2. Todays program
The challenge of change
Communicating change
Driving strategic direction in tough times
Discussion
3. What the boss is saying
We will merge This is a great
with company opportunity for the
XXX company to reach
new markets
We have a
detailed plan
It’s going to be
great!
4. What are employees hearing
We will merge
with company Bla Bla
XXX
Bla Bla
Bla Bla
5. What the boss thinks the employees are thinking
I will immidiately
start planming my I miss a little info – I
part of this will find it myself
project
This is a great idea! Perhaps I should
also do xxx and yyy
to help the process
6. They should have
What employees actually think! done this years
ago – but they
never listen to my
New markets? advice
I wonder if this
Perhaps this is my
means I will no
chance to get a
longer share my
job in England!
office with Peter
Oh No! not again! That’s what they
said to YYY
company – and then
120 people were
He doesn’t have a laid off
clue. He has no
idea what is going
I’ll bet you this
on.
means another
reorganization of
our department
They have said
After the merger, stuff like this
he will get fired. before – but it
Maybe I can get a never happens
chance for a
promotion
9. It’s all about : ”What’s in it for me?”
Personal gain I’m better off after this
Personal involvement I invented this
Inspiring goals I want to make this come true
Inspiring leaders I want to follow that guy
Strong company culture I feel great here
Source: Bo Øksnebjerg
10. Change is not linear
Accept
Time
Source: Bo Øksnebjerg
12. But it also requires a series of small moves
Accept
Launch of the
new strategy
Time
Source: Bo Øksnebjerg
13. The ’Attention makers’
Accept
Large, coordinated
initiatives set the agenda
Time
Source: Bo Øksnebjerg
14. Everyday changes
Accept
Managers and
’small everyday
changes’ keeps up
momentum
Time
Source: Bo Øksnebjerg
15. Communications
Accept
Communications
’fill the gaps’
Time
Source: Bo Øksnebjerg
16. The 4 phases to succes
Communicating progress
Source: Bo Øksnebjerg
17. Reactions to a big change process
Inattention Engaged
Denial Responsability
Fear Negotiation
Anger Acceptance
Employee A
Source: Adams 1976
18. Employees respond later than managers
Inattention Engaged
Denial Responsability
Fear Negotiation
Anger Acceptance
Manager A Employee B
Source: modified from Adams 1976 by Bo Øksnebjerg
19. Only 4 out of 10 knows the goals of their organization
20. Imagine if only 4 out of 10 knew that the
Apollo project was aiming for the Moon …
23. But they see 72 different objectives
”What is the objective for the creation of the new GEOCENTER?”
MOST SAY: ”Have no idea”
COPERATION: ”Cooperation”, ”Synergy”, ”Utilize ressources better”
ECONOMY: ”Cost reductions”, ”Make more money”, ”Rationalizations”
IDEOLOGY: ””Advance knowledge of the Geosciences”
VISIBILITY: ”Visibility” , ”Prestige”, ”Bosses that wants brass plates in
front of the buildings”, ”Higher profile compared to other research
areas”
POSITION: ”Become a leading Geoscience center in Europe”, ”Create
a strong center for geosciences in Denmark”.
SOLVE PROBLEMS: ”Create a symbiosis and tear down the walls
between us”, ”attract more money to geosciences in Denmark”.
