BKA Content's presentation at SMX East 2016 on humanizing your brand and social media accounts.

1. Content Marketing:

2. • Founded in 2009
• Industry Leading Content Provider
• Service Agencies, SMBs & Enterprises
• Offer Account Management
• No Monthly Minimums or Contracts
• Hand-picked, Experienced U.S. Writers
• Dedicated Writing Teams
Who are we?

3. Why Humanize
Social Media
Content?

4. Gathering faceless followers
who never interact with your
brand isn’t enough in today’s
competitive marketplace.
You need followers that:
• Engage with your brand
• Form emotional connections
• Become an audience of loyal customers/brand
ambassadors

5. First, think about your personal social media accounts.
What types of people do you avoid?
• #humblebrag
• Run-of-the-mill updates
How do you achieve this?
What types of people do you interact with?
• People who emotionally uplift you
• People who make you laugh
• People who have legitimate questions or
recommendations you can be a part of
• FRIENDS

6. • Set clear standards for what’s
appropriate to post
• Talk like a REAL person
(conversational)
• Don’t shy away from humor,
emojis, and a little informality
• A little personality goes a long way
1. Use a Personable Voice
Tip: Try riding the wave of trends. Find a way
to inject your company into (random) Holidays,
trending hashtags, timely topics.

7. Examples:

8. Examples:

9. 2. Stop the Me, Me, Me Posts
• Limit blatant promotional/advertising posts
• Highlight your followers’ pictures /posts
/contributions when appropriate
• Builds an emotional connection
• Non-aggressive way to promote your products
and services
• Celebrate your fans
Tip: Search social media platforms for mentions of your company,
social media handles or related hashtags. Also, when using pictures,
make sure to give full credit to original photographer and follow
copyright regulations.

10. Examples:

11. 3. Listen and Respond like a Person
Tip: Try addressing customer complaints (or
praise) in a public space. Be sincere and
match your customers’ voices in response, like
a real person would.
Social Media should NOT be a one-way communication channel!
• Listen and respond, in addition to talking.
• Respond to both positive AND negative comments.
• Be sincere and try to understand and resolve negative issues
• Ask questions
• Tailor personalized messages

12. Examples:

13. Examples:

14. 4. Show Them the Funny
Tip: You may need to test some different types
of posts in order to find the humor “sweet spot”
of your followers. Try walking the line both
ways, and take some risks in order to find
something that sticks.
• Humor is the universal appeal for making content viral
• Triggers emotional response = positive association
• Fosters sense of community
• Creates better brand recall
• Gives you insight into your audience

15. Examples:

16. Conclusion
• Be funny, weird, charming, silly, cheesy (or whatever unique
attribute makes up your brand identity)
• Talk about your customers, talk about interesting articles
related to your industry, tell a few jokes once in a while
• Ask questions, start conversations, join in conversations
• Monitor and respond to what your audience is saying
• Create content that evokes emotion
• Treat every one of your customers like a close friend!

17. www.bkacontent.com
If you need custom content, come visit
us at Booth #442!
Thanks for listening!