Services
Application
TEW
AT2C
Assessment

29. HP Application Security –
Secure Software Development Life Cycle
CLOUD INFRASTRUCTURE
SECURITY SERVICES
HP SERVICES
Assess, Design, Develop, Implement, Manage
APP
APP
THREAT FORTIFY TIPPING ARCSIGHT
SECURITY
ANALYSIS POINT
CENTER
REVIEW
ENSURE ASSESS ASSESS PROTECT MONITORING,
DEVELOPER CORE & FRONT-END AGAINST REPORTING &
AWARENESS & BACK END & API’S KNOWN & COMPLIANCE
EDUCATION CODE ZERO DAY
THREATS
29

30. STRATEGIC ROLE OF IT CHANGING
IT becomes the builder and broker of services
TRANSFORM legacy MANAGE AND
infrastructure and SECURE across
applications and legacy applications
processes and cloud assets
CONSUME
BUILD on-premises
off-premises
cloud services
services
securely
30

31. HYBRID DELIVERY INCREASES BUSINESS
VALUE
Reduces time for new projects and increases revenue opportunities
Architecture Resource Resource
Vendor
Design &
Selection
Deployment Processing
Engineering & Turn-Up Allocation
TRADITIONAL
Platform- Res Reduction in time and risk
Based Processing
PRIVATE AND Dev Alloc
PUBLIC CLOUD
Processing
Platform- Improved market
Alloc
Platform-
Based
Based
HYBRID Dev
Dev responsiveness and agility
DELIVERY
31

32. HP: COMPLETE SOLUTIONS
FOR HYBRID DELIVERY
Seamless heterogeneous management, security
and governance of services across traditional,
public, and private cloud
MANAGE AND SECURE
Cloud and existing IT services
BUILD CONSUME
Turnkey Cloud Enterprise
Flexible,
Solutions for cloud
private and Private &
Burst services secure
public clouds Public Clouds
enterprise
with full cloud cloud services
service TRANSFORM
Infrastructure and applications for the
automation Cloud
Consulting services to plan,
design, and implement cloud
32

33. START NOW
MANAGING, SECURING AND GOVERNING
TRADITIONAL, PUBLIC & PRIVATE CLOUD SERVICES
CLOUD SERVICE
AUTOMATION
MANAGE AND SECURE
Cloud and existing IT services
BUILD
Cloud CONSUME
BUILDING TURNKEY PRIVATE & Solutions for Burst Enterprise DELIVERING HP ENTERPRISE
PUBLIC CLOUDS Private & cloud CLASS CLOUD SERVICES
Public Clouds services
TRANSFORM
Infrastructure and applications for the Cloud ENTERPRISE CLOUD
CLOUDSYSTEM SERVICE - COMPUTE
TRANSFORMING TO HYBRID DELIVERY WITH WORLD CLASS
CONSULTING SERVICES
CLOUD DISCOVERY WORKSHOP
33

34. •
•
ESSN CloudSystem
TS Cloudstart
ES WorkPlace360 Services
Decision Tree for Hybrid Delivery
ES HP Utility Services
• ESSN Cloud Maps
• TS Cloud Design Services (Msg & Collaboration) ES Enterprise Cloud Services–
Compute
ES BPOS-D
ES HP Utility Services Infrastructure
Build
Client ES Virtual Development Environment
decision (VDE) (future)
Cloud ES Web Hosting
(through Aops)
Database
ES HP Utility Services
(Database Package)
Traditional
Outsourcing
ES HP Utility Services
(ERP Package)
ES ITO
ES Enterprise Applications
• ES App Transformation to Cloud Sandbox QA (future)
ES Apps • TS Cloud Discovery Workshop
• TS Cloud Roadmap Services
• TS Cloud Security Assessment Services
ES CloudSystem Matrix
ES BPO Management Service
• HPSS Cloud Service Automation
• HPSS Cloud Assure
ES Industry

35. TOPICS
• Cloud Overview
• Public Cloud
• Private Cloud
• IT Delivery Models
• Cloud Strategy Exercise
• Business Outcome
35
30-Aug-11

36. Cloud Services and Sourcing Strategy
Business • Public Cloud • Transform • Efficiency
Application • Private Cloud • Build • Stability
Workload • In-House • Consume • Elasticity
• Outsource • Savings
• Custom Applications • • •
• Sensitive data • • •
• Website: customer • • •
• Email and OWA • Public Cloud • Consume • Savings
• Personal Productivity • • •
• IT Management • • •
• Business (CRM, ERP) • • •
• App Dev & Test • • •
• Data Analysis/Mining • • •
• Technical Computing • • •
• IT Help Desk • • •
• Collaboration Apps • • •
• Data Back & Restore • • •
36

37. TOPICS
• Cloud Overview
• Cloud Discovery Workshop
• IT Delivery Models
• Public Cloud
• Private Cloud
• Business Outcome
37
30-Aug-11

38. Every service needs to
result in the right business outcome.
Technology-enabled services
Global-class cloud services
Cloud-class Infrastructure Utility
“X”
as a Business
outcome
service
Enterprise-class applications
Enterprise-class Infrastructure
Utility
38
30-Aug-11

39. Managing the hybrid enterprise
service ecosystem
Takes new kind of leadership
Cloud
Lines of
Value Sourced business
Hosted, Enterprise
Business
managed, IT S outcome
outsourced
Business
functions
Internal
39
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40. Summary
Cloud Overview
• The Cloud services provide global class, highly scalable elastic services,
delivered and consumed over the internet through an as-needed, pay-per-
use business model.
IT Delivery Models
• Moving from dedicated delivery to technology-enabled,
elastic services portfolio with Public and Private sourced
Cloud services driving strategic business outcomes.
Cloud Strategy Exercise
• Cloud concepts and architecture, the transformation journey, the service
portfolio, financials and ROI, Converged infrastructure, security and
availability, Service management, governance and organization, and the
cloud roadmap.
Business Outcome
• Moving from IT management to service management. Every thing is a
service, and every service has to deliver business value.
40

41. Thank you
Jambey Clinkscales
HP Enterprise Services
Infrastructure Modernization Practice
Phone: 917.731-1236, cell
jambey.clinkscales@hp.com
For more on HP Cloud Computing services visit;
www.hp.com/go/cloud
Unleash the power of an Instant-On Enterprise.